Future Of Car Retailing in the Indian Automotive Industry

More Automakers are Expected to Use Online and Digital Modes to Complement Traditional Sales

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This Market Insight finds that car companies in India will increasingly apply an omnichannel strategy to help market and sell their cars to customers. New cars will be sold via a number of channels, leveraging existing dealer networks and new flagship stores, as well as online and mobile channels. Since 2006, about 4,500 new cars were sold online. India has the potential for implementing the "online retailing” concept in its automotive industry as the Internet caters to all kinds of social groups. Internet usage in rural areas remains a challenge, but rural areas show potential for the automotive industry.

Table of Contents

Future Of Car Retailing in the Indian Automotive IndustryExecutive SummaryKey FindingsDefinition of eRetailingDefinition of eRetailingeRetailing Landscape in IndiaTop Online RetailersInternet Users in IndiaOverview of eRetailing Model for Passenger Cars eRetailing Model for Passenger CarsLead Management Adopted by Skoda IndiaFunnel Management Adopted by Automotive OEMsCustomer Contact/Care Programme Adopted by General Motors IndiaKey OEMs in New Car eRetailingFuture Omnichannel and Digital Retailing Strategies in the Automotive IndustryNew Automotive Retail ChannelsNew Auto Retail Formats in IndiaIntegration of Social Media and RetailingSocial Trends Impacting RetailTraditional and Virtual Car-buying Sales ProcessesPayment Options for Online Retailed CarsDelivery of Online Retailed CarsCustomer TouchpointsDigital Touchpoints and Multichannel RetailOff-store Digital Lead Generation ChannelsCustomer Touchpoint ExamplesCar ConfiguratorsConversion Ratio ScenarioConversion Ratio ComparisonUnique Customer JourneyDigital Touchpoints of a New Customer JourneyCustomer JourneyOnline-Offline Aspects in Automotive Customer LifecycleBest Practices In eRetailing—Auto, Electronic Goods, Real EstateCase Study—Audi Online RetailCase Study—Audi Online Retail (continued)Case Study—BMW Digital RetailCase Study—Mercedes-Benz Digital RetailCase Study—Maruti Suzuki Online Retail Programme: Dil SeCase Study—Skoda Online RetailCase Study—Flipkart Online Retail StrategyCase Study—Tata Value Homes Online RetailFuture RoadmapOnline and Digital Auto eRetailingFuture Role of DealersKey ConclusionsLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy

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