Frost & Sullivan’s Nutrition & Wellness program area tracks the ingredients and related technologies associated with agriculture, personal health, and well-being. These ingredients include agrochemicals, food additives, human and animal nutrition ingredients, and functional and active ingredients for personal care and home care applications.

This outlook for 2023 covers important topics in the agriculture, nutrition, and wellness supply chain with sustainability, digitalization, and traceability among the top trends impacting the entire value chain.

Sustainability will remain the priority, but to have a larger positive impact, value chain participants must think beyond sustainability claims and address regenerative and responsible practices to make the supply chain more resilient.

As macroeconomic factors continue to dampen consumer confidence in the global economy, affordable products that offer health and nutrition benefits will gain higher penetration in 2023. Frost & Sullivan expects a positive outlook for the nutrition and wellness industry as consumers continue to prioritize preventive health management and self-care, especially in the post-pandemic era.

Author: Smriti Sharma