Future Of Car Retailing in the Indian Automotive Industry

Future Of Car Retailing in the Indian Automotive Industry

More Automakers are Expected to Use Online and Digital Modes to Complement Traditional Sales

RELEASE DATE
09-Sep-2014
REGION
South Asia, Middle East & North Africa
Research Code: 9AB2-00-06-00-00
SKU: AU01166-SA-MR_17398

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$1,500.00

$1,125.00 save 25 %

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Description

This Market Insight finds that car companies in India will increasingly apply an omnichannel strategy to help market and sell their cars to customers. New cars will be sold via a number of channels, leveraging existing dealer networks and new flagship stores, as well as online and mobile channels. Since 2006, about 4,500 new cars were sold online. India has the potential for implementing the "online retailing” concept in its automotive industry as the Internet caters to all kinds of social groups. Internet usage in rural areas remains a challenge, but rural areas show potential for the automotive industry.

Table of Contents

Key Findings

Definition of eRetailing

eRetailing Landscape in India

Top Online Retailers

Internet Users in India

eRetailing Model for Passenger Cars

Lead Management Adopted by Skoda India

Funnel Management Adopted by Automotive OEMs

Customer Contact/Care Programme Adopted by General Motors India

Key OEMs in New Car eRetailing

New Automotive Retail Channels

New Auto Retail Formats in India

Integration of Social Media and Retailing

Social Trends Impacting Retail

Traditional and Virtual Car-buying Sales Processes

Payment Options for Online Retailed Cars

Delivery of Online Retailed Cars

Customer Touchpoints

Digital Touchpoints and Multichannel Retail

Off-store Digital Lead Generation Channels

Customer Touchpoint Examples

Car Configurators

Conversion Ratio Scenario

Conversion Ratio Comparison

Digital Touchpoints of a New Customer Journey

Customer Journey

Online-Offline Aspects in Automotive Customer Lifecycle

Case Study—Audi Online Retail

Case Study—Audi Online Retail (continued)

Case Study—BMW Digital Retail

Case Study—Mercedes-Benz Digital Retail

Case Study—Maruti Suzuki Online Retail Programme: Dil Se

Case Study—Skoda Online Retail

Case Study—Flipkart Online Retail Strategy

Case Study—Tata Value Homes Online Retail

Online and Digital Auto eRetailing

Future Role of Dealers

Key Conclusions

Legal Disclaimer

The Frost & Sullivan Story

Value Proposition: Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
This Market Insight finds that car companies in India will increasingly apply an omnichannel strategy to help market and sell their cars to customers. New cars will be sold via a number of channels, leveraging existing dealer networks and new flagship stores, as well as online and mobile channels. Since 2006, about 4,500 new cars were sold online. India has the potential for implementing the online retailing” concept in its automotive industry as the Internet caters to all kinds of social groups. Internet usage in rural areas remains a challenge, but rural areas show potential for the automotive industry.
More Information
No Index No
Podcast No
Author Neelam Barua
Industries Automotive
WIP Number 9AB2-00-06-00-00
Is Prebook No