Opportunity Analysis of the OBD II Automotive Aftermarket, Forecast to 2023

OBD II Dongles Are Set To Offer Services Such As EcoStart and Remote Immobilisation, Facilitated By Enhanced Authentication

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The global OBD II automotive aftermarket is witnessing rapid growth; original equipment manufacturers (OEMs) are continuously investing in and acquiring dongle suppliers that are relevant to their businesses. Frost & Sullivan segments the ecosystem into dongle suppliers, Internet and connectivity, and service enablers. This study focuses on key sub-segments on the lines of the aftermarket, tier 1s, OEMs, mobile carriers, telecoms, and platform enablers.

Start-ups and OEMs wish to enter this market. OEMs are likely to gain higher proliferation from new vehicles enabled with embedded telematics, but OBD dongle-based solutions are expected to record quicker growth in North America due to the older parc. The adoption of OBD II dongles is likely to grow from 5.5 million in 2016 to 27.8 million in 2023 in North America. Europe is likely to adopt a pro-embedded stand post the 2020 mandate, which will dampen OBD dongle penetration. The adoption of dongles in Europe is likely to grow from 0.9 million in 2016 to 4.1 million in 2023.

OBD II dongle proliferation is heavily dependent on distribution channels and channel enablers such as garages, mechanics, and retailers. Deploying last-mile services for consumers and providing well-rounded services are the key to overall product success. OBD II-based aftermarket solutions depend on retail and auto repair shops for their market penetration. Government policies, safety regulations, and real-world behavior are likely to create ripples in the overall OBD II dongle aftermarket.

Research Scope

The base year for the analysis is 2016 and the forecast period is from 2016 to 2023. Funding is provided in the US Dollar. The study concentrates on key markets such as North America and Europe.

Research Highlights

The study also sheds light on product benchmarking and distribution channel benchmarking. Regional technology trends and growth potential over the next 5 years are some of the highlights covered as part of the benchmarking.

Key Issues Addressed

  • Who are the key market participants?
  • How do companies differentiate themselves from one another?
  • What are the key partnerships and mergers?
  • What are the different future scenarios? How should market participants align themselves?
  • What are the business models for sales and distribution strategies?
  • What is data monetisation and how does it fit into OBD II services?

Key Conclusion

Frost & Sullivan has determined that e-Call 2020 will be a double-edged sword - it will drive as well as restrain the market. It dictates that all cars must have embedded solutions come 2020, which will slowdown market growth. On the other hand, existing cars will require OBD II dongles to be e-Call-compliant.

Table of Contents

Executive SummaryKey Findings Key Regional HighlightsRegional Scenario AnalysisOBD II EcosystemCompany Profile SnapshotKey Product Capabilities in the AftermarketData That Can Be Monetised—Business AvenuesResearch Scope and SegmentationResearch ScopeMarket DefinitionsVehicle SegmentationIntroduction and Market TrendsMarket Pulse—Latest NewsTypes of Connected SolutionsOBD II DefinitionProduct Outlook and LifecycleProduct FunctionalityMarket Avenues for Key ParticipantsOEM Market Avenues—Sales Channel and Selling StrategyAftermarket Avenues—Sales Channel and Selling StrategyServicesDongle-based ServicesEvolution of OBD IIEvolution of OBD II—Future of ServicesService Enablers—Key Open Platform SnapshotMarket ForecastMarket Forecast Methodology—OBD Adoption Forecast: Total OBD Adoption in North AmericaForecast: OBD II Adoption Insight—North American FleetsForecast: Total OBD Adoption in EuropeForecast: OBD II Adoption Insight—European FleetsHardware and Software—Pricing and Channel StrategyOBD II Membership ForecastOBD II EcosystemCompany Profile SnapshotBusiness Model—Pricing and Channel StrategyProduct BenchmarkingAftermarket ProfilesVinli—Company OverviewNauto—Company OverviewMojio—Company OverviewPACE—Company OverviewZubie—Company OverviewTomTom—Company OverviewDash—Company OverviewVoyomotive—Company OverviewOEMs, Tier 1s, and Mobile Carrier SnapshotOEMs—Profile SnapshotTier 1 Profile SnapshotCase Study: Mobile Carrier Snapshot—Verizon HumData MonetisationData MonetisationData That Can Be Monetised Using OBD—Business AvenuesDash Case StudyConsiderationsGrowth Opportunities and Companies to ActionGrowth Opportunity—Establish O2O Service Network and Improve OEM Funding InterestsStrategic Imperatives for Success and Growth ConclusionStrategic RecommendationsThe Last Word—3 Big PredictionsLegal DisclaimerAppendixAcronyms UsedThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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