Entertainment and Media

The pervasiveness of media in business is a reality today, redefining the way organizations interact and engage with customers in a way not imagined in the previous decade. Business are gaining the ability to enable cross-platform repurposing and monetization of digital content, creating an extended economy based on television, video, advertising, publishing, mobile and the Internet. Innovation in technologies and system integrator partnerships is crucial to expand growth potential globally.

Frost & Sullivan’s Digital Transformation research and consulting programs look at the advent of newer technologies and their impact on organizations, disrupting old processes and enabling a new horizon of opportunities for companies to turn around old, fragmented business segments into a transformed consumer-centric service approach. Our digital media coverage spans all products and services in the content value chain-- from content acquisition to processing, management, delivery, protection, monitoring, analytics and customer experience.

We work closely with the world’s largest media networks, publishers, agencies, service operators, as well as technology providers and start-ups to help them find their footing in this sea of change. Tailored, customized solutions provide clients with the best strategies for growth, supported by the right key data points researched to meet the client’s needs and the specific engagement. Our research spans broadly across the sector and provides deep insights into specific markets in the most significant areas of IT and the digital media industry.

  1. 02 Dec 2019  |  North America

    OTT Streaming Services Recognize the Importance of Making Content Downloadable

    Mobile Video Downloads is a Promising Feature for Streaming Platforms

    Many of the common problems encountered by viewers are the result of connectivity issues, especially on mobile. Globally, many viewers are plagued by problematic cellular connections that can’t support their on-demand video needs. Studies show that viewers are increasingly impatient, and the lag or buffering that results from insufficient connect...

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  2. 02 Dec 2019  |  North America

    CDN Switching Blind Spots Can Result in Rebuffering

    When CDNs Experience Outages, Their Users Will Encounter Rebuffering

    Reducing video rebuffering can be difficult. Going multi-CDN can provide several benefits for customers, such as better geographic coverage and, possibly, better economics. Adding live switching logic between the CDNs goes a step further and enables load balancing and redundancy in case of problems. Different layers of redundancy and different leve...

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  3. 02 Dec 2019  |  North America

    The Pros and Cons of Deploying A DIY or Outsourced Multi-CDN Solution

    There Is No One-Size-Fits-All Strategy For Using Multi-CDNs to Deliver Video

    Most large broadcasters and OTT services have deployed multi-CDN solutions to improve the end-user experience for video. There have been many instances where a multi-CDN strategy was a key component in the overall OTT workflow.There are a lot of different ways to implement a multi-CDN strategy and much of it is dependent on how much the customer wa...

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  4. 18 Jul 2019  |  North America

    Global Media Content Delivery Networks Market, Forecast to 2024

    Proliferation of Content and Increasing Consumption Spurring Growth

    Content delivery network (CDN) providers offer service-based technology and products that enable the delivery of content from their servers to the end user on the public internet. CDN vendors largely have proprietary infrastructure and use a combination of servers, network routing, and intelligent software to enable delivery of content from their n...

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  5. 12 Jul 2019  |  North America

    Global Content Management Solutions Market for the Media Industry, Forecast to 2024

    In a Fragmented Market, Home-grown Solutions Restrict Revenue Growth and North America Remains the Primary Focus for Market Expansion

    Consumption of news and entertainment has evolved; consumers want access to information anytime, anywhere, and across devices. This is driving the adoption of CMS to deliver content across form factors. The need for this shift in media consumption habits is the result of changing expectations of consumers who are demanding news and media platforms ...

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  6. 25 Apr 2019  |  North America

    Global OTT Monitoring and Compliance Market, Forecast to 2024

    Growth of Video Streaming Depends on Good Quality of Service (QoS)

    Over the top (OTT) monitoring and compliance (M&C) solutions often overlap with complementary software solutions, such as quality of experience (QoE) and quality of service (QoS) measurements for the distribution of video over streaming services. Most OTT monitoring and compliance vendors have proprietary software and use a combination of servers, ...

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  7. 22 Mar 2019  |  North America

    4K Streaming Adoption will be Stalled by Bandwidth Rather than Hardware and Devices

    Costs Drive Adoption and Content Owners cannot Afford the Bandwidth Costs Currently Assosicated with 4K Streaming

    4K and HEVC are exciting and the direction the market is headed towards, until AV1 takes their place. However, vendors, content owners and the media need to have realistic expectations of what is possible with 4K streaming and utilize accurate estimates when it comes to bitrates, costs, efficiencies, and Internet speeds. Based on the HEVC testing t...

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  8. 25 Feb 2019  |  North America

    Global Smart TVs Market, Forecast to 2024

    China Remains Key; 4K and HDR will Drive Growth in this Intensely Competitive Market

    Smart TVs are envisioned as online video consumption devices that enable centralized control of the living room entertainment experience—fragmented across smartphones, tablets, gaming consoles, and streaming media devices, among others. While the overall LCD TVs market has reached maturity and has been experiencing shipment declines in many regio...

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  9. 21 Jan 2019  |  North America

    Global Online Video Platforms Market, Forecast to 2023

    As Delivery and Workflow Increasingly Commoditize, Live Workflows and Personalization Capabilities will be Competitive Factors for OVPs

    Frost & Sullivan defines an online video platform (OVP) as a fee-based software-as-a service (SaaS) online content solution that enables video content owners to ingest, transcode, store, manage, protect, publish, syndicate, track, and monetize online video. While video continues to form the center of this formal definition, this process also includ...

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  10. 18 Jan 2019  |  North America

    Global Video Managed Services Market, Forecast to 2024

    Outsourcing Video Workflows Will be Seen as a Cost-saving Strategy Later in the Forecast Period

    The study focuses on the global video managed services market and research related with a base year of 2017. Video managed services by definition are services where entire portions of a content provider’s digital media workflows are outsourced to a third party. Video managed services are distinct from professional services or consulting services ...

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