European Hosted IP Telephony and UCaaS Market, Forecast to 2023

ISDN Decommissioning to Accelerate Cloud Communications Adoption

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The European hosted Internet Protocol (IP) telephony and unified communications as a service (UCaaS) market continues on a strong growth trajectory that is creating value for businesses and growth opportunities for service providers. European telecom carrier initiatives to discontinue Integrated Services Digital Network (ISDN) services are driving carrier and customer migration to IP connectivity services as well as adoption of next-generation business communication solutions such as hosted private branch exchange (PBX) and UCaaS. Other growth drivers in this market include: increasing supply of compelling hosted IP telephony and UCaaS offerings, expanding feature sets, and growing acceptance of cloud communications among the reseller channel. This market study provides a detailed discussion of market drivers and restraints, user and revenue forecasts, market share analysis and competitor assessment. It also identifies key growth opportunities in the European hosted IP telephony and UCaaS market. This study can help technology vendors, service providers and resellers develop compelling UCaaS solutions portfolios and effective market strategies.

Table of Contents

1. Executive Summary
Key Findings
Market Engineering Measurements
CEO’s Perspective
2. Market Overview
Market Definitions
Market Readiness
Market Overview—Hosted IP Telephony and UCaaS Ecosystem
Market Overview—Distribution Channels
Channel SWOT Analysis
3. External Challenges: Drivers and Restraints—Total Hosted IP Telephony and UCaaS Market
Market Drivers
Top Challenges for IT by Region
Top Drivers for IT Investment
Value of Cloud-Based Solutions Among Users
Satisfaction with Cloud-Based Solutions
Market Restraints
Barriers to Cloud-Based Solutions Adoption
4. Forecasts and Trends—Total Hosted IP Telephony and UCaaS Services Market
Forecast Assumptions
Installed Base and Revenue Forecast
Pricing Trends and Forecast
5. Demand Analysis—Total Hosted IP Telephony and UCaaS Market
Demand Analysis
Cloud Applications Adoption
6. Market Share and Competitive Analysis— Total Hosted IP Telephony and UCaaS Market
Market Share
Competitive Environment
Select Providers and Platform Vendors
Select Service Providers and Platform Vendors
Competitive Factors and Assessment
Criteria for Selecting a Cloud Provider
7. Growth Opportunities and Companies to Action
Transformation in the UCaaS Industry Ecosystem—2016
Growth Opportunity 1—Cloud Contact Center
Growth Opportunity 2—Mobile-first Strategy
Growth Opportunity 3—Advanced Collaboration
Growth Opportunity 4—Open APIs and CPaaS
Growth Opportunity 5—Mid-Market and Large Enterprise
Growth Opportunity 6—Channel Development
Growth Opportunity 7—Outsource Technology Expertise
Growth Opportunity 8—Optimize Internal Processes
Growth Opportunity 9—User Adoption Services
Growth Opportunity 10—International Expansion
Growth Opportunity 11—Analytics Tools
Growth Opportunity 12—Customer Portal
Growth Opportunity 13—Tailored Packaging & Pricing
Growth Opportunity 14—Improved Customer Retention
Growth Opportunity 15—Hybrid Architectures
Growth Opportunity 16—Adjacencies/Up-sell/Cross-Sell
Growth Opportunity 17—Digital Customer Engagement
Growth Opportunity 18—Vertical Strategies
Growth Opportunity 19—Freemium Offers and Free Trials
Growth Opportunity 20—Innovation and Transformation
8. Country and Sub-region Analysis— Total Hosted IP Telephony and UCaaS Market
Installed Users by Region
Germany, France and the United Kingdom
Italy and Spain
Belgium, Netherlands and Luxembourg
The Nordics
Central and Eastern Europe
Legal Disclaimer
9. Appendix
Market Engineering Methodology
Market Engineering Measurements
Additional Sources of Information on Hosted IP Telephony and UCaaS Market
List of Companies Included in “Others”
Partial List of Companies Interviewed
List of Exhibits

Infographic



List of Figures & Charts

1. Total Hosted IP Telephony and UCaaS Market: Porter’s Five Forces, Europe, 2016
2. Total Hosted IP Telephony and UCaaS Market: Channel SWOT Analysis, Europe, 2016
3. Total Hosted IP Telephony and UCaaS Market: Key Market Drivers, Europe, 2017–2023
4. Total Hosted IP Telephony and UCaaS Market: Key Market Restraints, Europe, 2017–2023
5. Total Hosted IP Telephony and UCaaS Market: Competitive Structure, Europe, 2016
6. Total Hosted IP Telephony and UCaaS Market: SWOT Analysis, Europe, 2016
7. Total Hosted IP Telephony and UCaaS Market: Disruptive Forces, Europe, 2016
8. Total Hosted IP Telephony and UCaaS Market: Market Engineering Measurements, Europe, 2016


1. Total Hosted IP Telephony and UCaaS Market: Market Engineering Measurements, Europe, 2016
2. Total Hosted IP Telephony and UCaaS Market: Distribution Channel Analysis, Europe, 2016
3. Total Hosted IP Telephony and UCaaS Market: Top IT Challenges by Region, Global, 2016–2018
4. Total Hosted IP Telephony and UCaaS Market: Top Drivers for IT Investment, Europe, 2016—2018
5. Total Hosted IP Telephony and UCaaS Market: Value of Cloud-Based Solutions Among Users, Europe, 2015
6. Total Hosted IP Telephony and UCaaS Market: Satisfaction with Cloud-Based Solutions Among Users, Global, 2015
7. Total Hosted IP Telephony and UCaaS Market: Barriers to Adoption of Cloud-Based Solutions, Europe, 2015
8. Total Hosted IP Telephony and UCaaS Market: Installed Base and Revenue Forecast, Europe, 2015–2023
9. Total Hosted IP Telephony and UCaaS Market: Average Price per User per Month, Europe, 2015–2023
10. Total Hosted IP Telephony and UCaaS Market: Market Penetration, Europe, 2015–2023
11. Hosted IP Telephony and UCaaS Market: Plans for Moving Applications to the Cloud, Europe, 2015–2018
12. Total Hosted IP Telephony and UCaaS Market: Percent Share of Installed Users, Europe, 2016
13. Total Hosted IP Telephony and UCaaS Market: Competitor Success Factors, Europe, 2016
14. Hosted IP Telephony and UCaaS Market: Top Criteria for Selecting a Cloud Provider, Europe, 2015
15. Total Hosted IP Telephony and UCaaS Market: Installed Users by Region, Europe, 2015–2023



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