Strategic Profile of Tembici

Strategic Profile of Tembici

Today’s Single Major Player in the Latin American Bikesharing Market

RELEASE DATE
30-Aug-2022
REGION
Latin America
Deliverable Type
Market Research
Research Code: PD3B-01-00-00-00
SKU: AU02393-LA-MT_26859
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Description

Latin America welcomed its first bikesharing systems in the early 2010s. Ever since, the regional fleet has grown to more than 45,000 units. City governments have played a big part in developing this industry, with many public system initiatives under their management.

Tembici was an early entrant in Brazil during the industry’s formative years, and over the course of a decade, it has become the market leader. Operating an active fleet of more than 18,000 pedal and electric bikes, Tembici is at the forefront of bikesharing expansion in Latin America, with a consolidated presence in more than 10 cities across the region.

This study provides a strategic overview of the company's business model, value proposition, and partner ecosystem to understand which factors, both internal and external, are driving its success and growth. In addition, this research service explores challenges that Tembici is likely to face in the immediate future and during the long term, as well as opportunities for key stakeholders along the value chain.

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on Tembici

Growth Opportunities Fuel the Growth Pipeline Engine™

Key Findings

Tembici’s Growth

Tembici’s Future Business Model—Micromobility for All

SWOT Analysis

Research Scope

Research Aims and Objectives

Key Questions This Study Will Answer

Research Background

Research Methodology

LATAM Bikesharing Landscape

Introduction to Tembici

Introduction to Tembici (continued)

Regional Presence

Regional Strategy

Tembici’s Business Model

Tembici’s Business Model (continued)

Tembici’s Business Plan

Short-term Goals versus Long-term Vision

Bikesharing Business—Competitive Scenario

Entering a New City—Process and Sustainability

Tembici—Key Performance Indicators

SWOT Analysis

Growth Drivers

Growth Restraints

Funding of Tembici—Timeline

Tembici’s Growth

Key Success Factors—Environmental Factors

Key Success Factors—Impact of Mega Trends

Acquisitions

Partnerships

Partnerships (continued)

iFood Pedal—Partnership with iFood

Partnership Opportunities—Customer Base

Partnership Opportunities—Sustainability

Partnership Opportunities—Innovation and Technology

Partnership Opportunities—Big Data

Tembici’s Future Business Model—Micromobility for All

Growth Opportunity 1: Data Solutions

Growth Opportunity 1: Data Solutions (continued)

Growth Opportunity 2: Business Diversification through Micromobility

Growth Opportunity 2: Business Diversification through Micromobility (continued)

Growth Opportunity 3: Focus on Tourism

Growth Opportunity 3: Focus on Tourism (continued)

Key Conclusions and Future Outlook

The Last Word—3 Big Predictions

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

Latin America welcomed its first bikesharing systems in the early 2010s. Ever since, the regional fleet has grown to more than 45,000 units. City governments have played a big part in developing this industry, with many public system initiatives under their management. Tembici was an early entrant in Brazil during the industry’s formative years, and over the course of a decade, it has become the market leader. Operating an active fleet of more than 18,000 pedal and electric bikes, Tembici is at the forefront of bikesharing expansion in Latin America, with a consolidated presence in more than 10 cities across the region. This study provides a strategic overview of the company's business model, value proposition, and partner ecosystem to understand which factors, both internal and external, are driving its success and growth. In addition, this research service explores challenges that Tembici is likely to face in the immediate future and during the long term, as well as opportunities for key stakeholders along the value chain.
More Information
Deliverable Type Market Research
Author Sofia Pileggi
Industries Automotive
No Index No
Is Prebook No
Keyword 1 Tembici
Keyword 2 Latin American Bikesharing Market
Keyword 3 bikesharing system
Podcast No
WIP Number PD3B-01-00-00-00