Future of In-car Marketplace and Features on Demand—Europe, Voice of Customer, 2020

Future of In-car Marketplace and Features on Demand—Research Objectives

Research Methodology

European Markets in Scope

Data Weighting

Key Takeaways

In-car Marketplace Future Customers

Key Products to be Offered Via In-car Marketplace

Interest in In-car Marketplace Products by Owned Car and Demography

Preferred Ways of Using In-car Marketplace

FoD Future Customers

Interest in Purchasing FoD

Price Test for Selected FoDs

FoD Price Elasticity of Demand

Overall Interest in In-car Marketplace and FoD

In-vehicle Payment and Payment Preferences

In-vehicle Payment—Retail Ecosystem

Marketplace Ecosystem

Future of Automotive Marketplace

Market Place—Different Definitions but One Entity

Ideal Connectivity Strategy—3 Step Approach

Changing In-vehicle Expectations—Customer Ecosystem Journey

In-car Marketplace Applications Over the Years

Automotive IVP Market—Platform and Service Comparison

In-car Marketplace Case Study—GM Marketplace

Feature/Function On Demand

Feature-on-demand Case Study—Audi On-demand Features

Market Growth Analysis—Investments and Future Opportunities

Respondent Profile

Respondent Profile (continued)

Preferences Towards Engine Types

Preferred Engine Type by Currently Owned Engine Type

Preferred Engine Type by Currently Owned Car Segment

Online Shopper Profile

Access to Internet In Car’s Multimedia System

Description of In-car Marketplace was Shown to Respondents

Furthermore, Exemplary Real-life Scenarios Were Presented

Interest in In-car Marketplace

Interest in In-car Marketplace (continued)

Interest in In-car Marketplace (continued)

Interest in In-car Marketplace (continued)

Interest in In-car Marketplace (continued)

Interest in In-car Marketplace (continued)

Frequency of Online Purchases and Monthly Online Spending

In-car Marketplace Prospects Profile

Present Online Versus Future In-car Marketplace Bookings and Purchases

Present Online Versus Future In-car Marketplace Bookings and Purchases (continued)

Future In-car Marketplace Bookings and Purchases

Future In-car Marketplace Bookings and Purchases (continued)

Future In-car Marketplace Bookings and Purchases (continued)

Future In-car Marketplace Bookings and Purchases (continued)

Typology of In-car Marketplace Shopping Preferences

Typology of In-car Marketplace Shopping Preferences (continued)

Highest Driver Reach Estimation—TURF Analysis

Highest Driver Reach Estimation—TURF Analysis (continued)

Preferred Situations to Use In-car Marketplace

Preferred Ways to Use In-car Marketplace

Preferred In-car Marketplace and Credit Card Operators

Preferred In-car Marketplace and Credit Card Operators (continued)

Enticements to Share Car Data With Car Manufacturer

Reasons for Lack of Interest in In-car Marketplace

In-car Marketplace Summary of Findings

In-car Marketplace Summary of Findings (continued)

In-car Marketplace Summary of Findings (continued)

In-car Marketplace Summary of Findings (continued)

Description of Features on Demand was Shown to Respondents

Exemplary Real-life Scenarios Shown to Respondents

Interest and Price Sensitivity Test

Price Points were Presented to the Respondents in a Price Sensitivity Test for the 14 Features on Demand

Interest in Features on Demand

Interest in Features on Demand (continued)

Interest in Features on Demand (continued)

Interest in Features on Demand (continued)

Interest in Features on Demand (continued)

Interest in Across Countries

Perception of the Features on Demand Concept

Features on Demand Prospects Profile

Interest in Purchasing FoD

FoD Willingness to Pay

Preferences Towards Ways of Paying for FoD

Acceptance of Hardware Update Needed for FoD Use

Preferences Toward Hardware Update Payment and Installation Process

Reasons for the Lack of Interest in Features on Demand

Features on Demand Willingness to Pay and Price Elasticity of Demand

FoD Price Elasticity of Demand

Self-driving Car-mode—Willingness to Pay

Range Extension for EV—Willingness to Pay

Driving Enhancement Modes—Willingness to Pay

Automated Valet Parking—Willingness to Pay

Wi-Fi Hotspot Inside Car—Willingness to Pay

In-built Navigation—Willingness to Pay

Live Traffic and Location Services—willingness to Pay

In-car Video Games—Willingness to Pay

In-car Monitoring of Driver—Willingness to Pay

Smartphone Mirroring—Willingness to Pay

Control Through Smartphone—Willingness to Pay

Supercharging Capabilities—Willingness to Pay

Voice Assistant—Willingness to Pay

Digital Car Key—Willingness to Pay

Possible 7-year Revenue Calculation—Created To Better Understand the Potential of Individual FoDs

Possible 7-year Revenue

Share of Possible 7-year Revenue by Payment Type

Share of Possible 7-year Revenue by Country

Features on Demand Potential—Summary

Growth Opportunity 1—Readiness of Customers to Accelerate In-car Marketplace Acceptance

Growth Opportunity 1—Readiness of Customers to Accelerate In-car Marketplace Acceptance (continued)

Growth Opportunity 2—Automotive Suppliers Accelerating In-car Marketplace Will Run the Future of Feature-on-demand Market

Growth Opportunity 2—Automotive Suppliers Accelerating In-car Marketplace Will Run the Future of Feature-on-demand Market (continued)

Growth Opportunity 3—Assistance of IT Companies is Essential for the Futuristic Development of Automakers' Technology

Growth Opportunity 3—Assistance of IT Companies is Essential for the Futuristic Development of Automakers' Technology (continued)

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

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