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Automotive North American Head-Up Display (HUD) System Growth Opportunities

Future Growth Potential of North American HUD Hinges on the Gamification of the Passenger Cabin

INDUSTRY
Automotive

RELEASE DATE
15-Jul-2022
REGION
North America
DELIVERABLE TYPE
Market Research

RESEARCH CODE
PD4A-01-00-00-00
SKU
AU02367-NA-MT_26714
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North American Head-Up Display (HUD) System Growth Opportunities
Published on: 15-Jul-2022 | SKU: AU02367-NA-MT_26714

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Description

The study provides forecasts for the heads-up display (HUD) market in North America from 2021 to 2030. The first-ever HUD in a motor vehicle was a monochrome HUD integrated by General Motors in 1988 as a technological improvement over the head-down display (HDD) interface, which is commonly used in the automobile industry. Over the years, HUDs have been integrated into different types of vehicles in North America. Currently, the two most common types of HUDs in the market are combiner HUDs and windscreen HUDs. As of 2021, combiner HUDs are almost redundant in the North American market, with the newer generation of windscreen HUDs being able to pack a larger field of view (FoV) along with more volume in a compact size. The augmented-reality HUDS (AR-HUDs), which are the next-generation HUDs, have already hit the market in some premium vehicle models, such as the Mercedes Benz S-Class and EQS.

This study aims to research, analyze, forecast, and provide an overview of the HUD trends in North America. It discusses the impact of these trends on the growth and deployment strategies of different OEMs and suppliers in the market and analyzes various aspects of the market, including types of HUD systems and industry growth opportunities.

Our research indicates that HUD penetration in North America as of 2021 stood at a meager 8.2% of the vehicles sold. HUDs are expected to penetrate roughly 29.8% of the vehicles by 2030, with the market for it expanding at a CAGR of 17.3%. The growth of the HUD market can be attributed to four main reasons:
1) OEMs bundling HUDs with sought-after packages
2) Proliferation of advanced driver assistance systems (ADAS) forcing OEMs to offer a solution that reduces driver distraction
3) OEMs’ need to differentiate their product from the competition
4) Increase in adoption of electric vehicles (EV) driving OEMs to offer added features in order to distinguish their product from traditional ICE vehicles

Key Issues Addressed

  • What is HUD? What are the factors driving the introduction of HUDs? 
  • What are the key drivers and restraints for the HUD market?
  • How is the HUD market expected to grow? Which are the key OEMs responding to the HUD trend?
  • What strategies are OEMs adopting for HUD deployment in North America?
  • What are the avenues of growth for the HUD market in North America until 2030?

Author: Manish Menon

 

Infographic
Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on HUDs

Growth Opportunities Fuel the Growth Pipeline Engine™

Key Findings

Total HUD Penetration

HUD Strategies by Vehicle Segment

HUD Penetration Snapshot by OEM Group

Vehicle Segmentation

Scope of Analysis

Market Segmentation

Market Definitions

Key Competitors

Key Growth Metrics, HUD

Growth Drivers

Growth Restraints

Forecast Assumptions

North American HUD Forecast

Unit Shipment Forecast by Technology, HUD

Unit Shipment Forecast by Vehicle Segment, HUD

HUD Strategies by Vehicle Segment

North American HUD Revenue Forecast

Revenue Forecast by Technology, HUD

HUD Penetration by Technology

OEM Deployment Strategy, HUD

Competitive Environment

Key Growth Metrics, Conventional HUD

Revenue and Unit Shipment Forecast, Conventional HUD

Unit Shipment Forecast, Conventional HUD

Revenue Forecast, Conventional HUD

Unit Shipment Forecast by Vehicle Segment, Conventional HUD

Forecast Analysis, Conventional HUD

Key Growth Metrics, AR-HUD

Revenue and Unit Shipment Forecast, AR-HUD

Unit Shipment Forecast, AR-HUD

Revenue Forecast, AR-HUD

Unit Shipment Forecast by Vehicle Segment, AR-HUD

Forecast Analysis, AR-HUD

HUD Offering—BMW Group

HUD Offering—Ford Motor Company

HUD Offering—Geely

HUD Offering—General Motors Company

HUD Offering—Honda Motor Company

HUD Offering—Hyundai Motor Group

HUD Offering—Mercedes-Benz Group

HUD Offering—Renault Nissan Mitsubishi Alliance

HUD Offering—Stellantis

HUD Offering—Toyota Motor Corporation

HUD Offering—Volkswagen Group

HUD Penetration Snapshot by OEM Group

HUD Penetration Snapshot by OEM Group (continued)

