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19 Dec 2022  |  Global  |  Market Outlook
Top 10 for 2023: Growth Opportunities for the Digital Content Industry
The increase in global internet users, internet traffic, active social media users, and unique mobile phone users has driven digital content growth. In 2022, the industry saw more than 150 million new global internet users, a spike of more than 25% in internet bandwidth, 200+ million new active social media users, and 90+ million unique mobile phon...
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15 Dec 2022  |  North America  |  Market Research
The Impact of the Metaverse on Digital Advertising
The Metaverse is Reshaping Marketing Strategies and Offering Brands Revolutionary Ways to Engage with their Audiences
The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...
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25 Mar 2022  |  North America  |  Market Research
Customer Perspectives on QoE (Quality of Experience) for Streaming Video
QoE Has Become a Key Competitive Differentiator for Streaming Companies
The primary goals of this research are to highlight how important video quality is to broadcasters, publishers, and OTT platforms with regards to their monetization strategy. It also showcases how QoE (quality of experience) can have a positive or negative impact to their business and how easily it can be measured. With video delivery having imp...
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24 Dec 2019  |  North America  |  Market Research
Global Blu-ray Media and Players Market, Forecast to 2025
4K/HDR/Dolby Atmos will Ensure Continued Relevance of Blu-ray Players and Media Despite Consumer Shift to OTT Streaming Services
Blu-ray technology vendors face significant challenges stemming from the continued momentum of over-the-top (OTT) video streaming—the fastest-growing segment of the home video market. The seemingly inevitable consumer transition from physical disc to digital video content consumption via OTT services is negatively impacting the sales of Blu-ray p...
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12 Dec 2019  |  North America  |  Market Research
Global PC Market, Forecast to 2025
Vendors Must Target Opportunities in the Enterprise Segment and Leverage the Broader Mobility and Cloud Computing Trends
The PC market will continue to decline over the forecast period. Market saturation in developed markets is a significant barrier to growth. Brutal price competition and ongoing pressure from competing alternative devices negatively impact the long-term market outlook. The PC market faces persistent challenges from rapidly changing consumer PC buyin...
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02 Dec 2019  |  North America  |  Market Research
The Challenges and Best Practices for Inserting Ads into OTT Downloadable Videos
AVOD Providers are Unsure About Integrating into an Ad-supported Business Model
The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...
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02 Dec 2019  |  North America  |  Market Research
OTT Streaming Services Recognize the Importance of Making Content Downloadable
Mobile Video Downloads is a Promising Feature for Streaming Platforms
Many of the common problems encountered by viewers are the result of connectivity issues, especially on mobile. Globally, many viewers are plagued by problematic cellular connections that can’t support their on-demand video needs. Studies show that viewers are increasingly impatient, and the lag or buffering that results from insufficient connect...
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02 Dec 2019  |  North America  |  Market Research
CDN Switching Blind Spots Can Result in Rebuffering
When CDNs Experience Outages, Their Users Will Encounter Rebuffering
Reducing video rebuffering can be difficult. Going multi-CDN can provide several benefits for customers, such as better geographic coverage and, possibly, better economics. Adding live switching logic between the CDNs goes a step further and enables load balancing and redundancy in case of problems. Different layers of redundancy and different leve...
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02 Dec 2019  |  North America  |  Market Research
The Pros and Cons of Deploying A DIY or Outsourced Multi-CDN Solution
There Is No One-Size-Fits-All Strategy For Using Multi-CDNs to Deliver Video
Most large broadcasters and OTT services have deployed multi-CDN solutions to improve the end-user experience for video. There have been many instances where a multi-CDN strategy was a key component in the overall OTT workflow.There are a lot of different ways to implement a multi-CDN strategy and much of it is dependent on how much the customer wa...
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18 Jul 2019  |  North America  |  Market Research
Global Media Content Delivery Networks Market, Forecast to 2024
Proliferation of Content and Increasing Consumption Spurring Growth
Content delivery network (CDN) providers offer service-based technology and products that enable the delivery of content from their servers to the end user on the public internet. CDN vendors largely have proprietary infrastructure and use a combination of servers, network routing, and intelligent software to enable delivery of content from their n...
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