Rising Vehicle Average Life and VIO will Drive Market Growth
24-Apr-2020
North America
Market Research
K489-01-00-00-00
AU01976-NA-MR_24256
This research service analyzes the North American Class 1-3 starters/alternators replacement automotive aftermarket. The base year is 2019 and the forecast period runs from 2020 to 2026.
The overall market is broadly classified into the starters and the alternators segments, which are further classified into new and remanufactured starters and alternators.
Unit shipment is expected to grow. The rising vehicle average life, the growing number of vehicles in operation (VIO), and the annual miles traveled will drive this growth during the forecast period. However, due to the increase in average price per unit, revenue is expected to grow at a faster rate than unit shipment.
Class 1-3 starters and alternators are dominated by the remanufactured product type, which accounted for almost 80% of the revenue share in 2019.
The key channel partners in this market are warehouse distributors (WDs) and retailers; together, they held a 90% revenue share across all product segments. Other channels, such as original equipment suppliers (OESs), accounted for the remaining share.
Technical enhancements, including the shift from direct drive starters to reduction gears for starters and V-belt drive to serpentine belt drive for alternators, will boost average product price during the forecast period.
In 2019, the top three market participants accounted for the major revenue share (approximately 80%). BBB Industries, Motorcar Parts of America (MPA), Bosch, Denso, and ACDelco are the key companies in this market, and they offer both new and remanufactured starters and alternators.
Key Issues Addressed
- What is the unit shipment and the revenue forecast for the total market and for the starters and the alternators segments?
- How do VIO and annual miles traveled influence market growth?
- What is the current and future pricing scenario? What does the distribution channel environment look like?
- Who are the key market participants and what are their shares?
- What are the critical factors for success in this market?
Key Takeaways
Market Engineering Measurements
Unit Shipment and Revenue Forecast
Research Scope
Product Segmentation
Product Definitions
Market Definitions
Vehicle Segmentation
VIO—Split by Age
Annual Vehicle Miles Traveled—Forecast
Replacement Rate Trend
Unit Shipment and Revenue Forecast
Unit Shipment Forecast by Component Type
Revenue Forecast by Component Type
Unit Shipment and Revenue Forecast—Analysis
Overall Pricing Analysis
Overall Pricing Analysis (continued)
Percent of Revenue by Distribution Channel
Competitive Analysis—Market Share
CASE Impact on the Market—2026
Growth Opportunity
Strategic Imperatives for Success and Growth
Unit Shipment and Revenue Forecast
Unit Shipment Forecast by Product Type
Revenue Forecast by Product Type
Overall Pricing Analysis
Percent of Revenue by Distribution Channel
Competitive Analysis—Market Share
Unit Shipment and Revenue Forecast
Unit Shipment Forecast by Product Type
Revenue Forecast by Product Type
Overall Pricing Analysis
Percent of Revenue by Distribution Channel
Competitive Analysis—Market Share
Brand Analysis by Key Channel Competitor—WDs
Brand Analysis by Key Channel Competitor—Retailers
Brand Positioning—All Channels
Supplier Benchmarking
BBB Industries
Motorcar Parts of America
Bosch Auto Parts
Denso Auto Parts
ACDelco
Motorcraft
The Last Word—3 Big Predictions
Legal Disclaimer
Partial List of Acronyms Used
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
The Frost & Sullivan Story
Value Proposition—Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
Speak directly with our analytics experts for tailored recommendations.
Recent related Aftermarket research
16 Sep 2026 | North America | Customer Research
US Automotive Technicians’ Choice Survey, 2025
The 2025 US Automotive Technicians’ Choice study is an insightful voice-of-customer survey that highlights the tool preferences of automotive aftermarket service technicians. The survey of 400 automotive technicians across the United States used a combination of computer-assisted telephone and compu...
17 Aug 2026 | Asia Pacific | Market Research
Passenger Vehicle and Light Commercial Vehicle Aftermarket, APAC, 2024–2032
In this research service, Frost & Sullivan has assessed the automotive aftermarket in the Asia-Pacific (APAC) region, focusing on Australia, China, Indonesia, Japan, Malaysia, and Thailand. The research service provides an aftermarket overview for 2025, covering automotive aftermarket performance an...
13 Aug 2026 | Global | Market Research
AI in the Global Automobile Aftermarket
This analysis examines the AI applications reshaping the automotive aftermarket ecosystem, exploring key adoption areas, regional dynamics, emerging use cases, and AI-driven investments driving change in operations and business models. Structured into six core segments, the report focuses on major v...
23 Jul 2026 | Global | Market Outlook
Growth Opportunities in the Automotive Aftermarket, Global, 2026
The global automotive aftermarket for light vehicles (≤6T GVWR) continues to demonstrate resilience despite moderating momentum in new vehicle sales. With a base year of 2025, this study evaluates market trends through 2030, providing a global perspective with region-specific insights for North Amer...
20 Jul 2026 | North America | Market Research
Passenger Car & Light Truck Driveline Components Aftermarket, North America, 2026–2032
This Frost & Sullivan analysis of the North American passenger car and light truck driveline components aftermarket examines the volume and value of the industry for driveline components, specifically driveshafts and U-joints, in North America. The report discusses replacement rates and average manu...
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
Key Issues Addressed
- What is the unit shipment and the revenue forecast for the total market and for the starters and the alternators segments?
- How do VIO and annual miles traveled influence market growth?
- What is the current and future pricing scenario? What does the distribution channel environment look like?
- Who are the key market participants and what are their shares?
- What are the critical factors for success in this market?
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Guruswamy Veligandla |
| Industries | Automotive |
| WIP Number | K489-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9800-A6,9801-A6,9AF6-A6 |
North American Class 1-3 Starters/Alternators Replacement Automotive Aftermarket, Forecast to 2026
$4,950.00
Special Price $3,712.50 save 25 %