Engineering Quality Steel Market—Opportunity Assessment in India, 2017

Indian market is slowly shifting from being agricultural-driven to manufacturing-driven

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Owing to India’s gradual shift from a services-based to an industry-driven economy major manufacturing sectors such as steel are expected to grow at a healthy rate of 7% during 2016-20 to reach 200 Mn MT by 2020, mainly driven by automotive and auto component industries. Due to increased domestic competition and imports for conventional steel grades, all major manufacturers of steel are now focusing on manufacturing niche grades (specialty steel grades) that would fetch them higher profit margins. The demand for engineering quality steel is expected to increase 3 to 4 times of the current value by the end of FY 2026. Precision manufacturing, profit margins and increasing demand makes engineering quality steel

Table of Contents

Engineering Quality Steel Market—Opportunity Assessment in India, 2017Engineering Quality Steel: A snapshotThe quality steel market is expected to grow at 7.7 % mainly driven by demand in automotive, wire and seamless pipes industriesScope & LimitationsScope & LimitationsMarket Outlook: IndiaAnti-dumping duties and Make in India policy create opportunities for medium / small manufacturers to bag big ordersIndian demand for engineering quality steel is currently around 7 Mn MT; was around 6.6 Million MT in 2015-16 69% of the total domestic demand is in the form of Wire rods and Rounds…Engineering Quality Steel demand comprises mainly Carbon steel grade, Cr-Moly grade and Chrome steel gradeEngineering Quality Steel manufacturers will have to focus on strengthening their distribution channel mainly in the Northern and Western regionsMarket for Engineering Quality Steel is more organized as compared to other steel grades. Top 6 players capture 45% market Opportunities: Sector-wiseHealthy Indian automotive sector augurs well for the steel industry with around 45% contribution to demandMarket potential for PV & CV will be the trump card for potential of engineering quality steelAutomotive component aftermarket potential is a bonus for demand of engineering quality steel Large scale forging companies have higher bargaining power while choosing engineering quality steel suppliersCarbon steel with diameter less than 8mm will address the major portion of engineering quality steel wire’s demandThe demand for steel wires to grow at over 9% by 2020 complemented by industrial growth in developing countriesVertically integrated manufacturers pose stiff competition in the market. Secondary manufacturers thrive on customized productsIndian share in global primary energy consumption is projected to increase two-fold by 2035, driving demand for seamless pipesO&G and Power sectors will be the key contributors for market growth of seamless pipes… expected to be 710,000 MT by 2019-20Seamless pipe procurement uses the conventional distribution channel: approved vendors supply major projects. High barriers to entry but high volume clients Major fastener manufacturers in India have started focusing more on high tensile fasteners as it fetches greater profit margins Demand for fasteners in automotive industry along with economic growth and industrialization to drive growth @ ~12% from 2015-20Low standardization levels due to different design specs by auto manufacturers increase cost of production for fasteners… but high margins make it lucrativeMega Trends & their ImpactIndian automotive and auto component manufacturing Industries will be the backbone for future demand of Engineering Quality SteelGovt. Initiatives such as Industrialization and Make in India to positively impact the demand growth of engineering quality steelAnnexure: Our ServicesMaximize opportunities from existing products and markets; systematically explore new products, markets, including inorganic OpportunitiesOur Growth Consulting CanvasLegal Disclaimer

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