Strategic Analysis of Women as Customers in the Global Car Industry

Strategic Analysis of Women as Customers in the Global Car Industry

Companies Tailor Models for the Largest, Most Influential Future Buyer

RELEASE DATE
30-Oct-2014
REGION
Global
Research Code: MA80-01-00-00-00
SKU: AU01155-GL-MR_17367

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SKU
AU01155-GL-MR_17367

$3,950.00

$2,962.50 save 25 %

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Description

Women are dominating the car-buying process, which is evidenced by an increase in licence holding. In the United States, female drivers now outnumber male drivers. Europe will soon follow. This study addresses the implications for the automotive industry caused by increasing growth of the female car customer. Topics include a visionary overview and strategic analysis of women as car customers; key statistics on women driving and buying cars; insight into future technology trends and female preferences; new business models to win the female customer; and the inherent potential market and business opportunities created by the rising power of the female consumer across the value chain. The study period is 2010–2025 with a base year of 2014.

Table of Contents

Key Findings

Female Influence Disrupting the Vehicle Value Chain

Passenger Car Licences by Gender: Country Summary

OEM Models Aimed at Women and Predicted Strategy

Eight Key Design Trends Female Consumers will Push

OEMs Evolving Small City Models: Citroen and BMW

Case Study: Porsche Macan Engineered ‘for Her’

Case Study: Nissan’s ‘Lady First’ Dealerships

OEMs Targeting Females with New Business Models

Key Participants in the Purchase Journey

Automotive Industry: Diversity Statistics Summary

Analysis of Women as Car Customers: Key Conclusions

The Last Word—3 Big Predictions

Research Scope

Research Aims and Objectives

Key Questions this Study will Answer

Research Background

Research Methodology

Vehicle Segment Definitions

Trends Driving Female Empowerment

Travel Patterns of Men and Women: Trip Chaining

Passenger Car Licences by Gender: Country Summary

Global Passenger Car Licences by Gender: US

Global Passenger Car Licences by Gender: UK

Global Passenger Car Licences by Gender: China

Chinese Women in Passenger Vehicle Market

Chinese Women in Passenger Vehicle Market (continued)

Global Passenger Car Licences by Gender: Italy

Italy—Car Ownership and Timeline

Global Passenger Car Licences by Gender: Spain

Global Passenger Car Licences by Gender: Germany

Global Passenger Car Licences by Gender: Japan

Global Passenger Car Licences by Gender: Canada

Global Passenger Car Licences by Gender: Brazil

OEM Models Aimed at Women and Predicted Strategy

What Women Buy

OEMs Evolving Small City Models: Citroen and BMW

Case Study: Fiat 500 a Car for the ‘Emotional Soul’

Case Study: Next Gen Renault Twingo

Case Study: Porsche Macan Engineered ‘for Her’

Case Study: Mercedes S Class—Cabin Designed for ‘Energizing Comfort’

Cars for Women: From Pink to Personalised

Features and Benefits: What Women Do Not Want

Eight Key Design Trends Female Consumers will Push

How Women View Safety and Wellness Features

What Do Women Want?

OEMs are Optimising the Marketing Mix for Women

Case Study BMW: From ‘Performance’ to ‘Joy’

Case Study: Nissan’s ‘Lady First’ Dealerships

OEMs Using Social Media to Market to Women

Women Dominate Social Media

Women and Luxury Brands

Case Study: Selling a BMWi, the Gender Differences

OEMs Targeting Females with New Business Models

Key Participants in the Purchase Journey

Case Study: ‘drive like a girl’ PHYD Insurance (UK)

Zero Ownership: Leasing to Women

Automotive Industry: Diversity Statistics Summary

Female Leadership in the Automotive

Jaguar Land Rover UK: Placing Future Success on Female Engineers

Case Study: Renault-Nissan Alliance in Brazil

Customer Research Analysis Introduction

Gender Comparison

Luxury Car Brands Comparison by Gender

Key Criteria for the Next Purchase—Female

Key Criteria for the Next Purchase—Gap Analysis

Generation Y General Attitudes

Generation Y Attitudes toward Personalization

Key Conclusions from Customer Research Analysis

The Diversity of the Female Consumer

Buyer Profile: The Status Seeker

Buyer Profile: Cash Rich and Time Poor

Buyer Profile: Practical

Buyer Profile: Luxury

Buyer Profile: Seasoned Consumer

Summary Table: Importance Factors

Key Findings

Female Influence Disrupting the Vehicle Value Chain

Legal Disclaimer

Impact of Female Empowerment on the Car Industry

Women as Car Purchasers

Diversity Change to Push Global Growth

The Female Millennial

Abbreviations and Acronyms Used

Market Engineering Methodology

Related Research
Women are dominating the car-buying process, which is evidenced by an increase in licence holding. In the United States, female drivers now outnumber male drivers. Europe will soon follow. This study addresses the implications for the automotive industry caused by increasing growth of the female car customer. Topics include a visionary overview and strategic analysis of women as car customers; key statistics on women driving and buying cars; insight into future technology trends and female preferences; new business models to win the female customer; and the inherent potential market and business opportunities created by the rising power of the female consumer across the value chain. The study period is 2010–2025 with a base year of 2014.
More Information
No Index No
Podcast No
Author Olivia Price-Walker
Industries Automotive
WIP Number MA80-01-00-00-00
Is Prebook No