Premium Wiper Blades Offer High Growth in North America, Forecast to 2023

Premium Wiper Blades Offer High Growth in North America, Forecast to 2023

The Obsolescence of Conventional Wiper Blades is Funneling Demand into New Product Lines

RELEASE DATE
21-Nov-2017
REGION
North America
Research Code: K1C2-01-00-00-00
SKU: AU01593-NA-MR_21143
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$4,950.00
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Description

The North American wiper blades aftermarket is experiencing a major shift in demand from conventional to beam and hybrid product types, offering significant growth potential for suppliers that can properly position their products with distributors and consumers.

The total wiper blades aftermarket will rise from approximately $883.5 million in 2016 to an estimated $1.04 billion in 2023; however, growth rates will be significantly higher in the beam and the hybrid segments.

Frost & Sullivan bases its analysis of the North American wiper blades aftermarket on extensive interviews with suppliers and distributors. In addition, primary research is combined with ongoing customer surveys and field research to validate findings and capture key market trends.

Where applicable, the study makes comparisons to Frost & Sullivan’s previous research covering wiper blades to help identify recent trends.

Research Scope:
The research presents the current market size for the 6 product segments, namely:
• Conventional blades
• Beam blades
• Hybrid blades
• Rear blades
• Winter blades
• Specialty blades

Unit shipment and revenue are presented where the product enters one of the tracked distribution channels, which include auto parts retailers, mass merchants, warehouse distributors, dealers, and online sellers. The study also estimates market shares for the top suppliers: Bosch Auto Parts, ITW Global Brands, Trico Products, Federal-Mogul, and Pylon Manufacturing.

It also identifies the major growth opportunities and trends, including private labeling, brand licensing, direct importing, and joint ventures.

The new wiper blades introduced by automakers over the last decade strongly impact the products sold in the aftermarket, which covers all replacements. In addition, wiper blade replacement remains one of the most under-performed vehicle maintenance services, suggesting a large, hidden, and unmet market need.

The base year for the study is 2016, with historical data presented from 2014 to 2016 and forecasts covering the 2017-2023 period. The geographic scope includes the United States and Canada. The vehicle scope includes passenger cars and light trucks.

Key Questions This Study Will Answer:
• What is the market size in units shipped and revenue? By how much will the market grow over the forecast period?
• Which product segments will drive growth and offer new opportunities to suppliers?
• Which distribution channels account for the most sales? How is the changing customer behavior affecting the growth outlook of various distributors?
• How is pricing for wiper blades changing? What are the factors that influence pricing?
• Which suppliers are poised for market share growth over the short term?

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
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Table of Contents

