Industries Market Research Reports

By 2027, 82.2% of major mobile operators in Asia-Pacific (APAC) will remain as telcos, with 25% likely to exit or become MVNOs. Only 17.8% of major mobile operators in APAC will become Techcos (technology companies). Being passive and dependent on vendors for innovation has made the industry weak in driving innovation, leveraging technology, and th...

5G technology, the successor of 4G, has higher speeds and bandwidth, lower latency, and multiple connections. The technology provides other benefits, such as platform digitalization and extended device battery life. The new dimensions of 5G are triggering the development of new services and technology monetization. Most governments in APAC support ...

The US mobile communications market continues to grow at a steady pace. The number of mobile connections has crossed 500 million, which means there are more cellular connections than people in the United States. Despite high penetration rates, the number of connections has continued to increase. Wireless high-speed broadband services, developments ...

The fifth generation of wireless technology (5G) has arrived and is being rolled out globally. 5G is possible because of the contributions of previous generations of wireless communications and a number of disruptive technologies, each of which must be understood at least at a high level to paint a full picture of the industry. The radio access net...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

Although the telecoms landscape in APAC has changed a lot since the onset of the COVID-19 pandemic, data as a key driver of traffic and 5G monetization as the industry’s biggest bottleneck remain important trends impacting the industry. As 5G enterprise develops, enhanced mobile broadband (eMBB) is expected to continue to impact the mobile operat...

The COVID-19 pandemic changed market trends, with digital and self-service now the norms. Meanwhile, companies are still implementing plans decided before the pandemic. Many of these plans include new retail store openings and using new marketing technology for retail stores to improve sales, customer experience, and operational efficiency. Suppose...

The fifth generation of wireless technology (5G) has arrived and is being rolled out globally. 5G is possible because of the contributions of previous generations of wireless communications and a number of disruptive technologies, each of which must be understood at least at a high level to paint a full picture of the industry. This report centers ...

An operations support system (OSS) is an IT or computer system that communication service providers use to manage their networks and, along with business support systems (BSSs), serve customers. This report examines the trends in OSS evolution (particularly in 5G), outline the market opportunities that OSS vendors must support in 5G, and illustrate...