Growth Opportunities in the North American VoIP Access and SIP Trunking Services Market, Forecasts to 2024

Growth Opportunities in the North American VoIP Access and SIP Trunking Services Market, Forecasts to 2024

Consolidation Redefines Competitive Landscape as SIP Trunking Finds New Use Cases

RELEASE DATE
21-Mar-2018
REGION
North America
Research Code: K21B-01-00-00-00
SKU: TE03825-NA-MT_21711

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Description

The VoIP access and SIP trunking market remains on pace to become the default connection between on-premises customer platforms and the public switched telephone network (PSTN) and will feature prominently in the digital transformation efforts currently being undertaken by many forward-thinking businesses. This study focuses on next-generation voice access services including:
• VoIP trunking: Converged access lines connecting with time division multiplexing (TDM) enterprise telephony platforms
• Session Initiation Protocol (SIP) trunking: Converged access lines connecting with IP telephony platforms
• Basic VoIP access services: Converged access lines connecting with low-end key systems or directly with telephony endpoints, typically
through analog telephone adapters (ATAs)

This research study discusses market drivers and restraints that are positively or negatively impacting the North American VoIP access and SIP trunking services market, as well as overall market and technology trends. For VoIP access and SIP trunking services, modern on-premises unified communications platforms, including Microsoft Skype for Business and Cisco Unified Call Manager, are already optimized for SIP trunking rather than legacy communications services becomes a significant factor pushing businesses to the service. Likewise, aggressive pricing and feature-rich value-added services encouraging customers to migrate to IP-based voice services. However, passive migration strategies on the part of some providers and the encroachment of alternative services, such as compelling cloud-based UC services, are holding the market back from its fullest potential. This research includes the estimated market size, demand analysis that identifies the popularity of IP-based services across various business sizes, as well as forecasts for future growth, and the potential demand for IP-based voice services when compared to the total addressable market. This research study also provides comprehensive market share analysis, identifying the current leaders in the North American VoIP access and SIP trunking services market, as well as notably highlights the impact of the significant market consolidation that has occurred in recent years.

Finally, the study includes 12 growth opportunities that Frost & Sullivan has identified for North American IP-based voice access providers. These opportunities represent areas that Frost & Sullivan believes service providers that are committed to the VoIP access and SIP trunking services market should focus particular emphasis on, including market and product vision, product and competitive strategy, products, services, disruptive new business models, marketing, partnerships, sales, and support initiatives. Through this research, service providers will be able to identity successful growth opportunities within their own organizations as well as we discover new potential opportunities that likely apply to their own business.

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Table of Contents

Purpose of this Experiential Study

5 Step Process to Transformational Growth

Strategic Imperatives for Service Providers

Growth Opportunities for Service Providers

Market Definitions

Market Definitions (continued)

Drivers and Restraints

Forecast Assumptions

Revenue and Installed User Forecast

Revenue and Installed User Forecast Discussion

Pricing Forecast

Percent User Forecast by Implementation Type

Percent Revenue by Customer Employee Size

Penetration Forecast

Market Share—Percent Sales Breakdown Prior to Close of Key Market Mergers and Acquisitions

Market Share—Percent Sales Based on 2017 Mergers and Acquisitions

Macro to Micro Visioning

Macro to Micro Visioning (continued)

Trends/Factors Impacting the VoIP Access and SIP Trunking Services Market

Top Predictions for the VoIP Access and SIP Trunking Services Market

Levers for Growth

Growth Opportunity 1—Hybrid Deployment Models

Growth Opportunity 2—UC Application Overlay

Growth Opportunity 3—CPaaS/API Economy

Growth Opportunity 4—SIP Trunking Everywhere

Growth Opportunity 5—Market Consolidation

Growth Opportunity 6—Deployment Acceleration

Growth Opportunity 7—Pre-Sales Engineering/Consultative Approach

Growth Opportunity 8—Feature Awareness

Growth Opportunity 9—Converged Services

Growth Opportunity 10—Brand Recognition

Growth Opportunity 11—Lead Generation

Growth Opportunity 12—Market Differentiation

Identifying Your Company’s Growth Zone

Growth Opportunities 1-6—Vision and Strategy

Growth Opportunities 7-12—Brand and Demand

Growth Opportunities Matrix

Growth Strategies for Your Company

Prioritized Opportunities through Implementation

Legal Disclaimer

List of Exhibits

Abbreviations and Acronyms Used

List of Companies Included in “Others”

Related Research
The VoIP access and SIP trunking market remains on pace to become the default connection between on-premises customer platforms and the public switched telephone network (PSTN) and will feature prominently in the digital transformation efforts currently being undertaken by many forward-thinking businesses. This study focuses on next-generation voice access services including: • VoIP trunking: Converged access lines connecting with time division multiplexing (TDM) enterprise telephony platforms • Session Initiation Protocol (SIP) trunking: Converged access lines connecting with IP telephony platforms • Basic VoIP access services: Converged access lines connecting with low-end key systems or directly with telephony endpoints, typically through analog telephone adapters (ATAs) This research study discusses market drivers and restraints that are positively or negatively impacting the North American VoIP access and SIP trunking services market, as well as overall market and technology trends. For VoIP access and SIP trunking services, modern on-premises unified communications platforms, including Microsoft Skype for Business and Cisco Unified Call Manager, are already optimized for SIP trunking rather than legacy communications services becomes a significant factor pushing businesses to the service. Likewise, aggressive pricing and feature-rich value-added services encouraging customers to migrate to IP-based voice services. However, passive migration strategies on the part of some providers and the encroachment of alternative services, such as compelling cloud-based UC services, are holding the market back from its fullest potential. This research includes the estimated market size, demand analysis that identifies the popularity of IP-based services across various business sizes, as well as forecasts for future growth, and the potential demand for IP-based voice services when compared to the total addressable market. This research study also provides compr
More Information
No Index No
Podcast No
Author Michael Brandenburg
Industries Telecom
WIP Number K21B-01-00-00-00
Is Prebook No
GPS Codes 9610,9656,9705-C1,9717-C3,9724