Premium Wiper Blades Offer High Growth in North America, Forecast to 2023

The Obsolescence of Conventional Wiper Blades is Funneling Demand into New Product Lines

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The North American wiper blades aftermarket is experiencing a major shift in demand from conventional to beam and hybrid product types, offering significant growth potential for suppliers that can properly position their products with distributors and consumers.

The total wiper blades aftermarket will rise from approximately $883.5 million in 2016 to an estimated $1.04 billion in 2023; however, growth rates will be significantly higher in the beam and the hybrid segments.

Frost & Sullivan bases its analysis of the North American wiper blades aftermarket on extensive interviews with suppliers and distributors. In addition, primary research is combined with ongoing customer surveys and field research to validate findings and capture key market trends.

Where applicable, the study makes comparisons to Frost & Sullivan’s previous research covering wiper blades to help identify recent trends.

Research Scope:
The research presents the current market size for the 6 product segments, namely:
• Conventional blades
• Beam blades
• Hybrid blades
• Rear blades
• Winter blades
• Specialty blades

Unit shipment and revenue are presented where the product enters one of the tracked distribution channels, which include auto parts retailers, mass merchants, warehouse distributors, dealers, and online sellers. The study also estimates market shares for the top suppliers: Bosch Auto Parts, ITW Global Brands, Trico Products, Federal-Mogul, and Pylon Manufacturing.

It also identifies the major growth opportunities and trends, including private labeling, brand licensing, direct importing, and joint ventures.

The new wiper blades introduced by automakers over the last decade strongly impact the products sold in the aftermarket, which covers all replacements. In addition, wiper blade replacement remains one of the most under-performed vehicle maintenance services, suggesting a large, hidden, and unmet market need.

The base year for the study is 2016, with historical data presented from 2014 to 2016 and forecasts covering the 2017-2023 period. The geographic scope includes the United States and Canada. The vehicle scope includes passenger cars and light trucks.

Key Questions This Study Will Answer:
• What is the market size in units shipped and revenue? By how much will the market grow over the forecast period?
• Which product segments will drive growth and offer new opportunities to suppliers?
• Which distribution channels account for the most sales? How is the changing customer behavior affecting the growth outlook of various distributors?
• How is pricing for wiper blades changing? What are the factors that influence pricing?
• Which suppliers are poised for market share growth over the short term?

Table of Contents

1. Executive Summary
Key Findings
Executive Summary—Market Engineering Measurements
Total Market Unit Shipment and Revenue Forecast
2. Research Scope
Research Scope
3. Definitions and Segmentation
Product Segmentation
Product Definitions
Market Definitions
Vehicle Segmentation
4. Forecasts and Trends—Total Wiper Blades Aftermarket
Total Wiper Blades Aftermarket—Unit Shipment and Revenue Forecast
Percent of Revenue by Product Type
Pricing Analysis
Percent of Revenue by Distribution Channel
Competitive Analysis—Market Share
5. Growth Opportunities and Companies to Action
Growth Opportunity 1—Private Labeling
Growth Opportunity 2—Brand Licensing
Growth Opportunity 3—Direct Importing
Growth Opportunity 4—Focus on Premium Products
Growth Opportunity 5—Joint Ventures
Strategic Imperatives for Automotive Aftermarket Wiper Blade Suppliers
6. Conventional Wiper Blades Aftermarket
Conventional Blades—Unit Shipment and Revenue Forecast
Pricing Analysis
Percent of Revenue by Distribution Channel
Competitive Analysis—Market Share
7. Beam Wiper Blades Aftermarket
8. Hybrid Wiper Blades Aftermarket
9. Rear Wiper Blades Aftermarket
10. Winter Wiper Blades Aftermarket
11. Specialty Wiper Blades Aftermarket
12. The Last Word
The Last Word
Legal Disclaimer
13. Appendix
Abbreviations and Acronyms Used
14. The Frost & Sullivan Story

Infographic



List of Figures & Charts

1. Passenger Vehicles in Operation, North America, 2013–2023
2. Total Wiper Blades Aftermarket: Definitions, North America, 2016
3. Total Wiper Blades Aftermarket: Vehicle Segmentation, North America, 2016


1. Total Wiper Blades Aftermarket: Market Engineering Measurements, North America, 2016
2. Total Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023
3. Total Wiper Blades Aftermarket: Product Segmentation, North America, 2016
4. Total Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023
5. Total Wiper Blades Aftermarket: Percent of Revenue by Product Type, North America, 2013–2023
6. Total Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023
7. Total Wiper Blades Aftermarket: Percent of Revenue by Distribution Channel, North America, 2016
8. Total Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016
9. Conventional Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023
10. Conventional Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023
11. Conventional Wiper Blades Aftermarket: Percent of Revenue by Distribution Channel, North America, 2016
12. Conventional Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016
13. Beam Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023
14. Beam Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023
15. Beam Wiper Blades Aftermarket: Percent of Revenue by Distribution Channel, North America, 2016
16. Beam Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016
17. Hybrid Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023
18. Hybrid Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023
19. Hybrid Wiper Blades Aftermarket: Percent of Revenue by Distribution Channel, North America, 2016
20. Hybrid Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016
21. Rear Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023
22. Rear Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023
23. Rear Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016
24. Winter Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023
25. Winter Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023
26. Winter Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016
27. Specialty Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2013–2023
28. Specialty Wiper Blades Aftermarket: Pricing Analysis, North America, 2013–2023
29. Specialty Wiper Blades Aftermarket: Percent of Revenue by Supplier, North America, 2016
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