Automotive Market Research Reports

Autonomous driving and ADAS features are on the rise in the NA market. Market participants that offer vehicles with L1 and L2 capabilities dominate the current market. A few of these OEMs also have vehicles with L2+ capabilities. Vehicles with L2+ ADAS and L3 AD capabilities will dominate the future of the NA ADAS and AD markets. Because of the ple...

15 Sep 2022  |  North America  |  Market Research

Strategic Overview of Start-ups Disrupting the Global Autonomous Vehicle Market

Adoption of L2 and above ADAS and Autonomous Features Will Create New Growth Opportunities for Start-ups

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Companies have been developing advanced driver assistance systems (ADAS) and autonomous driving (AD) technologies continuously with the widespread adoption of Level 2 and above autonomies in markets like North America, Europe, China, and parts of Asia-Pacific. With the transition from ADAS to AD, technology companies, OEMs, and Tier suppliers must ...

30 Sep 2020  |  Asia Pacific  |  Market Research

Transformative Mega Trends of Autonomous Driving in Japan, 2020

Strategic Partnering and Technology Strategy to Accelerate the Transformational Growth of Autonomous Vehicles

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Japan’s automotive market is highly developed and evolving. Autonomous driving is advancing for both commercial and personal use. Naturally, global OEMs, suppliers, and technology companies are leading the charge, with significant inputs from research institutes and universities. In 2017, the Japanese government allowed driving tests on highways...

The research provides an overview of the top five Advance Driving Assistance System (ADAS) supplier company profiles in Japan, which include Aisin Seiki, Fujitsu Ten, Denso, Hitachi Automotive Systems, and Nidec Elesys. It covers the government policy of mandatory ADAS installation in vehicles, as well as the benefits that it brings to the market a...

07 Nov 2016  |  North America  |  Market Research

Market Analysis of Premium European OEMs' ADAS and Automated Driving (AD) Strategies

Along with Level 3 and 4 Functions, Shared Mobility Portfolio to Play a Key Role in OEMs’ Future Business Models

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While OEMs are racing towards achieving L4 and 5 automation features in their vehicles in developed markets such as NA and Europe, there will be major improvements in the ADAS sensors that will be used to achieve the desired features. Every OEM is working on a strategy that is different from others in terms of the level of automation desired. With ...

With autonomous vehicles soon to be a reality, it is necessary for OEMs, mobility providers, and anyone associated within the mobility value chain to look at different business models in order to be relevant to future times and be a profitable business. The study looks at the impact of autonomous vehicles on different segments within the automotive...

Major automotive OEMs globally are now incorporating active safety and automated vehicle technologies in their future vehicle line-up to enhance safety and driver comfort. To gauge the suitability of each technology, continuous testing and validation is a must. Based on the supportive legislation, several regions across the globe have been identifi...