Description
This analysis quantifies global consumption of personal care packaging and analyzes the impact of key trends, including the proliferation of eCommerce and evolving consumer preferences that are expected to influence demand for personal care products and by extension for the packaging they arrive in.
The COVID-19 pandemic and entailing economic downturn will have a marked impact on short-term demand, especially for discretionary personal care packaging products. Applications such as perfumes, color cosmetics, men’s grooming, and sun care, in particular, are slated to register a plunge in 2020. However, heightened focus on personal hygiene amidst the pandemic is expected to drive demand for essential personal care products, particularly soaps and sanitizers.
On the whole, the personal care products sector is expected to witness relatively faster growth in developing countries due to urbanization, increasing disposable income, proliferation of eCommerce, and a shift in spending habits. Another key driver of market growth in both developed and developing markets is increasing preference for premium personal care products. A steady rise in premiumization involves use of higher value packaging, for instance, glass-based packaging that will replace plastics in high-end cosmetics and skin care products.
Considering the robust rise in consumer preference for safer, natural/organic ingredients, the market incumbents increasingly focus on offering eco-friendly packaging to reiterate their resolve toward sustainability. The surge in preference for value-added, functional, yet sustainable packaging products such as reusable/refillable packaging, bio-based packaging, and recyclable mono-material packaging that improves recyclability is increasingly witnessed across segments and regions.
The global personal care packaging market is composed of a few large participants operating across key markets and numerous small and mid-sized companies operating at regional and domestic levels. The focus on strengthening supply capabilities and development of efficacious, sustainable solutions continues to drive collaborative product development efforts. Moreover, the incumbents have been actively engaging in vertical and horizontal integration and M&A activities to accelerate growth.
Frost & Sullivan analysis indicates that the global personal care packaging market is slated to register moderate single-digit growth of about 3.3% in terms of revenue during the period of 2019 to 2026.
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