HUD Offering—Continental

HUD Offering—Nippon Seiki

HUD Offering—Denso

HUD Offering—Panasonic

HUD Supplier Portfolio Snapshot

Growth Opportunity 1—Product Differentiation

Growth Opportunity 1—Product Differentiation (continued)

Growth Opportunity 2—Convenience and Safety Features

Growth Opportunity 2—Convenience and Safety Features (continued)

Growth Opportunity 3—Integration of AR and AD in EVs

Growth Opportunity 3—Integration of AR and AD in EVs (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

Legal Disclaimer

List of Figures & Charts
List of Figures
  • HUD: Penetration Rate Forecast, North America, 2021 and 2030
  • HUD: HUD Strategies by Vehicle Segment, North America, 2021–2030
  • HUD: HUD Strategies by OEM Groups, North America, 2021–2030
  • HUD: Key Growth Metrics, North America, 2021
  • HUD: Growth Drivers, North America, 2022–2030
  • HUD: Growth Restraints, North America, 2022–2030
  • HUD: HUD Sales Forecast, North America, 2021–2030
  • HUD: Unit Shipment Forecast by Technology, North America, 2021–2030
  • HUD: Unit Shipment Forecast by Vehicle Segment, North America, 2021 and 2030
  • HUD: Strategies by Vehicle Segment, North America, 2021–2030
  • HUD: Revenue Forecast, North America, 2021–2030
  • HUD: HUD Penetration, North America, 2021
  • HUD: HUD Penetration, North America, 2030
  • HUD: Key OEM HUD Deployment Strategy, North America, 2021–2030
  • HUD: Competitive Environment, North America, 2021
  • Conventional HUD: Key Growth Metrics, North America, 2021
  • Conventional HUD: Revenue and Unit Shipment Forecast, North America, 2021–2030
  • Conventional HUD: Unit Shipment Forecast, North America, 2021–2030
  • Conventional HUD: Revenue Forecast, North America, 2021–2030
  • Conventional HUD: Unit Shipment Forecast by Vehicle Segment, North America, 2021 and 2030
  • AR–HUD: Key Growth Metrics, North America, 2021
  • AR-HUD: Revenue and Unit Shipment Forecast, North America, 2021–2030
  • AR-HUD: Unit Shipment Forecast, North America, 2021–2030
  • AR-HUD: Revenue Forecast, North America, 2021–2030
  • AR-HUD: Unit Shipment Forecast by Vehicle Segment, North America, 2021 and 2030
  • HUD: HUD Unit Shipment Forecast, BMW Group, North America, 2021–2030
  • HUD: Key Statistics, BMW Group, North America, 2021
  • HUD: HUD Penetration Forecast by Segment, BMW Group, North America, 2021 and 2030
  • HUD: HUD Unit Shipment Forecast, Ford Motor Company, North America, 2021–2030
  • HUD: Key Statistics, Ford Motor Company, North America, 2021
  • HUD: HUD Penetration Forecast by Segment, Ford Motor Company, North America, 2021 and 2030
  • HUD: HUD Unit Shipment Forecast, Geely, North America, 2021–2030
  • HUD: Key Statistics, Geely, North America, 2021
  • HUD: HUD Penetration Forecast by Segment, Geely, North America, 2021 and 2030
  • HUD: HUD Unit Shipment Forecast, General Motors Company, North America, 2021–2030
  • HUD: HUD Penetration Forecast by Segment, General Motors Company, North America, 2021 and 2030
  • HUD: Key Statistics, General Motors Company, North America, 2021
  • HUD: HUD Unit Shipment Forecast, Honda Motor Company, North America, 2021–2030
  • HUD: HUD Penetration Forecast by Segment, Honda Motor Company, North America, 2021 and 2030
  • HUD: Key Statistics, Honda Motor Company, North America, 2021
  • HUD: HUD Unit Shipment Forecast, Hyundai Motor Group, North America, 2021–2030
  • HUD: Key Statistics, Hyundai Motor Group, North America, 2021
  • HUD: HUD Penetration Forecast by Segment, Hyundai Motor Group, North America, 2021 and 2030
