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North American Head-Up Display (HUD) System Growth Opportunities
Future Growth Potential of North American HUD Hinges on the Gamification of the Passenger Cabin
15-Jul-2022
North America
Market Research
PD4A-01-00-00-00
AU02367-NA-MT_26714
The study provides forecasts for the heads-up display (HUD) market in North America from 2021 to 2030. The first-ever HUD in a motor vehicle was a monochrome HUD integrated by General Motors in 1988 as a technological improvement over the head-down display (HDD) interface, which is commonly used in the automobile industry. Over the years, HUDs have been integrated into different types of vehicles in North America. Currently, the two most common types of HUDs in the market are combiner HUDs and windscreen HUDs. As of 2021, combiner HUDs are almost redundant in the North American market, with the newer generation of windscreen HUDs being able to pack a larger field of view (FoV) along with more volume in a compact size. The augmented-reality HUDS (AR-HUDs), which are the next-generation HUDs, have already hit the market in some premium vehicle models, such as the Mercedes Benz S-Class and EQS.
This study aims to research, analyze, forecast, and provide an overview of the HUD trends in North America. It discusses the impact of these trends on the growth and deployment strategies of different OEMs and suppliers in the market and analyzes various aspects of the market, including types of HUD systems and industry growth opportunities.
Our research indicates that HUD penetration in North America as of 2021 stood at a meager 8.2% of the vehicles sold. HUDs are expected to penetrate roughly 29.8% of the vehicles by 2030, with the market for it expanding at a CAGR of 17.3%. The growth of the HUD market can be attributed to four main reasons:
1) OEMs bundling HUDs with sought-after packages
2) Proliferation of advanced driver assistance systems (ADAS) forcing OEMs to offer a solution that reduces driver distraction
3) OEMs’ need to differentiate their product from the competition
4) Increase in adoption of electric vehicles (EV) driving OEMs to offer added features in order to distinguish their product from traditional ICE vehicles
Key Issues Addressed
- What is HUD? What are the factors driving the introduction of HUDs?
- What are the key drivers and restraints for the HUD market?
- How is the HUD market expected to grow? Which are the key OEMs responding to the HUD trend?
- What strategies are OEMs adopting for HUD deployment in North America?
- What are the avenues of growth for the HUD market in North America until 2030?
Author: Manish Menon
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on HUDs
Growth Opportunities Fuel the Growth Pipeline Engine™
Key Findings
Total HUD Penetration
HUD Strategies by Vehicle Segment
HUD Penetration Snapshot by OEM Group
Vehicle Segmentation
Scope of Analysis
Market Segmentation
Market Definitions
Key Competitors
Key Growth Metrics, HUD
Growth Drivers
Growth Restraints
Forecast Assumptions
North American HUD Forecast
Unit Shipment Forecast by Technology, HUD
Unit Shipment Forecast by Vehicle Segment, HUD
HUD Strategies by Vehicle Segment
North American HUD Revenue Forecast
Revenue Forecast by Technology, HUD
HUD Penetration by Technology
OEM Deployment Strategy, HUD
Competitive Environment
Key Growth Metrics, Conventional HUD
Revenue and Unit Shipment Forecast, Conventional HUD
Unit Shipment Forecast, Conventional HUD
Revenue Forecast, Conventional HUD
Unit Shipment Forecast by Vehicle Segment, Conventional HUD
Forecast Analysis, Conventional HUD
Key Growth Metrics, AR-HUD
Revenue and Unit Shipment Forecast, AR-HUD
Unit Shipment Forecast, AR-HUD
Revenue Forecast, AR-HUD
Unit Shipment Forecast by Vehicle Segment, AR-HUD
Forecast Analysis, AR-HUD
HUD Offering—BMW Group
HUD Offering—Ford Motor Company
HUD Offering—Geely
HUD Offering—General Motors Company
HUD Offering—Honda Motor Company
HUD Offering—Hyundai Motor Group
HUD Offering—Mercedes-Benz Group
HUD Offering—Renault Nissan Mitsubishi Alliance
HUD Offering—Stellantis
HUD Offering—Toyota Motor Corporation
HUD Offering—Volkswagen Group
HUD Penetration Snapshot by OEM Group
HUD Penetration Snapshot by OEM Group (continued)
HUD Offering—Continental
HUD Offering—Nippon Seiki
HUD Offering—Denso
HUD Offering—Panasonic
HUD Supplier Portfolio Snapshot
Growth Opportunity 1—Product Differentiation
Growth Opportunity 1—Product Differentiation (continued)
Growth Opportunity 2—Convenience and Safety Features
Growth Opportunity 2—Convenience and Safety Features (continued)
Growth Opportunity 3—Integration of AR and AD in EVs
