Vitamin E is a group of fat-soluble substances which are structurally and biologically related to the tocopherol family. Naturally, vitamin E exists in eight different forms (alpha-, beta-, delta-, and gamma- tocopherols and tocotrienols); however, alpha-tocopherols are the most used form due to their high biological activity.

Although, vitamin E can be obtained from a number of food sources, including vegetable oils, nuts, fish, and leafy green vegetables, surveys have shown that the dietary intakes remain lower than the recommended levels. Therefore, vitamin E supplements have gained considerable traction among end users. The compound is primarily known for its unique antioxidant and anti-inflammatory properties and for its immunity-enhancing properties. Further, a number of clinical studies have shown vitamin E to play a significant role in the treatment or prevention of a range of indications, including cardiac problems, cancer, eye disorders, and cognitive disorders. Growing consumer awareness of the potential role of vitamin E in improving overall health and immune functions remains a key factor that boosts the demand for vitamin E ingredients in the dietary supplements market. In addition, rising geriatric population and growing consumer consciousness of healthy lifestyles are other key elements that favour the growth of dietary supplements, especially immunity-enhancing supplements such as vitamin E. Further, changing consumer perception toward synthetic ingredients is expected to drive the demand for naturally derived vitamin E alternatives which create potential opportunities for manufacturers active in the space.

Asia-Pacific and other developing economies are expected to see a considerable growth in demand over the forecast period due to the improving economic conditions, rising health concerns, and changing lifestyles. In contrast, North America and Europe, the key markets for dietary supplements, are expected to witness slow growth due to the level of saturation and maturity of the ingredient category. However, clinical studies substantiating the role of vitamin E in the treatment or prevention of lifestyle disorders and the high health burden they create could potentially result in increased penetration rate.

Despite being a highly consolidated market, Chinese manufacturers offer stiff competition to global market participants. Price volatility remains a key challenge for the market participants, thus manufacturers are working on developing alternative production technologies which can potentially overcome demand-supply problems. In addition, research focusing on more sustainable and high-yield raw material sources has gained considerable traction. Changing environment laws in China are expected to have an effect on the ingredient category and remain a key challenge for manufacturers worldwide.

Author: Smriti Sharma