  • HUD: HUD Unit Shipment Forecast, Mercedes-Benz Group, North America, 2021–2030
  • HUD: Key Statistics, Mercedes-Benz Group, North America, 2021
  • HUD: HUD Penetration Forecast by Segment, Mercedes-Benz Group, North America, 2021 and 2030
  • HUD: HUD Unit Shipment Forecast, Renault-Nissan-Mitsubishi Alliance, North America, 2021–2030
  • HUD: Key Statistics, Renault-Nissan-Mitsubishi Alliance, North America, 2021
  • HUD: HUD Penetration Forecast by Segment, Renault-Nissan-Mitsubishi Alliance, North America, 2021 and 2030
  • HUD: HUD Unit Shipment Forecast, Stellantis, North America, 2021–2030
  • HUD: HUD Penetration Forecast by Segment, Stellantis, North America, 2021 and 2030
  • HUD: Key Statistics, Stellantis, North America, 2021
  • HUD: HUD Unit Shipment Forecast, Toyota Group, North America, 2021–2030
  • HUD: HUD Penetration Forecast by Segment, Toyota Group, North America, 2021 and 2030
  • HUD: Key Statistics, Toyota Group, North America, 2021
  • HUD: HUD Unit Shipment Forecast, Volkswagen Group, North America, 2021–2030
  • HUD: HUD Penetration Forecast by Segment, Volkswagen Group, North America, 2021 and 2030
  • HUD: Key Statistics, Volkswagen Group, North America, 2021
  • HUD: HUD Penetration Forecast Snapshot by OEM Group, North America, 2021 and 2030
  • HUD: HUD Solution—Continental, North America, 2021–2030
  • HUD: HUD Solution—Nippon Seiki, North America, 2021–2030
  • HUD: HUD Solution—Denso, North America, 2021–2030
  • HUD: HUD Solution—Panasonic, North America, 2021–2030
  • HUD: HUD Supplier Portfolio Snapshot, North America, 2021–2030
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The study provides forecasts for the heads-up display (HUD) market in North America from 2021 to 2030. The first-ever HUD in a motor vehicle was a monochrome HUD integrated by General Motors in 1988 as a technological improvement over the head-down display (HDD) interface, which is commonly used in the automobile industry. Over the years, HUDs have been integrated into different types of vehicles in North America. Currently, the two most common types of HUDs in the market are combiner HUDs and windscreen HUDs. As of 2021, combiner HUDs are almost redundant in the North American market, with the newer generation of windscreen HUDs being able to pack a larger field of view (FoV) along with more volume in a compact size. The augmented-reality HUDS (AR-HUDs), which are the next-generation HUDs, have already hit the market in some premium vehicle models, such as the Mercedes Benz S-Class and EQS. This study aims to research, analyze, forecast, and provide an overview of the HUD trends in North America. It discusses the impact of these trends on the growth and deployment strategies of different OEMs and suppliers in the market and analyzes various aspects of the market, including types of HUD systems and industry growth opportunities. Our research indicates that HUD penetration in North America as of 2021 stood at a meager 8.2% of the vehicles sold. HUDs are expected to penetrate roughly 29.8% of the vehicles by 2030, with the market for it expanding at a CAGR of 17.3%. The growth of the HUD market can be attributed to four main reasons: 1) OEMs bundling HUDs with sought-after packages 2) Proliferation of advanced driver assistance systems (ADAS) forcing OEMs to offer a solution that reduces driver distraction 3) OEMs’ need to differentiate their product from the competition 4) Increase in adoption of electric vehicles (EV) driving OEMs to offer added features in order to distinguish their product from traditional ICE vehicles--BEGIN PROMO--

