Automotive Market Research Reports

According to accident research conducted by the German Insurance Association up to 17% of collisions involving pedestrians and vehicles, leading to personal injury, occur at the rear side of the car. 70% of the accident victims were elderly or children below the age of 12 and an estimated 1,400 people are seriously injured in such incidences across...

Increase in adoption of advanced driver assistance systems and evolution in autonomy has intensified the need to sense and perceive vehicle surroundings entirely and accurately. With the rise in the level of autonomy, the number of perception sensors will increase to provide complete 360o perception of vehicle surroundings and an additional layer o...

Advanced suspension systems were touted to be the next big thing in the automotive industry when they were launched a couple of decades ago. However, owing to the high cost of these systems, their market penetration has remained confined to premium vehicles. Many original equipment manufacturers (OEMs) have been offering passive suspension systems ...

Automakers across the globe are increasingly showing more interest towards light emitting diodes (LEDs) as they offer better luminescence, have a superior service life, consume lower amounts of energy, and have greater design flexibility for creating different shapes and sizes. This research service explores the current LED driver sourcing strategy...

Vehicle manufacturers are looking at lighting solutions to create an identity for their brands. The LED lighting technology brings more flexibility to design front and rear lighting systems. Demand for these systems is increasing because of the LED solution and the growing awareness among consumers regarding the importance of adaptive lighting solu...

Despite a slow start, electric power steering (EPS) has been successful in North America. Now, OEMs are interested in shifting from electro-hydraulic power steering (EHPS) and hydraulic power steering (HPS) systems to EPS systems, especially to meet consumer demand for enhanced fuel economy, improved safety, and comfort. This study is based on seco...

Original equipment manufacturers (OEMs) across Europe are working towards providing improved safety and comfort to consumers through various technologies. Electric power steering (EPS) has been a success since its introduction in developed markets and is gaining preference in emerging markets. European consumers in higher segments are increasingly ...

Despite being the largest automotive market in the world, the ADAS market is in its nascent stage in China with most major ADAS technologies attracting less than 10% penetration rates in the market. However, the future looks positive with clear market potential with the regional ADAS market expected to grow six fold in revenue by 2020. Vehicle safe...

With increased fuel prices and dynamic consumer needs, the market for all-wheel drive (AWD) systems for passenger vehicles is challenged on various fronts. To counteract market challenges, regional original equipment manufacturers (OEMs) adopt various strategies regarding their driveline portfolios for specific vehicle segments. This research servi...