Opportunity Analysis of the OBD II Automotive Aftermarket, Forecast to 2023

Opportunity Analysis of the OBD II Automotive Aftermarket, Forecast to 2023

OBD II Dongles Are Set To Offer Services Such As EcoStart and Remote Immobilisation, Facilitated By Enhanced Authentication

RELEASE DATE
13-Dec-2017
REGION
North America
Research Code: MD6F-01-00-00-00
SKU: AU01615-NA-MR_21266

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Description

The global OBD II automotive aftermarket is witnessing rapid growth; original equipment manufacturers (OEMs) are continuously investing in and acquiring dongle suppliers that are relevant to their businesses. Frost & Sullivan segments the ecosystem into dongle suppliers, Internet and connectivity, and service enablers. This study focuses on key sub-segments on the lines of the aftermarket, tier 1s, OEMs, mobile carriers, telecoms, and platform enablers.

Start-ups and OEMs wish to enter this market. OEMs are likely to gain higher proliferation from new vehicles enabled with embedded telematics, but OBD dongle-based solutions are expected to record quicker growth in North America due to the older parc. The adoption of OBD II dongles is likely to grow from 5.5 million in 2016 to 27.8 million in 2023 in North America. Europe is likely to adopt a pro-embedded stand post the 2020 mandate, which will dampen OBD dongle penetration. The adoption of dongles in Europe is likely to grow from 0.9 million in 2016 to 4.1 million in 2023.

OBD II dongle proliferation is heavily dependent on distribution channels and channel enablers such as garages, mechanics, and retailers. Deploying last-mile services for consumers and providing well-rounded services are the key to overall product success. OBD II-based aftermarket solutions depend on retail and auto repair shops for their market penetration. Government policies, safety regulations, and real-world behavior are likely to create ripples in the overall OBD II dongle aftermarket.

Research Scope

The base year for the analysis is 2016 and the forecast period is from 2016 to 2023. Funding is provided in the US Dollar. The study concentrates on key markets such as North America and Europe.


Research Highlights

The study also sheds light on product benchmarking and distribution channel benchmarking. Regional technology trends and growth potential over the next 5 years are some of the highlights covered as part of the benchmarking.

Key Issues Addressed

  • Who are the key market participants?
  • How do companies differentiate themselves from one another?
  • What are the key partnerships and mergers?
  • What are the different future scenarios? How should market participants align themselves?
  • What are the business models for sales and distribution strategies?
  • What is data monetisation and how does it fit into OBD II services?

Key Conclusion

Frost & Sullivan has determined that e-Call 2020 will be a double-edged sword - it will drive as well as restrain the market. It dictates that all cars must have embedded solutions come 2020, which will slowdown market growth. On the other hand, existing cars will require OBD II dongles to be e-Call-compliant.

Table of Contents

Key Findings

Key Regional Highlights

Regional Scenario Analysis

OBD II Ecosystem

Company Profile Snapshot

Key Product Capabilities in the Aftermarket

Data That Can Be Monetised—Business Avenues

Research Scope

Market Definitions

Vehicle Segmentation

Market Pulse—Latest News

Types of Connected Solutions

OBD II Definition

Product Outlook and Lifecycle

Product Functionality

Market Avenues for Key Participants

OEM Market Avenues—Sales Channel and Selling Strategy

Aftermarket Avenues—Sales Channel and Selling Strategy

Dongle-based Services

Evolution of OBD II

Evolution of OBD II—Future of Services

Service Enablers—Key Open Platform Snapshot

Market Forecast Methodology—OBD Adoption

Forecast: Total OBD Adoption in North America

Forecast: OBD II Adoption Insight—North American Fleets

Forecast: Total OBD Adoption in Europe

Forecast: OBD II Adoption Insight—European Fleets

Hardware and Software—Pricing and Channel Strategy

OBD II Membership Forecast

Company Profile Snapshot

Business Model—Pricing and Channel Strategy

Product Benchmarking

Vinli—Company Overview

Nauto—Company Overview

Mojio—Company Overview

PACE—Company Overview

Zubie—Company Overview

TomTom—Company Overview

Dash—Company Overview

Voyomotive—Company Overview

OEMs—Profile Snapshot

Tier 1 Profile Snapshot

Case Study: Mobile Carrier Snapshot—Verizon Hum

Data Monetisation

Data That Can Be Monetised Using OBD—Business Avenues

Dash Case Study

Considerations

Growth Opportunity—Establish O2O Service Network and Improve OEM Funding Interests

Strategic Imperatives for Success and Growth

Strategic Recommendations

The Last Word—3 Big Predictions

Legal Disclaimer

Acronyms Used

The Frost & Sullivan Story

Value Proposition: Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
The global OBD II automotive aftermarket is witnessing rapid growth; original equipment manufacturers (OEMs) are continuously investing in and acquiring dongle suppliers that are relevant to their businesses. Frost & Sullivan segments the ecosystem into dongle suppliers, Internet and connectivity, and service enablers. This study focuses on key sub-segments on the lines of the aftermarket, tier 1s, OEMs, mobile carriers, telecoms, and platform enablers. Start-ups and OEMs wish to enter this market. OEMs are likely to gain higher proliferation from new vehicles enabled with embedded telematics, but OBD dongle-based solutions are expected to record quicker growth in North America due to the older parc. The adoption of OBD II dongles is likely to grow from 5.5 million in 2016 to 27.8 million in 2023 in North America. Europe is likely to adopt a pro-embedded stand post the 2020 mandate, which will dampen OBD dongle penetration. The adoption of dongles in Europe is likely to grow from 0.9 million in 2016 to 4.1 million in 2023. OBD II dongle proliferation is heavily dependent on distribution channels and channel enablers such as garages, mechanics, and retailers. Deploying last-mile services for consumers and providing well-rounded services are the key to overall product success. OBD II-based aftermarket solutions depend on retail and auto repair shops for their market penetration. Government policies, safety regulations, and real-world behavior are likely to create ripples in the overall OBD II dongle aftermarket.--BEGIN PROMO--

Research Scope

The base year for the analysis is 2016 and the forecast period is from 2016 to 2023. Funding is provided in the US Dollar. The study concentrates on key markets such as North America and Europe.

Research Highlights

The study also sheds light on product benchmarking and distribution channel benchmarking. Regional technology trends and growth potential over the next 5

More Information
No Index No
Podcast No
Author Benson Augustine
Industries Automotive
WIP Number MD6F-01-00-00-00
Is Prebook No