Purpose-Built Analytics Adds Relevancy and Insight as Customer Satisfaction Tools for the Digital Economy

 

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This week’s SPIE explains how customer data analysis—understanding the continuous generation of network usage data from customer interaction with apps and content—is used by CSPs globally for improving their internal processes. The report explains how data analysis suppliers such as Guavus address a growing wave of strategic CSP business needs tied to the operations, planning, and marketing functions. The report also shows why usage data is essential for today’s digital economy, as well as support of tomorrow’s Internet-everywhere society.

Table of Contents

Purpose-Built Analytics Adds Relevancy and Insight as Customer Satisfaction Tools for the Digital EconomySPIE 2015 #41 - October 23/2015IntroductionThere's an App for That and Lots of Data to Go with ItThe Expanding Role of "Purpose-Built" Analytics for CommunicationsIt's About Solution Focus and Business NeedA Different Kind of Data Analytics SupplierGuavus Customer Examples and Successes to DateStratecast - The Last WordAbout StratecastAbout Frost & Sullivan




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