North American Mobile Workforce Management Solutions—Transforming Today's Field Service Sectors

Growth Opportunities for Field Organizations and MWM Providers

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The North American mobile workforce management (MWM) market continues to demonstrate impressive growth, bringing the benefits of real-time communications and guidance to field workers and their management teams. This sector is leveraging new technologies, selective acquisitions and alliances, and heightened customer and worker expectations to expand revenues year-over-year. This study includes key market trends, revenue and user forecasts, pricing and channel forecasts, a review of the competitive landscape, profiles of key industry participants. and a discussion of five near-term growth opportunities.

Table of Contents

1. Executive Summary
Key Findings
Market Engineering Measurements
CEO’s Perspective
2. Market Overview
Market Definitions
Original Solution Developers
Mobile-first MWM Application Developers
Field Service Management (FSM) Solution Providers
Enterprise Software Suite Vendors
Market Distribution Channels
Key Trends
3. Drivers and Restraints—Total Mobile Workforce Management Market
Market Drivers
Customers are demanding faster, better, more informed service and mobilized field service management solutions have responded with real-time visibility and optimized work processes
Proven hard-dollar ROI for field service organizations is based on increased productivity and expense
Investment in cutting-edge technologies, such as artificial intelligence and predictive analytics, provide field service organizations with a competitive edge
Cloud-based MWM solutions are affordable, opening up this category to all sizes of businesses
Prepackaged MWM apps provide increased ease of use, ease of deployment, and ease of administration and require fewer internal IT resources on the customer’s part
Market Restraints
Corporate and customer data vulnerabilities continue to worry prospective users, especially regarding cloud-based solutions
Worker resistance can develop as a result of lack of representation on MWM purchase decision-making boards and discomfort with mobilized processes
Cost concerns continue to stall deployments, especially in the SMB sector
IT organizations can face bandwidth issues, and not have the personnel available to handle MWM integration requirements or provide ongoing management and administration of the solution
Continued lack of mobility expertise on the part of certain enterprise software vendors results in unwieldy product design
4. Forecasts and Trends—Total Mobile Workforce Management Market
User and Revenue Forecast
Pricing Trends and Forecast
Percent Revenue Forecast by Distribution Channel
Demand Analysis
5. Competitive Analysis—Total Mobile Workforce Management Market
Transformation in the Mobile Workforce Management Industry
Competitive Environment
Competitive Factors and Assessment
MWM Software Vendor Positioning
Competitive Factors and Assessment
6. Growth Opportunities for MWM Providers
Growth Opportunity 1—Predictive Analytics
Growth Opportunity 2—Internet of Things (IoT) Integration
Growth Opportunity 3—Home Healthcare Segment
Growth Opportunity 4—Fleet and Asset Management Integration
Growth Opportunity 5—Wearable Apps
Strategic Imperatives for MWM Providers
7. The Last Word
The Last Word—Predictions
Legal Disclaimer
8. Appendix
Market Engineering Methodology
Market Engineering Measurements
Additional Sources of Information on Mobile Workforce Management
Partial List of Companies Interviewed
Profiles of Key Industry Participants
Actsoft Profile
Astea International Profile
AT&T Profile
ClickSoftware Technologies Profile
Comtech (TCS) Profile
Fleet Complete Profile
Oracle Profile
ProntoForms Corporation Profile
Salesforce Profile
SAP Profile
ServiceMax Profile
ServicePower Technologies Profile
Trimble Profile
Verizon Profile
Weever Apps Inc. Profile
Learn More—Next Steps
List of Exhibits


List of Figures & Charts

1. Total Mobile Workforce Management Market: Key Market Drivers, North America, 2017–2021
2. Total Mobile Workforce Management Market: Key Market Restraints, North America, 2017–2021
3. Total Mobile Workforce Management Market: Competitive Structure, North America, 2016
4. Total Mobile Workforce Management Market: Market Engineering Measurements, North America, 2016

1. Total Mobile Workforce Management Market: Market Engineering Measurements, North America, 2016
2. Total Mobile Workforce Management Market: Major Solution Developers, North America, 2016
3. Total Mobile Workforce Management Market: Distribution Channel Analysis, North America, 2016
4. Total Mobile Workforce Management Market: User and Revenue Forecast, North America, 2014–2021
5. Total Mobile Workforce Management Market: Average Annual Subscription Price, North America, 2014–2021
6. Total Mobile Workforce Management Market: Percent Revenue Forecast by Distribution Channel, North America, 2014–2021
7. Total Mobile Workforce Management Market: Penetration Analysis, North America, 2014–2021
8. Total Mobile Workforce Management Market: MWM Software Vendor Positioning, North America, 2016

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