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The Sri Lankan mobile market has experienced a strong growth over the last five years, and is primarily dominated by the two leading service providers. The country’s subscriber base grew at a CAGR of 7.4% from 2011 to 2016, and improved the country’s mobile penetration from 90.4% in 2011 to 123.9% in 2016. Amid the intense competition, mobile services business is expected to observe a net-addition of almost 4.7 million subscribers during the forecast period, and mobile penetration is expected to reach 139.7% by 2021. The Sri Lankan mobile market is primarily a prepaid market, with almost 90% of the mobile subscribers on the prepaid plans, and these prepaid subscribers contribute to almost 70% of the total service revenue. In terms of services, voice services continue to be the dominant segment; however, mobile data services demonstrated robust revenue growth supported by fast adoption of smartphone and strong uptake of data based digital services.The Sri Lankan Mobile services tracker provides an overview of the country's mobile services market, and offers detailed historical & forecast data for the period 2011-2021. The study measures the market performance across all important performance metrics such as mobile subscribers, country’s mobile penetration, subscriber market share, segmental break-up, service revenue, ARPU by type of service, and so on. Key mobile service providers tracked as part of the report are – Airtel Lanka, Dialog Axiata, Etisalat Lanka, Hutch Lanka, and SLT-Mobitel.
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