OEM Strategies for Connected Cars in Latin America by 2023

OEM Strategies for Connected Cars in Latin America by 2023

About 8.5 Million Connected Cars Expected on the Region’s Roads, with Brazil, Mexico, and Colombia Leading the Way

RELEASE DATE
19-Oct-2016
REGION
North America
Deliverable Type
Market Research
Research Code: K030-01-00-00-00
SKU: AU01392-NA-MR_19115
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Description

Increased vehicle connectivity is a primary focus for market and product differentiation in the Latin American countries of Brazil, Mexico, Colombia, Chile, and Argentina. Connected, value-added services and infotainment, and next-generation human-machine interface are of highest interest. This research service covers the gamut of connected car strategies in these countries towards 2023. It provides market metrics and forecasts related to growth of connected cars, telematics subscribers, and various human-machine interfaces including voice recognition and touch screens. It explores the key transformative trends that are reshaping the market and includes profiles for original equipment manufacturers that detail their efforts in the space, a telematics aftermarket outlook, and a look at ecosystem participation. The study concludes with the recommendations and predictions.
More than 15 interviews were conducted over the phone by senior consultants and industry analysts with manufacturers and assemblers. Primary research accounted for 70% of the total research. Additional information was extracted from reports and project material in the Frost & Sullivan database, technical papers, specialised magazines, seminars, and Internet research.

Research objectives:
•     To identify the growing technologies across countries and segments and define their impact on the feature offerings of connected cars.
•     To identify the main effects of next-gen technologies in each country and on suppliers and the connected cars environment today and in 2023.
•     To identify the OEMs that are leading the connected cars market across various segments and discuss market forecasts.
•     To discuss and provide the top market, technology, and feature trends until 2023 for infotainment, HMI and connected services.
•     To provide conclusions about the connected cars environment and OEMs strategies, in addition to Frost & Sullivan’s big predictions towards 2023.

Key questions this study will answer:
•     What are the growing technologies in the connected car environment in LATAM until 2023?
•     What are the main trends in regard to vehicle infotainment, connected services, and HMI?
•     How much will the connected car market grow in terms of technologies and features offerings?
•     What will be the leading markets in LATAM by 2023?
•     What are the top market, technology, and vehicle feature trends with regard to the growing connected cars technologies by 2023?
•     What is the growth perspective for LATAM countries, and how do they compare to each other?
•     What is the outlook for the connected car environment in LATAM?

OEMs discussed in detail include:
•     BMW
•     Daimler (Mercedes-Benz)
•     FCA (Fiat)
•     Ford
•     GM
•     Hyundai
•     Nissan
•     Renault
•     Volkswagen

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
Click image to view it in full size

Table of Contents

Executive Summary—Key Findings

Executive Summary—Key Findings (continued)

Executive Summary—Top Transformative Trends impacting Connected Cars in LATAM

Executive Summary—Top-Level Connected Car Solution Trends

Executive Summary—Connected Car Summary

Executive Summary—Connected Services Snapshot

Executive Summary—Connected Infotainment Snapshot

Executive Summary—HMI Snapshot

Benchmarking of Regional Connected Car Offerings

Executive Summary—Regional Connected Car Positioning

Executive Summary—OEM Connected Car Positioning

Executive Summary—OEM Connected Car Strategy Snapshot

Executive Summary—OEM Connected Car Strategy Snapshot (continued)

Executive Summary—Conclusions and 2023 Key Expectations

Research Scope

Research Aims and Objectives

Key Questions this Study will Answer

Research Background

Research Methodology

Key Industry Participants

Study Segmentation and Definitions

Trend 1—Connected Services Offerings on the Rise

Trend 2—Connected Infotainment Through Smartphones

Trend 2—Connected Infotainment Through Smartphones (continued)

Trend 3—HMI

Trend 4—Voice Recognition Moving from Commands to Assistance

Trend 5—Service Provider Snapshot: Aftermarket Focus

Trend 6—Telematics-Based Insurance

Trend 6—4G/LTE Connectivity

Trend 7—Growing Connected Car Ecosystem

Trend 8—Big Data from Connected Cars Offering Cost Savings

Trend 9—Connected Cars that Influence Customer Loyalty

Trend 10—Connected Cars and Cybersecurity

Trend 11—Vehicle Connectivity as a Key Enabler of Intelligent Mobility

Trend 12—The Next Frontier for Connected Cars: V2V/V2I

LATAM Connected Car Forecast

LATAM Connected Service Subscriber Scenario Analysis

LATAM Connected Service Subscribers Forecast

LATAM Embedded Navigation Forecast

LATAM HMI Market Penetration Forecast

LATAM Touch Screen Forecast

LATAM Voice Recognition Forecast

Connected Services Regional Feature Benchmarking

Connected Services Offerings

Connected Services Example—GM OnStar Brazil

Connected Infotainment Feature Benchmarking

Smartphone App Programs and App Stores

Smartphone Mirroring Strategy

LATAM Touch Screen and Gesture Offerings

Next-Gen HMI

BMW

Fiat

Ford

General Motors

Hyundai

Mercedes-Benz

Nissan

Renault

Volkswagen

Select Connected Car Ecosystem Participants in LATAM

Select Connected Car Ecosystem Participants in LATAM (continued)

Select Connected Car Ecosystem Participants in LATAM (continued)

Telematics Aftermarket Forecast

Select Aftermarket Telematics Service Participants

Key Conclusions and Recommendations

Connected Car—Avenues for Monetisation

Opportunities for the Future of Connected Car Technology

The Last Word—3 Big Predictions

Legal Disclaimer

Market Engineering Methodology

2014–2017 Focal Points of LATAM Automotive & Transportation Program

Abbreviation List

Increased vehicle connectivity is a primary focus for market and product differentiation in the Latin American countries of Brazil, Mexico, Colombia, Chile, and Argentina. Connected, value-added services and infotainment, and next-generation human-machine interface are of highest interest. This research service covers the gamut of connected car strategies in these countries towards 2023. It provides market metrics and forecasts related to growth of connected cars, telematics subscribers, and various human-machine interfaces including voice recognition and touch screens. It explores the key transformative trends that are reshaping the market and includes profiles for original equipment manufacturers that detail their efforts in the space, a telematics aftermarket outlook, and a look at ecosystem participation. The study concludes with the recommendations and predictions. More than 15 interviews were conducted over the phone by senior consultants and industry analysts with manufacturers and assemblers. Primary research accounted for 70% of the total research. Additional information was extracted from reports and project material in the Frost & Sullivan database, technical papers, specialised magazines, seminars, and Internet research. Research objectives: • To identify the growing technologies across countries and segments and define their impact on the feature offerings of connected cars. • To identify the main effects of next-gen technologies in each country and on suppliers and the connected cars environment today and in 2023. • To identify the OEMs that are leading the connected cars market across various segments and discuss market forecasts. • To discuss and provide the top market, technology, and feature trends until 2023 for infotainment, HMI and connected services. • To provide conclusions about the connected cars environment and OEMs strategies, in addition to Frost & Sullivan’s big predictions towards 2023. Key questions this study will answer: • What ar
More Information
Deliverable Type Market Research
No Index No
Podcast No
Author Yeswant Abhimanyu
Industries Automotive
WIP Number K030-01-00-00-00
Keyword 1 Connected Cars in Latin America
Keyword 2 growth of connected cars
Keyword 3 connected car strategy
Is Prebook No