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Growth Opportunities in the European Passenger Vehicle In-car Audio Market

AutomotiveGrowth Opportunities in the European Passenger Vehicle In-car Audio Market

Technology Convergence, Consumer Demand for High-quality Immersive Audio, and the Emergence of Features on Demand Drive Transformational Growth

RELEASE DATE
24-Oct-2024
REGION
Global
Deliverable Type
Market Research
Research Code: PFO5-01-00-00-00
SKU: AU_2024_1077
AvailableYesPDF Download
$4,950.00
In stock
SKU
AU_2024_1077

Growth Opportunities in the European Passenger Vehicle In-car Audio Market
Published on: 24-Oct-2024 | SKU: AU_2024_1077

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Description

As vehicles become more electric, connected, and autonomous, advanced audio systems play a major role in enhancing the in-car experience, including comfort, safety, and connectivity. With the ability to create immersive and personalized sound environments, these audio systems are setting new standards for in-vehicle entertainment. OEMs in Europe are increasingly introducing advanced audio technologies such as surround sound and 3D/4D audio in upcoming models or electric vehicles (EVs) as key differentiators. The surge in demand for EVs and consumer demand for premium features has also led to the integration of more speakers and collaborations among automakers with premium audio brands. Many premium OEMs in Europe now offer 10 to 20+ premium speakers either as standard equipment or optional to differentiate their product lineup and remain competitive. The analysis covers automotive sound technologies focusing on audio output through speakers and other audio technologies enhancing customers' overall in-vehicle cabin experience. It provides an overview of the audio market for premium and mass-market OEMs in Europe and a segment/category analysis. The research provides the market penetration and forecast of various audio segments across different OEMs and their market evaluation. It also profiles Tier 1 suppliers of in-car audio to various OEMs or OEM groups.

Table of Contents

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on the Automotive Audio Industry

Key Findings

Overview of an In-vehicle Audio Technology Roadmap

Audio Penetration by Technology

Audio Penetration Snapshot by OEM Brand

Audio Technology Supplier Portfolio Snapshot

Scope of Analysis

Segmentation

Definitions and Implementation Analysis

Definitions and Implementation Analysis (continued)

Competitive Environment

Key Competitors

Audio Component Roadmap

Automotive Speaker Technology Roadmap

Interior Speaker Placement Variations

Future of Vehicle Interior Speaker Placements

Overview of Audio Technology Use Cases in a CASE World Across Connected Cars and XaaS

Growth Metrics

Growth Drivers

Growth Restraints

Forecast Considerations

Revenue and Unit Shipment

Revenue by Audio Technology

Unit Shipment

Pricing Trends and Forecast Analysis: In-car Audio Technology

Growth Metrics

Revenue and Unit Shipment Forecast

Forecast Analysis—Basic Audio Technology

Growth Metrics

Revenue and Unit Shipment Forecast

Forecast Analysis—Surround Sound Technology

Growth Metrics

Revenue and Unit Shipment Forecast

Forecast Analysis—3D Audio Technology

Audio Offering—Audi

Audio Offering—BMW

Audio Offering—Mercedes-Benz

Audio Offering—Volvo

Audio Offering—Skoda

Audio Offering—Toyota

Audio Penetration Snapshot by OEM Brand

Audio Offering—Harman

Audio Offering—Burmester

Audio Offering—Bose

Audio Offering—Bowers & Wilkins

Audio Technology Supplier Portfolio Snapshot

Audio Characteristics in Evolving Digital Ecosystems

Automotive Audio Technology Use Cases

Mapping Audio Technology Use Cases Across Smart Cars and CaaS

Mapping Audio Technology Use Cases Across MaaS and CLaaS

Growth Opportunity 1: Technological Evolution

Growth Opportunity 1: Technological Evolution (continued)

Growth Opportunity 2: Product Differentiation

Growth Opportunity 2: Product Differentiation (continued)

Growth Opportunity 3: Growth of EVs and Advanced Vehicles

Growth Opportunity 3: Growth of EVs and Advanced Vehicles (continued)

