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Strategic Analysis of Women as Customers in the Global Car Industry
Companies Tailor Models for the Largest, Most Influential Future Buyer
30-Oct-2014
Global
Market Research
MA80-01-00-00-00
AU01155-GL-MR_17367
Women are dominating the car-buying process, which is evidenced by an increase in licence holding. In the United States, female drivers now outnumber male drivers. Europe will soon follow. This study addresses the implications for the automotive industry caused by increasing growth of the female car customer. Topics include a visionary overview and strategic analysis of women as car customers; key statistics on women driving and buying cars; insight into future technology trends and female preferences; new business models to win the female customer; and the inherent potential market and business opportunities created by the rising power of the female consumer across the value chain. The study period is 2010–2025 with a base year of 2014.
Key Findings
Female Influence Disrupting the Vehicle Value Chain
Passenger Car Licences by Gender: Country Summary
OEM Models Aimed at Women and Predicted Strategy
Eight Key Design Trends Female Consumers will Push
OEMs Evolving Small City Models: Citroen and BMW
Case Study: Porsche Macan Engineered ‘for Her’
Case Study: Nissan’s ‘Lady First’ Dealerships
OEMs Targeting Females with New Business Models
Key Participants in the Purchase Journey
Automotive Industry: Diversity Statistics Summary
Analysis of Women as Car Customers: Key Conclusions
The Last Word—3 Big Predictions
Research Scope
Research Aims and Objectives
Key Questions this Study will Answer
Research Background
Research Methodology
Vehicle Segment Definitions
Trends Driving Female Empowerment
Travel Patterns of Men and Women: Trip Chaining
Passenger Car Licences by Gender: Country Summary
Global Passenger Car Licences by Gender: US
Global Passenger Car Licences by Gender: UK
Global Passenger Car Licences by Gender: China
Chinese Women in Passenger Vehicle Market
Chinese Women in Passenger Vehicle Market (continued)
Global Passenger Car Licences by Gender: Italy
Italy—Car Ownership and Timeline
Global Passenger Car Licences by Gender: Spain
Global Passenger Car Licences by Gender: Germany
Global Passenger Car Licences by Gender: Japan
Global Passenger Car Licences by Gender: Canada
Global Passenger Car Licences by Gender: Brazil
OEM Models Aimed at Women and Predicted Strategy
What Women Buy
OEMs Evolving Small City Models: Citroen and BMW
Case Study: Fiat 500 a Car for the ‘Emotional Soul’
Case Study: Next Gen Renault Twingo
Case Study: Porsche Macan Engineered ‘for Her’
Case Study: Mercedes S Class—Cabin Designed for ‘Energizing Comfort’
Cars for Women: From Pink to Personalised
Features and Benefits: What Women Do Not Want
Eight Key Design Trends Female Consumers will Push
How Women View Safety and Wellness Features
What Do Women Want?
OEMs are Optimising the Marketing Mix for Women
Case Study BMW: From ‘Performance’ to ‘Joy’
Case Study: Nissan’s ‘Lady First’ Dealerships
OEMs Using Social Media to Market to Women
Women Dominate Social Media
Women and Luxury Brands
Case Study: Selling a BMWi, the Gender Differences
OEMs Targeting Females with New Business Models
Key Participants in the Purchase Journey
Case Study: ‘drive like a girl’ PHYD Insurance (UK)
Zero Ownership: Leasing to Women
Automotive Industry: Diversity Statistics Summary
Female Leadership in the Automotive
Jaguar Land Rover UK: Placing Future Success on Female Engineers
Case Study: Renault-Nissan Alliance in Brazil
Customer Research Analysis Introduction
Gender Comparison
Luxury Car Brands Comparison by Gender
Key Criteria for the Next Purchase—Female
Key Criteria for the Next Purchase—Gap Analysis
Generation Y General Attitudes
Generation Y Attitudes toward Personalization
Key Conclusions from Customer Research Analysis
The Diversity of the Female Consumer
Buyer Profile: The Status Seeker
Buyer Profile: Cash Rich and Time Poor
Buyer Profile: Practical
Buyer Profile: Luxury
Buyer Profile: Seasoned Consumer
Summary Table: Importance Factors
Key Findings
Female Influence Disrupting the Vehicle Value Chain
Legal Disclaimer
Impact of Female Empowerment on the Car Industry
Women as Car Purchasers
Diversity Change to Push Global Growth
The Female Millennial
Abbreviations and Acronyms Used
Market Engineering Methodology
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