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The study provides an overview of the upcoming technologies, features, services and trends pertaining to digital assistants in the automotive industry. Digital assistants have evolved from their infotainment use cases to vehicle and driver safety use cases. Original equipment manufacturers (OEMs) and Tier I suppliers are significantly investing in the inclusion of artificial intelligence (AI) and machine learning technologies in enhancing digital assistant functions and capabilities. The analysis of automakers with respect to digital assistants demonstrates the standards that different brands are setting with respect to technologies.Partnerships and collaborations are vital to OEMs, as they lack the necessary in-house digital capabilities. Pure-play voice suppliers will intensify market competition through OEM partnerships and continuous product innovation. Companies such as Daimler and BMW are proactively identifying ways to ensure a comprehensive digital assistant in their next-generation connected vehicles through partnerships with technology suppliers. OEM’s approach towards digital assistants is primarily focused on adopting hybrid solutions. With increasing vehicle connectivity and 5G technology, digital assistants will reside embedded in the car with maximum processing over the cloud. The research also identifies the growth potential of emerging applications of digital assistants, including voice biometrics, in-vehicle voice payments and digital assistant integration with in-vehicle sensors.The study includes concepts, case studies and companies that have been in the spotlight recently and are going to play a major role in shaping up the industry in the coming years. It also provides an overview of the level of OEM involvement in the digital assistant space and the profiles key technology enablers. Observations from interviews with automakers, digital assistant suppliers, Tier I suppliers, and technology providers have been provided, and the trends pertaining to digital assistants, connected services, and smartphone interfacing solutions are discussed.The study offers growth opportunities, strategic imperatives and key takeaways for a wider audience. Topics, such as digital assistant evolution, emotional intelligence AI and in-car voice biometrics discuss the opportunities for OEMs and potential start-ups that are seeking to understand business models to venture into such domains.
Key Issues Addressed
Tier-I Suppliers Assessment in the Global Connected Cars Market, 2019–2025
Global Connected Car Market Outlook, 2020
Voice of Customer Analysis on Connected Car Services in the United States, 2018
In-Car Marketplace—Use Cases and Transactions
Automotive In-Vehicle Payment Market, Forecast to 2030
Innovations in Extended Range Electric Vehicles, Automotive Graphene Applications, De-icing Coatings, Ceramic Thermal Barrier Materials, Connected Cars, Haptics, Autonomous Cars, and ADAS
Advancements in Over-the-air Updating, Lane Changing Algorithms, Microwave-generating Silver Nanowires, OLED Lighting, Interference-free Radar, and Internet-connected Cars
Automotive Innovations in Connected Cars, Telematics, Self-healing Protective Coatings, Reinforcements, Wireless Charging, Lithium-ion Batteries, and Pressure Sensors
Advancements in Unmanned Marine Vessels, Autonomous Vehicles, ADAS, and Connected Cars
Advancements in Automotive Safety, Object and Environmental Detection, Fuel Cells, Emergency Braking, Connected Cars, and Cyber Security
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