Benefits and Impacts of Growth Opportunities

Next Steps

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

List of Figures & Charts
List of Figures
  • Automotive Audio Technology: Audio Technology Penetration, Europe, 2023
  • Automotive Audio Technology: Audio Technology Penetration, Europe, 2030
  • In-car Audio Market: Competitive Environment, Europe, 2023
  • In-car Audio Market: Growth Metrics, Europe, 2023
  • In-car Audio Market: Growth Drivers, Europe, 2024–2030
  • In-car Audio Market: Growth Restraints, Europe, 2024–2030
  • In-car Audio Technology: Revenue and Unit Shipment Forecast, Europe, 2023–2030
  • In-car Audio Technology: Revenue Forecast by Product, Europe, 2023–2030
  • In-car Audio Technology: Unit Shipment Forecast by Product, Europe, 2023–2030
  • Basic Audio Technology: Growth Metrics, Europe, 2023
  • Basic Audio Technology: Revenue and Unit Shipment Forecast, Europe, 2023–2030
  • Surround Sound Technology: Growth Metrics, Europe, 2023
  • Surround Sound Technology: Revenue and Unit Shipment Forecast, Europe, 2023–2030
  • 3D Audio Technology: Growth Metrics, Europe, 2023
  • 3D Audio Technology: Revenue and Unit Shipment Forecast, Europe, 2023–2030
  • Automotive Audio: Audio Unit Shipment Forecast, Audi, Europe, 2023–2030
  • Automotive Audio: Audio Unit Shipment Forecast, BMW, Europe, 2023–2030
  • Automotive Audio: Audio Unit Shipment Forecast, Mercedes-Benz, Europe, 2023–2030
  • Automotive Audio: Audio Unit Shipment Forecast, Volvo, Europe, 2023–2030
  • Automotive Audio: Audio Unit Shipment Forecast, Skoda, Europe, 2023–2030
  • Automotive Audio: Audio Unit Shipment Forecast, Toyota, Europe, 2023–2030
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Impacting your company's future growth potential.

As vehicles become more electric, connected, and autonomous, advanced audio systems play a major role in enhancing the in-car experience, including comfort, safety, and connectivity. With the ability to create immersive and personalized sound environments, these audio systems are setting new standards for in-vehicle entertainment. OEMs in Europe are increasingly introducing advanced audio technologies such as surround sound and 3D/4D audio in upcoming models or electric vehicles (EVs) as key differentiators. The surge in demand for EVs and consumer demand for premium features has also led to the integration of more speakers and collaborations among automakers with premium audio brands. Many premium OEMs in Europe now offer 10 to 20+ premium speakers either as standard equipment or optional to differentiate their product lineup and remain competitive. The analysis covers automotive sound technologies focusing on audio output through speakers and other audio technologies enhancing customers' overall in-vehicle cabin experience. It provides an overview of the audio market for premium and mass-market OEMs in Europe and a segment/category analysis. The research provides the market penetration and forecast of various audio segments across different OEMs and their market evaluation. It also profiles Tier 1 suppliers of in-car audio to various OEMs or OEM groups.
More Information
Deliverable Type Market Research
Author Gautham Prakash Hegde
Industries Automotive
No Index No
Is Prebook No
Keyword 1 in-car audio market
Keyword 2 Europe audio trends
Keyword 3 car entertainment market
List of Charts and Figures Automotive Audio Technology: Audio Technology Penetration, Europe, 2023~ Automotive Audio Technology: Audio Technology Penetration, Europe, 2030~ In-car Audio Market: Competitive Environment, Europe, 2023~ In-car Audio Market: Growth Metrics, Europe, 2023~ In-car Audio Market: Growth Drivers, Europe, 2024–2030~ In-car Audio Market: Growth Restraints, Europe, 2024–2030~ In-car Audio Technology: Revenue and Unit Shipment Forecast, Europe, 2023–2030~ In-car Audio Technology: Revenue Forecast by Product, Europe, 2023–2030~ In-car Audio Technology: Unit Shipment Forecast by Product, Europe, 2023–2030~ Basic Audio Technology: Growth Metrics, Europe, 2023~ Basic Audio Technology: Revenue and Unit Shipment Forecast, Europe, 2023–2030~ Surround Sound Technology: Growth Metrics, Europe, 2023~ Surround Sound Technology: Revenue and Unit Shipment Forecast, Europe, 2023–2030~ 3D Audio Technology: Growth Metrics, Europe, 2023~ 3D Audio Technology: Revenue and Unit Shipment Forecast, Europe, 2023–2030~ Automotive Audio: Audio Unit Shipment Forecast, Audi, Europe, 2023–2030~ Automotive Audio: Audio Unit Shipment Forecast, BMW, Europe, 2023–2030~ Automotive Audio: Audio Unit Shipment Forecast, Mercedes-Benz, Europe, 2023–2030~ Automotive Audio: Audio Unit Shipment Forecast, Volvo, Europe, 2023–2030~ Automotive Audio: Audio Unit Shipment Forecast, Skoda, Europe, 2023–2030~ Automotive Audio: Audio Unit Shipment Forecast, Toyota, Europe, 2023–2030~
Podcast No
WIP Number PFO5-01-00-00-00