European Head-up Display System Growth Opportunities

European Head-up Display System Growth Opportunities

A Gamified Driving Experience With Augmented and Virtual Reality is the Key to HUD Future Growth Potential

RELEASE DATE
16-Aug-2023
REGION
Europe
Deliverable Type
Market Research
Research Code: PEB9-01-00-00-00
SKU: TEMP_2023_87
AvailableYesPDF Download

$4,950.00

Special Price $4,455.00 save 10 %

In stock
SKU
TEMP_2023_87

European Head-up Display System Growth Opportunities
Published on: 16-Aug-2023 | SKU: TEMP_2023_87

Need more details?

$4,950.00

$4,455.00save 10 %

DownloadLink
Need more details?

This study analyzes the European head-up display (HUD) market from 2022 to 2030. BMW was the first European original equipment manufacturer (OEM) to integrate HUD, a technological improvement over the head-down display (HDD) interface commonly used in the automotive industry. Over the years, HUDs have become a part of different types of vehicles in Europe. There are 3 types of HUD systems in the market. Combiner HUD projects data onto a screen on the dashboard; windscreen HUD projects data onto a small section on the windscreen; and AR-HUD projects augmented visuals onto the windscreen. As of 2022, combiner HUDs accounted for 14.4% penetration of the total HUD market. The most prevalent system in the HUD market in Europe is the windscreen HUD, as its newer generation can pack a larger field of view (FoV) and more volume in a compact size. The augmented-reality HUDs (AR-HUDs), which are the next-generation HUDs, have already hit the market in some premium brands, such as Audi and Mercedes Benz, and mass-market brands, such as Cupra, Hyundai, Kia, Skoda, and VW.

This study aims to examine, analyze, forecast, and give an overview of the HUD trends in Europe. It discusses the impact of these trends on the growth and deployment strategies of different OEMs and suppliers in the market. It analyzes various market aspects, including types of HUD systems and industry growth opportunities.

This report indicates that HUD penetration in Europe as of 2022 stood at 10.4% of sold vehicles. By 2030, HUDs are expected to penetrate roughly 36.8% of vehicles, with the market expanding at a CAGR of 21.0%. The growth of the HUD market can be attributed to 4 main reasons:

•     The demand for connected cars is growing.
•     Consumer expectations with new-age technology in HMI are rising.
•     OEMs need to differentiate their product from the competition.
•     Increased adoption of electric vehicles (EVs) is driving OEMs to offer added features to distinguish their product from traditional ICE vehicles.

Author: Author: Manish Menon

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on Head-up Display Systems

Growth Opportunities Fuel the Growth Pipeline Engine™

Key Findings

Total HUD Penetration

HUD Strategies by Vehicle Segment

HUD Penetration Snapshot by OEM Group

Vehicle Segmentation

Scope of Analysis

Market Segmentation

Key Competitors

Key Growth Metrics, HUD

Growth Drivers

Growth Restraints

Forecast Assumptions

European HUD Forecast

Unit Shipment Forecast by Technology, HUD

Unit Shipment Forecast by Vehicle Segment, HUD

HUD Strategies by Vehicle Segment

European HUD Revenue Forecast

Revenue Forecast by Technology, HUD

HUD Penetration by Technology

OEM Deployment Strategy, HUD

Competitive Environment

Key Growth Metrics, Conventional HUD

Revenue and Unit Shipment Forecast, Conventional HUD

Unit Shipment Forecast, Conventional HUD

Revenue Forecast, Conventional HUD

Unit Shipment Forecast by Vehicle Segment, Conventional HUD

Forecast Analysis, Conventional HUD

Key Growth Metrics, AR-HUD

Revenue and Unit Shipment Forecast, AR-HUD

Unit Shipment Forecast, AR-HUD

Revenue Forecast, AR-HUD

Unit Shipment Forecast by Vehicle Segment, AR-HUD

Forecast Analysis, AR-HUD

HUD Offering—BMW Group

HUD Offering—Ford Motor Company

HUD Offering—Geely

HUD Offering—Hyundai Motor Group

HUD Offering—Mercedes-Benz Group

HUD Offering—Renault-Nissan-Mitsubishi Alliance

HUD Offering—Stellantis

HUD Offering—Toyota Motor Corporation

HUD Offering—Volkswagen Group

HUD Penetration Snapshot by OEM Group

HUD Penetration Snapshot by OEM Group (continued)

HUD Supplier Portfolio Snapshot

HUD Offering—Continental

HUD Offering—Nippon Seiki

HUD Offering—Panasonic

HARMAN

CY Vision

Envisics

Growth Opportunity 1—Product Differentiation

Growth Opportunity 1—Product Differentiation (continued)

Growth Opportunity 2—Convenience and Safety Features

Growth Opportunity 2—Convenience and Safety Features (continued)

Growth Opportunity 3—Integration of AR and AD in EVs

Growth Opportunity 3—Integration of AR and AD in EVs (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

Legal Disclaimer

Purchase includes:
  • Report download
  • Growth Dialog™ with our experts

Growth Dialog™

A tailored session with you where we identify the:
  • Strategic Imperatives
  • Growth Opportunities
  • Best Practices
  • Companies to Action

Impacting your company's future growth potential.

This study analyzes the European head-up display (HUD) market from 2022 to 2030. BMW was the first European original equipment manufacturer (OEM) to integrate HUD, a technological improvement over the head-down display (HDD) interface commonly used in the automotive industry. Over the years, HUDs have become a part of different types of vehicles in Europe. There are 3 types of HUD systems in the market. Combiner HUD projects data onto a screen on the dashboard; windscreen HUD projects data onto a small section on the windscreen; and AR-HUD projects augmented visuals onto the windscreen. As of 2022, combiner HUDs accounted for 14.4% penetration of the total HUD market. The most prevalent system in the HUD market in Europe is the windscreen HUD, as its newer generation can pack a larger field of view (FoV) and more volume in a compact size. The augmented-reality HUDs (AR-HUDs), which are the next-generation HUDs, have already hit the market in some premium brands, such as Audi and Mercedes Benz, and mass-market brands, such as Cupra, Hyundai, Kia, Skoda, and VW. This study aims to examine, analyze, forecast, and give an overview of the HUD trends in Europe. It discusses the impact of these trends on the growth and deployment strategies of different OEMs and suppliers in the market. It analyzes various market aspects, including types of HUD systems and industry growth opportunities. This report indicates that HUD penetration in Europe as of 2022 stood at 10.4% of sold vehicles. By 2030, HUDs are expected to penetrate roughly 36.8% of vehicles, with the market expanding at a CAGR of 21.0%. The growth of the HUD market can be attributed to 4 main reasons: • The demand for connected cars is growing. • Consumer expectations with new-age technology in HMI are rising. • OEMs need to differentiate their product from the competition. • Increased adoption of electric vehicles (EVs) is driving OEMs to offer added features to distinguish their product from traditional ICE vehicles. Author: Author: Manish Menon
More Information
Deliverable Type Market Research
Author Manish Menon
Industries Automotive
No Index No
Is Prebook No
Keyword 1 Head-Up Display Market
Keyword 2 Hud Market
Keyword 3 Automotive Head-Up Display Market
Podcast No
WIP Number PEB9-01-00-00-00