Key Findings

Executive Summary—Market Engineering Measurements

Total Market Unit Shipment and Revenue Forecast

Research Scope

Product Segmentation

Product Definitions

Market Definitions

Vehicle Segmentation

Total Wiper Blades Aftermarket—Unit Shipment and Revenue Forecast

Percent of Revenue by Product Type

Pricing Analysis

Percent of Revenue by Distribution Channel

Competitive Analysis—Market Share

Growth Opportunity 1—Private Labeling

Growth Opportunity 2—Brand Licensing

Growth Opportunity 3—Direct Importing

Growth Opportunity 4—Focus on Premium Products

Growth Opportunity 5—Joint Ventures

Strategic Imperatives for Automotive Aftermarket Wiper Blade Suppliers

Conventional Blades—Unit Shipment and Revenue Forecast

Pricing Analysis

Percent of Revenue by Distribution Channel

Competitive Analysis—Market Share

The Last Word

Legal Disclaimer

Abbreviations and Acronyms Used

List of Figures
  • 1. Passenger Vehicles in Operation, North America, 2013–2023
  • 2. Total Wiper Blades Aftermarket: Definitions, North America, 2016
  • 3. Total Wiper Blades Aftermarket: Vehicle Segmentation, North America, 2016
List of Charts
  • 1. Total Wiper Blades Aftermarket: Market Engineering Measurements, North America, 2016
  • 2. Total Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023
  • 3. Total Wiper Blades Aftermarket: Product Segmentation, North America, 2016
  • 4. Total Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023
  • 5. Total Wiper Blades Aftermarket: Percent of Revenue by Product Type, North America, 2013–2023
  • 6. Total Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023
  • 7. Total Wiper Blades Aftermarket: Percent of Revenue by Distribution Channel, North America, 2016
  • 8. Total Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016
  • 9. Conventional Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023
  • 10. Conventional Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023
  • 11. Conventional Wiper Blades Aftermarket: Percent of Revenue by Distribution Channel, North America, 2016
  • 12. Conventional Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016
  • 13. Beam Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023
  • 14. Beam Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023
  • 15. Beam Wiper Blades Aftermarket: Percent of Revenue by Distribution Channel, North America, 2016
  • 16. Beam Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016
  • 17. Hybrid Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023
  • 18. Hybrid Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023
  • 19. Hybrid Wiper Blades Aftermarket: Percent of Revenue by Distribution Channel, North America, 2016
  • 20. Hybrid Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016
  • 21. Rear Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023
  • 22. Rear Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023
  • 23. Rear Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016
  • 24. Winter Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023
  • 25. Winter Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023
  • 26. Winter Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016
  • 27. Specialty Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023
  • 28. Specialty Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023
  • 29. Specialty Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016
Related Research
The North American wiper blades aftermarket is experiencing a major shift in demand from conventional to beam and hybrid product types, offering significant growth potential for suppliers that can properly position their products with distributors and consumers. The total wiper blades aftermarket will rise from approximately $883.5 million in 2016 to an estimated $1.04 billion in 2023; however, growth rates will be significantly higher in the beam and the hybrid segments. Frost & Sullivan bases its analysis of the North American wiper blades aftermarket on extensive interviews with suppliers and distributors. In addition, primary research is combined with ongoing customer surveys and field research to validate findings and capture key market trends. Where applicable, the study makes comparisons to Frost & Sullivan’s previous research covering wiper blades to help identify recent trends. Research Scope: The research presents the current market size for the 6 product segments, namely: • Conventional blades • Beam blades • Hybrid blades • Rear blades • Winter blades • Specialty blades Unit shipment and revenue are presented where the product enters one of the tracked distribution channels, which include auto parts retailers, mass merchants, warehouse distributors, dealers, and online sellers. The study also estimates market shares for the top suppliers: Bosch Auto Parts, ITW Global Brands, Trico Products, Federal-Mogul, and Pylon Manufacturing. It also identifies the major growth opportunities and trends, including private labeling, brand licensing, direct importing, and joint ventures. The new wiper blades introduced by automakers over the last decade strongly impact the products sold in the aftermarket, which covers all replacements. In addition, wiper blade replacement remains one of the most under-performed vehicle maintenance services, suggesting a large, hidden, and unmet market need. The base year for the study is 2016, with historical data presented from 2014 to 2016 and forecasts covering the 2017-2023 period. The geographic scope includes the United States and Canada. The vehicle scope includes passenger cars and light trucks. Key Questions This Study Will Answer: • What is the market size in units shipped and revenue By how much will the market grow over the forecast period • Which product segments will drive growth and offer new opportunities to suppliers • Which distribution channels account for the most sales How is the changing customer behavior affecting the growth outlook of various distributors • How is pricing for wiper blades changing What are the factors that influence pricing • Which suppliers are poised for market share growth over the short term
More Information
No Index No
Podcast No
Table of Contents | Executive Summary~ || Key Findings~ || Executive Summary—Market Engineering Measurements~ || Total Market Unit Shipment and Revenue Forecast~ | Research Scope~ || Research Scope~ | Definitions and Segmentation~ || Product Segmentation~ || Product Definitions~ || Market Definitions~ || Vehicle Segmentation~ | Forecasts and Trends—Total Wiper Blades Aftermarket~ || Total Wiper Blades Aftermarket—Unit Shipment and Revenue Forecast~ || Percent of Revenue by Product Type~ || Pricing Analysis~ || Percent of Revenue by Distribution Channel~ || Competitive Analysis—Market Share~ | Growth Opportunities and Companies to Action~ || Growth Opportunity 1—Private Labeling~ || Growth Opportunity 2—Brand Licensing~ || Growth Opportunity 3—Direct Importing~ || Growth Opportunity 4—Focus on Premium Products~ || Growth Opportunity 5—Joint Ventures~ || Strategic Imperatives for Automotive Aftermarket Wiper Blade Suppliers~ | Conventional Wiper Blades Aftermarket~ || Conventional Blades—Unit Shipment and Revenue Forecast~ || Pricing Analysis~ || Percent of Revenue by Distribution Channel~ || Competitive Analysis—Market Share~ | Beam Wiper Blades Aftermarket~ | Hybrid Wiper Blades Aftermarket~ | Rear Wiper Blades Aftermarket~ | Winter Wiper Blades Aftermarket~ | Specialty Wiper Blades Aftermarket~ | The Last Word~ || The Last Word~ || Legal Disclaimer~ | Appendix~ || Abbreviations and Acronyms Used~ | The Frost & Sullivan Story~
List of Charts and Figures 1. Passenger Vehicles in Operation, North America, 2013–2023 ~ 2. Total Wiper Blades Aftermarket: Definitions, North America, 2016~ 3. Total Wiper Blades Aftermarket: Vehicle Segmentation, North America, 2016~| 1. Total Wiper Blades Aftermarket: Market Engineering Measurements, North America, 2016~ 2. Total Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023~ 3. Total Wiper Blades Aftermarket: Product Segmentation, North America, 2016~ 4. Total Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023~ 5. Total Wiper Blades Aftermarket: Percent of Revenue by Product Type, North America, 2013–2023~ 6. Total Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023~ 7. Total Wiper Blades Aftermarket: Percent of Revenue by Distribution Channel, North America, 2016~ 8. Total Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016~ 9. Conventional Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023~ 10. Conventional Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023~ 11. Conventional Wiper Blades Aftermarket: Percent of Revenue by Distribution Channel, North America, 2016~ 12. Conventional Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016~ 13. Beam Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023~ 14. Beam Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023~ 15. Beam Wiper Blades Aftermarket: Percent of Revenue by Distribution Channel, North America, 2016~ 16. Beam Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016~ 17. Hybrid Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023~ 18. Hybrid Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023~ 19. Hybrid Wiper Blades Aftermarket: Percent of Revenue by Distribution Channel, North America, 2016~ 20. Hybrid Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016~ 21. Rear Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023~ 22. Rear Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023~ 23. Rear Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016~ 24. Winter Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023~ 25. Winter Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023~ 26. Winter Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016~ 27. Specialty Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023~ 28. Specialty Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023~ 29. Specialty Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016~ 30.
Author Jaydev Hari
Industries Automotive
WIP Number K1C2-01-00-00-00
Keyword 1 Wiper Blades
Keyword 2 Premium Wiper Blades
Is Prebook No
GPS Codes 9800-A6,9801-A6