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Opportunity Analysis of the OBD II Automotive Aftermarket, Forecast to 2023
Opportunity Analysis of the OBD II Automotive Aftermarket, Forecast to 2023
OBD II Dongles Are Set To Offer Services Such As EcoStart and Remote Immobilisation, Facilitated By Enhanced Authentication
13-Dec-2017
North America
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Description
The global OBD II automotive aftermarket is witnessing rapid growth; original equipment manufacturers (OEMs) are continuously investing in and acquiring dongle suppliers that are relevant to their businesses. Frost & Sullivan segments the ecosystem into dongle suppliers, Internet and connectivity, and service enablers. This study focuses on key sub-segments on the lines of the aftermarket, tier 1s, OEMs, mobile carriers, telecoms, and platform enablers.
Start-ups and OEMs wish to enter this market. OEMs are likely to gain higher proliferation from new vehicles enabled with embedded telematics, but OBD dongle-based solutions are expected to record quicker growth in North America due to the older parc. The adoption of OBD II dongles is likely to grow from 5.5 million in 2016 to 27.8 million in 2023 in North America. Europe is likely to adopt a pro-embedded stand post the 2020 mandate, which will dampen OBD dongle penetration. The adoption of dongles in Europe is likely to grow from 0.9 million in 2016 to 4.1 million in 2023.
OBD II dongle proliferation is heavily dependent on distribution channels and channel enablers such as garages, mechanics, and retailers. Deploying last-mile services for consumers and providing well-rounded services are the key to overall product success. OBD II-based aftermarket solutions depend on retail and auto repair shops for their market penetration. Government policies, safety regulations, and real-world behavior are likely to create ripples in the overall OBD II dongle aftermarket.
Research Scope
The base year for the analysis is 2016 and the forecast period is from 2016 to 2023. Funding is provided in the US Dollar. The study concentrates on key markets such as North America and Europe.
Research Highlights
The study also sheds light on product benchmarking and distribution channel benchmarking. Regional technology trends and growth potential over the next 5 years are some of the highlights covered as part of the benchmarking.
Key Issues Addressed
- Who are the key market participants?
- How do companies differentiate themselves from one another?
- What are the key partnerships and mergers?
- What are the different future scenarios? How should market participants align themselves?
- What are the business models for sales and distribution strategies?
- What is data monetisation and how does it fit into OBD II services?
Key Conclusion
Frost & Sullivan has determined that e-Call 2020 will be a double-edged sword - it will drive as well as restrain the market. It dictates that all cars must have embedded solutions come 2020, which will slowdown market growth. On the other hand, existing cars will require OBD II dongles to be e-Call-compliant.
Table of Contents
Key Findings
Key Regional Highlights
Regional Scenario Analysis
OBD II Ecosystem
Company Profile Snapshot
Key Product Capabilities in the Aftermarket
Data That Can Be Monetised—Business Avenues
Research Scope
Market Definitions
Vehicle Segmentation
Market Pulse—Latest News
Types of Connected Solutions
OBD II Definition
Product Outlook and Lifecycle
Product Functionality
Market Avenues for Key Participants
OEM Market Avenues—Sales Channel and Selling Strategy
Aftermarket Avenues—Sales Channel and Selling Strategy
Dongle-based Services
Evolution of OBD II
Evolution of OBD II—Future of Services
Service Enablers—Key Open Platform Snapshot
Market Forecast Methodology—OBD Adoption
Forecast: Total OBD Adoption in North America
Forecast: OBD II Adoption Insight—North American Fleets
Forecast: Total OBD Adoption in Europe
Forecast: OBD II Adoption Insight—European Fleets
Hardware and Software—Pricing and Channel Strategy
OBD II Membership Forecast
Company Profile Snapshot
Business Model—Pricing and Channel Strategy
Product Benchmarking
Vinli—Company Overview
Nauto—Company Overview
Mojio—Company Overview
PACE—Company Overview
Zubie—Company Overview
TomTom—Company Overview
Dash—Company Overview
Voyomotive—Company Overview
OEMs—Profile Snapshot
Tier 1 Profile Snapshot
Case Study: Mobile Carrier Snapshot—Verizon Hum
Data Monetisation
Data That Can Be Monetised Using OBD—Business Avenues
Dash Case Study
Considerations
Growth Opportunity—Establish O2O Service Network and Improve OEM Funding Interests
Strategic Imperatives for Success and Growth
Strategic Recommendations
The Last Word—3 Big Predictions
Legal Disclaimer
Acronyms Used
The Frost & Sullivan Story
Value Proposition: Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
Related Research
Popular Topics
Research Scope
The base year for the analysis is 2016 and the forecast period is from 2016 to 2023. Funding is provided in the US Dollar. The study concentrates on key markets such as North America and Europe.
Research Highlights
The study also sheds light on product benchmarking and distribution channel benchmarking. Regional technology trends and growth potential over the next 5
| No Index | No |
|---|---|
| Podcast | No |
| Author | Benson Augustine |
| Industries | Automotive |
| WIP Number | MD6F-01-00-00-00 |
| Is Prebook | No |