Growth Opportunity 3—Integration of AR and AD in EVs (continued)
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
Legal Disclaimer
List of Figures
- HUD: Penetration Rate Forecast, North America, 2021 and 2030
- HUD: HUD Strategies by Vehicle Segment, North America, 2021–2030
- HUD: HUD Strategies by OEM Groups, North America, 2021–2030
- HUD: Key Growth Metrics, North America, 2021
- HUD: Growth Drivers, North America, 2022–2030
- HUD: Growth Restraints, North America, 2022–2030
- HUD: HUD Sales Forecast, North America, 2021–2030
- HUD: Unit Shipment Forecast by Technology, North America, 2021–2030
- HUD: Unit Shipment Forecast by Vehicle Segment, North America, 2021 and 2030
- HUD: Strategies by Vehicle Segment, North America, 2021–2030
- HUD: Revenue Forecast, North America, 2021–2030
- HUD: HUD Penetration, North America, 2021
- HUD: HUD Penetration, North America, 2030
- HUD: Key OEM HUD Deployment Strategy, North America, 2021–2030
- HUD: Competitive Environment, North America, 2021
- Conventional HUD: Key Growth Metrics, North America, 2021
- Conventional HUD: Revenue and Unit Shipment Forecast, North America, 2021–2030
- Conventional HUD: Unit Shipment Forecast, North America, 2021–2030
- Conventional HUD: Revenue Forecast, North America, 2021–2030
- Conventional HUD: Unit Shipment Forecast by Vehicle Segment, North America, 2021 and 2030
- AR–HUD: Key Growth Metrics, North America, 2021
- AR-HUD: Revenue and Unit Shipment Forecast, North America, 2021–2030
- AR-HUD: Unit Shipment Forecast, North America, 2021–2030
- AR-HUD: Revenue Forecast, North America, 2021–2030
- AR-HUD: Unit Shipment Forecast by Vehicle Segment, North America, 2021 and 2030
- HUD: HUD Unit Shipment Forecast, BMW Group, North America, 2021–2030
- HUD: Key Statistics, BMW Group, North America, 2021
- HUD: HUD Penetration Forecast by Segment, BMW Group, North America, 2021 and 2030
- HUD: HUD Unit Shipment Forecast, Ford Motor Company, North America, 2021–2030
- HUD: Key Statistics, Ford Motor Company, North America, 2021
- HUD: HUD Penetration Forecast by Segment, Ford Motor Company, North America, 2021 and 2030
- HUD: HUD Unit Shipment Forecast, Geely, North America, 2021–2030
- HUD: Key Statistics, Geely, North America, 2021
- HUD: HUD Penetration Forecast by Segment, Geely, North America, 2021 and 2030
- HUD: HUD Unit Shipment Forecast, General Motors Company, North America, 2021–2030
- HUD: HUD Penetration Forecast by Segment, General Motors Company, North America, 2021 and 2030
- HUD: Key Statistics, General Motors Company, North America, 2021
- HUD: HUD Unit Shipment Forecast, Honda Motor Company, North America, 2021–2030
- HUD: HUD Penetration Forecast by Segment, Honda Motor Company, North America, 2021 and 2030
- HUD: Key Statistics, Honda Motor Company, North America, 2021
- HUD: HUD Unit Shipment Forecast, Hyundai Motor Group, North America, 2021–2030
- HUD: Key Statistics, Hyundai Motor Group, North America, 2021
- HUD: HUD Penetration Forecast by Segment, Hyundai Motor Group, North America, 2021 and 2030
- HUD: HUD Unit Shipment Forecast, Mercedes-Benz Group, North America, 2021–2030
- HUD: Key Statistics, Mercedes-Benz Group, North America, 2021
- HUD: HUD Penetration Forecast by Segment, Mercedes-Benz Group, North America, 2021 and 2030
- HUD: HUD Unit Shipment Forecast, Renault-Nissan-Mitsubishi Alliance, North America, 2021–2030
- HUD: Key Statistics, Renault-Nissan-Mitsubishi Alliance, North America, 2021
- HUD: HUD Penetration Forecast by Segment, Renault-Nissan-Mitsubishi Alliance, North America, 2021 and 2030
- HUD: HUD Unit Shipment Forecast, Stellantis, North America, 2021–2030
- HUD: HUD Penetration Forecast by Segment, Stellantis, North America, 2021 and 2030
- HUD: Key Statistics, Stellantis, North America, 2021
- HUD: HUD Unit Shipment Forecast, Toyota Group, North America, 2021–2030
- HUD: HUD Penetration Forecast by Segment, Toyota Group, North America, 2021 and 2030
- HUD: Key Statistics, Toyota Group, North America, 2021
- HUD: HUD Unit Shipment Forecast, Volkswagen Group, North America, 2021–2030
- HUD: HUD Penetration Forecast by Segment, Volkswagen Group, North America, 2021 and 2030
- HUD: Key Statistics, Volkswagen Group, North America, 2021
- HUD: HUD Penetration Forecast Snapshot by OEM Group, North America, 2021 and 2030
- HUD: HUD Solution—Continental, North America, 2021–2030
- HUD: HUD Solution—Nippon Seiki, North America, 2021–2030
- HUD: HUD Solution—Denso, North America, 2021–2030
- HUD: HUD Solution—Panasonic, North America, 2021–2030
- HUD: HUD Supplier Portfolio Snapshot, North America, 2021–2030
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