Strategic Analysis of Automotive Digital Assistant Market, Forecast to 2025
Strategic Analysis of Automotive Digital Assistant Market, Forecast to 2025
Despite Fierce Competition, Digital Assistants will Coexist And Become Complementary, Providing Access to Each Other's Growing Strengths and Services
29-Nov-2019
Global
Description
The study provides an overview of the upcoming technologies, features, services and trends pertaining to digital assistants in the automotive industry. Digital assistants have evolved from their infotainment use cases to vehicle and driver safety use cases. Original equipment manufacturers (OEMs) and Tier I suppliers are significantly investing in the inclusion of artificial intelligence (AI) and machine learning technologies in enhancing digital assistant functions and capabilities. The analysis of automakers with respect to digital assistants demonstrates the standards that different brands are setting with respect to technologies.
Partnerships and collaborations are vital to OEMs, as they lack the necessary in-house digital capabilities. Pure-play voice suppliers will intensify market competition through OEM partnerships and continuous product innovation. Companies such as Daimler and BMW are proactively identifying ways to ensure a comprehensive digital assistant in their next-generation connected vehicles through partnerships with technology suppliers. OEM’s approach towards digital assistants is primarily focused on adopting hybrid solutions. With increasing vehicle connectivity and 5G technology, digital assistants will reside embedded in the car with maximum processing over the cloud. The research also identifies the growth potential of emerging applications of digital assistants, including voice biometrics, in-vehicle voice payments and digital assistant integration with in-vehicle sensors.
The study includes concepts, case studies and companies that have been in the spotlight recently and are going to play a major role in shaping up the industry in the coming years. It also provides an overview of the level of OEM involvement in the digital assistant space and the profiles key technology enablers. Observations from interviews with automakers, digital assistant suppliers, Tier I suppliers, and technology providers have been provided, and the trends pertaining to digital assistants, connected services, and smartphone interfacing solutions are discussed.
The study offers growth opportunities, strategic imperatives and key takeaways for a wider audience. Topics, such as digital assistant evolution, emotional intelligence AI and in-car voice biometrics discuss the opportunities for OEMs and potential start-ups that are seeking to understand business models to venture into such domains.
Key Issues Addressed
- What are the growth opportunities for OEMs and Tier I suppliers in the automotive digital assistant space?
- How does the competitive landscape look like? What are the different strategies adopted by OEMs, Tier I suppliers, and security start-ups?
- What future trends are likely to be seen in the automotive digital assistant market?
- What are the various business models adopted by vehicle voice suppliers and which one will garner value in both the current and the future ecosystems?
- Which type of automotive digital assistant sees higher adoption in the global market?
- What are the current trends in the automotive digital assistant market?
- What are the approaches automakers are adopting to include digital assistants in the vehicle?
Table of Contents
Key Findings
Digital Assistant Evolution
Hybrid Platforms—Emerging Winner
OEM Digital Assistant Partnerships
Digital Assistant—Select OEM Proprietary Solution Analysis
Current and Future Outlook
Research Scope
Research Background
Research Aims and Objectives
Key Questions this Study will Answer
Research Methodology
Digital Assistants—An Overview
Automotive Digital Assistant Market Insights
Audio Vendors Focus on Advancing Noise Cancellation Tech
Digital Assistant Evolution in the Automotive Environment
Role of AI in Automotive Digital Assistants
Emotional Intelligence AI Integration in Digital Assistants
In-car AI Assistants to Assimilate with User’s Digital Lifestyle
In-Car Voice Biometrics
Monetizing Voice Search
Application Roadmap for Digital Assistants
Voice Recognition Integral Part of HMI
Forecast Assumptions and Analysis
Embedded Digital Assistant Market Penetration
Brought-in Digital Assistant Market Penetration, 2018 and 2025
Global Automotive Digital Assistant Market Penetration Forecast
Digital Assistants—Regional Highlights
Automotive Digital Assistant Market—Future Outlook
Digital Assistant Use Cases
Teslabot v2.0
BMW Intelligent Personal Assistant (IPA)
MBUX Voice Assistant—Hey Mercedes
Ford SYNC with Amazon Alexa
Digital Assistant through Customer Reviews
Industry Players Developments
Nuance—Dragon Drive
IBM—IBM Watson AI Assistant
SoundHound—Houndify
Digital Assistants in China
Emotion-Aware Vehicle Assistants (EVA)
Amazon Alexa in Automotive Environment
Amazon Alexa is Going Deeper in Vehicles
Innovative Microsoft Solutions Digital Assistants, AI and Azure IOT
Google's Growing Presence in the Automotive World
Automotive Digital Assistant Ecosystem Companies
Growth Opportunity—Partnerships, Business Models & Acquisitions
Automotive Digital Assistants—Strategic Imperatives
OEM Recommendations
Conclusions
Legal Disclaimer
Acronyms
Market Engineering Methodology
List of Exhibits
List of Exhibits (continued)
Popular Topics
Key Issues Addressed
- What are the growth opportunities for OEMs and Tier I suppliers in the automotive digital assistant space?
- How does the competitive landscape look like? What are the different strategies adopted by OEMs, Tier I suppliers, and security start-ups?
- What future trends are likely to be seen in the automotive digital assistant market?
- What are the various business models adopted by vehicle voice suppliers and which one will garner value in both the current and the future ecosystems?
- Which type of automotive digital assistant sees higher adoption in the global market?
- What are the current trends in the automotive digital assistant market?
- What are the approaches automakers are adopting to include digital assistants in the vehicle?
No Index | No |
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Podcast | No |
Author | Anubhav Grover |
Industries | Automotive |
WIP Number | K329-01-00-00-00 |
Is Prebook | No |
GPS Codes | 9800-A6,9AF7-A6,9A70-A6,9AF6-A6 |