Customer Web Experiences Overview

Customer Web Experiences Overview

Sharp, Mobile-Friendly Design, Content, Data Analysis and Testing will be Critical to Successful Web Experiences

RELEASE DATE
05-Feb-2016
REGION
North America
Research Code: 9857-00-65-00-00
SKU: IT02940-NA-MR_16801
$1,500.00
In stock
SKU
IT02940-NA-MR_16801
$1,500.00
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Description

Most customer relationships now begin on the web. Many of these engagements are for increasingly complex sales, service, and support opportunities and issues. Many of these interactions occur over customers’ mobile devices. Web experience personalization, bolstered by web site testing, increases sales, raises order values, and generates greater customer satisfaction and loyalty. But web personalization is not a simple or inexpensive strategy to execute. In order to be successful, there are institutional as well as technology hurdles to overcome.

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Related Research
Most customer relationships now begin on the web. Many of these engagements are for increasingly complex sales, service, and support opportunities and issues. Many of these interactions occur over customers’ mobile devices. Web experience personalization, bolstered by web site testing, increases sales, raises order values, and generates greater customer satisfaction and loyalty. But web personalization is not a simple or inexpensive strategy to execute. In order to be successful, there are institutional as well as technology hurdles to overcome.
More Information
No Index No
Podcast No
Author Brendan Read
Industries Information Technology
WIP Number 9857-00-65-00-00
Is Prebook No