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17 Dec 2013  |  North America  |  Megatrends
The Advent of Digital Retailing and the Impact on Global Car Dealership Structures
By 2016, Automakers are Expected to Open more than 100 Digital Showroom/Lifestyle Stores Globally
The aim of this study is to research, analyze, and forecast digital retailing in the automotive industry. Digital retailing is creating a revolution in the way cars are being sold or the way a brand is being experienced in prime areas of a city. The research identifies retail strategies and opportunities for future growth of automotive original equ...
$3,500.00 -
21 Feb 2013  |  North America  |  Megatrends
Future of New Car eRetailing in the Automotive Industry
By 2020, Online Sales is Expected to Account for Approximately Four Per cent of Global New Car Sales
This study presents the analysis and the benchmarking of global OEMs' new car eRetailing strategies. It introduces the market participants, identifies the key drivers, presents the strategic analysis of regional markets and discusses target customers, the value chain, business models and the OEM mindset regarding the emerging omnichannel eRetailing...
$3,500.00