OEM Strategies for Connected Cars in Latin America by 2023

About 8.5 Million Connected Cars Expected on the Region’s Roads, with Brazil, Mexico, and Colombia Leading the Way

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Increased vehicle connectivity is a primary focus for market and product differentiation in the Latin American countries of Brazil, Mexico, Colombia, Chile, and Argentina. Connected, value-added services and infotainment, and next-generation human-machine interface are of highest interest. This research service covers the gamut of connected car strategies in these countries towards 2023. It provides market metrics and forecasts related to growth of connected cars, telematics subscribers, and various human-machine interfaces including voice recognition and touch screens. It explores the key transformative trends that are reshaping the market and includes profiles for original equipment manufacturers that detail

Table of Contents

Executive SummaryExecutive Summary—Key FindingsExecutive Summary—Key Findings (continued)Executive Summary—Top Transformative Trends impacting Connected Cars in LATAMExecutive Summary—Top-Level Connected Car Solution TrendsExecutive Summary—Connected Car SummaryExecutive Summary—Connected Services SnapshotExecutive Summary—Connected Infotainment SnapshotExecutive Summary—HMI SnapshotBenchmarking of Regional Connected Car OfferingsExecutive Summary—Regional Connected Car PositioningExecutive Summary—OEM Connected Car PositioningExecutive Summary—OEM Connected Car Strategy SnapshotExecutive Summary—OEM Connected Car Strategy Snapshot (continued)Executive Summary—Conclusions and 2023 Key ExpectationsResearch Scope, Objectives, Background, and MethodologyResearch ScopeResearch Aims and ObjectivesKey Questions this Study will AnswerResearch Background Research MethodologyKey Industry ParticipantsDefinitions and SegmentationStudy Segmentation and DefinitionsTop Transformative Trends impacting Connected Cars in LATAMTrend 1—Connected Services Offerings on the RiseTrend 2—Connected Infotainment Through SmartphonesTrend 2—Connected Infotainment Through Smartphones (continued)Trend 3—HMITrend 4—Voice Recognition Moving from Commands to AssistanceTrend 5—Service Provider Snapshot: Aftermarket FocusTrend 6—Telematics-Based InsuranceTrend 6—4G/LTE ConnectivityTrend 7—Growing Connected Car EcosystemTrend 8—Big Data from Connected Cars Offering Cost SavingsTrend 9—Connected Cars that Influence Customer LoyaltyTrend 10—Connected Cars and CybersecurityTrend 11—Vehicle Connectivity as a Key Enabler of Intelligent MobilityTrend 12—The Next Frontier for Connected Cars: V2V/V2ILATAM Connected Car Market OverviewLATAM Connected Car ForecastLATAM Connected Service Subscriber Scenario AnalysisLATAM Connected Service Subscribers ForecastLATAM Embedded Navigation ForecastLATAM HMI Market Penetration Forecast LATAM Touch Screen ForecastLATAM Voice Recognition ForecastComparative Benchmarking of Connected Cars in LATAMConnected Services Regional Feature BenchmarkingConnected Services OfferingsConnected Services Example—GM OnStar BrazilConnected Infotainment Feature BenchmarkingSmartphone App Programs and App StoresSmartphone Mirroring StrategyLATAM Touch Screen and Gesture OfferingsNext-Gen HMIOEM Connected Car Strategies in LATAMBMWFiatFordGeneral MotorsHyundaiMercedes-BenzNissanRenaultVolkswagenConnected Cars Ecosystem SnapshotSelect Connected Car Ecosystem Participants in LATAMSelect Connected Car Ecosystem Participants in LATAM (continued)Select Connected Car Ecosystem Participants in LATAM (continued)Telematics Aftermarket ForecastSelect Aftermarket Telematics Service ParticipantsKey Conclusions and RecommendationsKey Conclusions and RecommendationsConnected Car—Avenues for MonetisationOpportunities for the Future of Connected Car TechnologyThe Last Word—3 Big PredictionsLegal DisclaimerAppendixMarket Engineering Methodology2014–2017 Focal Points of LATAM Automotive & Transportation ProgramAbbreviation List


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