Growth Opportunities Driven by Gender Neutrality

Gender-sensitive Business Models for Transformational Growth

RELEASE DATE
22-Dec-2022

REGION
North America

Deliverable Type
Megatrends

Research Code: PDA8-01-00-00-00

SKU: CI00845-NA-MT_27323

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Growth Opportunities Driven by Gender Neutrality
Published on: 22-Dec-2022 | SKU: CI00845-NA-MT_27323

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Description

In the last few years, the practice of identifying someone based on their gender has lost importance. People have realized the extent of gender-based discrimination in society, in the workplace, and in the marketplace. More and more people have chosen to declare themselves nonbinary, to avoid being confined by the traditional definition of male or female. Gen Z and millennials have driven this gender-neutral movement and boosted the preference for gender-neutral products and services, primarily Gen Z. By 2030, Gen Zs will make up the largest percentage of both the working-age population and the consumers; therefore, gender-neutral policies and strategies will be a priority for businesses and governments. Gender-neutral products and services, gender-neutral pronouns, nonbinary workplace strategies, gender-neutral textbooks, and activities are some of the major strategies that will be implemented within the retail, education, and business administration space. This study highlights gender-neutrality trends across societies and businesses. It offers a comprehensive analysis of the strategies, ideas, products, and business models focusing on gender neutrality. The study starts with an analysis of the shifting trend among the generations toward the adoption of gender neutrality. It also includes how countries have been accepting nonbinary norms over the years. Next, it highlights sectors where this movement has been adopted already. The study also offers a detailed analysis of the strategies/ policies driving the gender-neutrality movement across the sectors. It also identifies the role of companies or businesses, organizations, and governments in driving the gender-neutrality movement. The study also highlights three growth opportunities, which will have a huge impact in the years to come.

Key Issues Addressed

What are the major drivers of the gender neutrality movement?
How has the gender neutrality movement been accepted across generations and regions?
What are the major sectors where this movement has impacted heavily?
What are the major policies or strategies designed to cater to this nongendered movement? What is the role of governments here?
What is the regional reach of this movement today and in the future?
What are the critical success factors that companies seeking to cater to this trend should consider?

Author: Malabika Mandal

Table of Contents

Strategic Imperative

Why is Growth Becoming Increasingly Difficult to Achieve?

The Strategic Imperative 8™

Our Mega Trend Universe—Overview

Growth Opportunities Fuel the Growth Pipeline Engine™

Executive Dashboard

Our Mega Trend Universe—Growth Opportunities from Gender Neutrality

Main Findings

Growth Opportunities Vital to Future Success

Trend Opportunity Analysis

Trend Opportunity Overview—Increasing Gender Neutrality

Trend Opportunity Overview—Gender Identity Trends Across Generations

Trend Opportunity Overview—Scope of Gender-neutrality Across Countries

Trend Opportunity Overview—Future Perception Concerning Gender Neutrality

Trend Opportunity Overview—Increasing Gender Neutrality Across Sectors

Gender Neutrality at Workplaces—Policy/Strategies at Play

Gender Neutrality at Workplaces—Impact and Case Examples

Gender Neutrality in Education—Policy/Strategies at Play

Gender Neutrality in Education—Case Examples

Gender Neutrality in Retail—Policies/Strategies at Play

Gender Neutrality in Retail—Case Examples

Gender-neutral Policy Assessment Across Regions

Trend Opportunity—egional Exposure

Trend Opportunity Levers—Drivers of Change Until 2030

Trend Opportunity Impact and Certainty Analysis

Trend Opportunity Impact and Certainty Analysis (continued)

Trend Opportunity Disruption Index

Trend Disruption Attractiveness Score

Trend Opportunity Growth Index

Growth Attractiveness Score

Trends BEETS Implications

Growth Opportunity Universe

Growth Opportunity 1—AI-enabled HR Management Platform

Growth Opportunity 1—AI-enabled HR Management Platform (continued)

Growth Opportunity 2—Gender-neutral Digital Voice Assistant

Growth Opportunity 2—Gender-neutral Digital Voice Assistant (continued)

Growth Opportunity 3—Gender-neutral Webpage Design and Content

Growth Opportunity 3—Gender-neutral Webpage Design and Content (continued)

Important Success Factors for Growth

Conclusion

Next Steps

Identifying Your Company’s Growth Zone

Your Next Steps

About the Growth Pipeline ModelTM

Appendix

Our Mega Trend Universe

Our Mega Trend Universe (continued)

List of Exhibits

Legal Disclaimer

List of Figures & Charts

List of Figures

Gender Identity By Generation, Global, 2021
Gender-neutrality (Total % of Surveyed People* Identified as Other Than Male or Female) Across Countries, Global, 2021
Scenario-based Analysis of Consumer Perception About Gender Neutrality*, US, 2020–2022
*Expected Adoption of Gender-neutral Policies Across Regions and Brands, Global, 2022–2027
Gender Neutrality-driven Growth Opportunities: Trend Analysis, Global, 2021–2030
Growth Opportunities Driven by Gender Neutrality: Trend Impact vs. Certainty, Global, 2021–2030
eGovernance: Disruption Attractiveness Score, Global, 2021–2030
eGovernance: Growth Attractiveness Score, Global, 2021–2030