Key Issues Addressed

  • What is HUD What are the factors driving the introduction of HUDs 
  • What are the key drivers and restraints for the HUD market
  • How is the HUD market expected to grow Which are the key OEMs responding to the HUD trend
  • What strategies are OEMs adopting for HUD deployment in North America
  • What are the avenues of growth for the HUD market in North America until 2030

Author: Manish Menon

 

More Information
Deliverable Type Market Research
Author Manish Menon
Industries Automotive
No Index No
Is Prebook No
List of Charts and Figures HUD: Penetration Rate Forecast, North America, 2021 and 2030~ HUD: HUD Strategies by Vehicle Segment, North America, 2021–2030~ HUD: HUD Strategies by OEM Groups, North America, 2021–2030~ HUD: Key Growth Metrics, North America, 2021~ HUD: Growth Drivers, North America, 2022–2030~ HUD: Growth Restraints, North America, 2022–2030~ HUD: HUD Sales Forecast, North America, 2021–2030~ HUD: Unit Shipment Forecast by Technology, North America, 2021–2030~ HUD: Unit Shipment Forecast by Vehicle Segment, North America, 2021 and 2030~ HUD: Strategies by Vehicle Segment, North America, 2021–2030~ HUD: Revenue Forecast, North America, 2021–2030~ HUD: HUD Penetration, North America, 2021~ HUD: HUD Penetration, North America, 2030~ HUD: Key OEM HUD Deployment Strategy, North America, 2021–2030~ HUD: Competitive Environment, North America, 2021~ Conventional HUD: Key Growth Metrics, North America, 2021~ Conventional HUD: Revenue and Unit Shipment Forecast, North America, 2021–2030~ Conventional HUD: Unit Shipment Forecast, North America, 2021–2030~ Conventional HUD: Revenue Forecast, North America, 2021–2030~ Conventional HUD: Unit Shipment Forecast by Vehicle Segment, North America, 2021 and 2030~ AR–HUD: Key Growth Metrics, North America, 2021~ AR-HUD: Revenue and Unit Shipment Forecast, North America, 2021–2030~ AR-HUD: Unit Shipment Forecast, North America, 2021–2030~ AR-HUD: Revenue Forecast, North America, 2021–2030~ AR-HUD: Unit Shipment Forecast by Vehicle Segment, North America, 2021 and 2030~ HUD: HUD Unit Shipment Forecast, BMW Group, North America, 2021–2030~ HUD: Key Statistics, BMW Group, North America, 2021~ HUD: HUD Penetration Forecast by Segment, BMW Group, North America, 2021 and 2030~ HUD: HUD Unit Shipment Forecast, Ford Motor Company, North America, 2021–2030~ HUD: Key Statistics, Ford Motor Company, North America, 2021~ HUD: HUD Penetration Forecast by Segment, Ford Motor Company, North America, 2021 and 2030~ HUD: HUD Unit Shipment Forecast, Geely, North America, 2021–2030~ HUD: Key Statistics, Geely, North America, 2021~ HUD: HUD Penetration Forecast by Segment, Geely, North America, 2021 and 2030~ HUD: HUD Unit Shipment Forecast, General Motors Company, North America, 2021–2030~ HUD: HUD Penetration Forecast by Segment, General Motors Company, North America, 2021 and 2030~ HUD: Key Statistics, General Motors Company, North America, 2021~ HUD: HUD Unit Shipment Forecast, Honda Motor Company, North America, 2021–2030~ HUD: HUD Penetration Forecast by Segment, Honda Motor Company, North America, 2021 and 2030~ HUD: Key Statistics, Honda Motor Company, North America, 2021~ HUD: HUD Unit Shipment Forecast, Hyundai Motor Group, North America, 2021–2030~ HUD: Key Statistics, Hyundai Motor Group, North America, 2021~ HUD: HUD Penetration Forecast by Segment, Hyundai Motor Group, North America, 2021 and 2030~ HUD: HUD Unit Shipment Forecast, Mercedes-Benz Group, North America, 2021–2030~ HUD: Key Statistics, Mercedes-Benz Group, North America, 2021~ HUD: HUD Penetration Forecast by Segment, Mercedes-Benz Group, North America, 2021 and 2030~ HUD: HUD Unit Shipment Forecast, Renault-Nissan-Mitsubishi Alliance, North America, 2021–2030~ HUD: Key Statistics, Renault-Nissan-Mitsubishi Alliance, North America, 2021~ HUD: HUD Penetration Forecast by Segment, Renault-Nissan-Mitsubishi Alliance, North America, 2021 and 2030~ HUD: HUD Unit Shipment Forecast, Stellantis, North America, 2021–2030~ HUD: HUD Penetration Forecast by Segment, Stellantis, North America, 2021 and 2030~ HUD: Key Statistics, Stellantis, North America, 2021~ HUD: HUD Unit Shipment Forecast, Toyota Group, North America, 2021–2030~ HUD: HUD Penetration Forecast by Segment, Toyota Group, North America, 2021 and 2030~ HUD: Key Statistics, Toyota Group, North America, 2021~ HUD: HUD Unit Shipment Forecast, Volkswagen Group, North America, 2021–2030~ HUD: HUD Penetration Forecast by Segment, Volkswagen Group, North America, 2021 and 2030~ HUD: Key Statistics, Volkswagen Group, North America, 2021~ HUD: HUD Penetration Forecast Snapshot by OEM Group, North America, 2021 and 2030~ HUD: HUD Solution—Continental, North America, 2021–2030~ HUD: HUD Solution—Nippon Seiki, North America, 2021–2030~ HUD: HUD Solution—Denso, North America, 2021–2030~ HUD: HUD Solution—Panasonic, North America, 2021–2030~ HUD: HUD Supplier Portfolio Snapshot, North America, 2021–2030~
Podcast No
WIP Number PD4A-01-00-00-00

North American Head-Up Display (HUD) System Growth Opportunities

$4,950.00

Special Price $3,712.50 save 25 %

In stock
SKU
AU02367-NA-MT_26714