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This study analyses the strategies, competitive landscape, business models, and future focus areas of OEMs, tier-I suppliers, and security start-up companies in the automotive cybersecurity market.Increasing vehicle connectivity has given rise to the risks of potential cyber-attacks in the industry. This has drastically increased customer awareness and need for robust cybersecurity solutions in connected vehicles. OEMs have started taking the cybersecurity issue seriously and are evaluating ways to ensure the deployment of strategic security measures across the automotive value chain. Partnerships and collaborations are playing a vital role for OEMs, as they lack the necessary capabilities within the organisation. Companies such as Groupe PSA, Jaguar, and BMW are proactively identifying ways to ensure strong security mechanisms in their next-generation connected vehicles through partnerships and ethical hacking programs. The automotive cybersecurity market is nascent and is currently in its experimental phase. Connected cars are the primary use cases of automotive cybersecurity. Cybersecurity-embedded cars are already in production and about 60% of connected cars are expected to have built-in security solutions by 2025. Though connected cars will be early adopters, Frost & Sullivan expects autonomous vehicles and connected trucks to become critical use cases for automotive cybersecurity in the future. Hence, it is necessary for OEMs to gear up security adoption in connected trucks, as cyber attacks in this segment tend to be massive and extremely harmful for organisations. With the growing need for security in connected vehicles, industry participants (tier-I suppliers, technology providers, semiconductor companies, and security start-up companies) are expected to increase market investments to $2.7 billion till 2025. Automotive cybersecurity will remain a key concern in the coming years and OEMs have to aggressively engage and partner with ecosystem participants to ensure a holistic cybersecurity approach across the automotive value chain. Tier-I suppliers will continue with the trend of start-up acquisition strategy in order to maintain a competitive advantage in the market. Pure-play security start-up companies will intensify market competition through OEM partnerships and continuous product innovations.
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