In the current scenario of the UK retail water market, all non-household customers in Scotland can choose their retail water service provider, whereas in England and Wales, only non-household customers using 5 million litres a year or more can choose their service provider. In April 2017, the threshold of 'more than 5 million litres per year' is to be removed, which will open up the entire non-household customer base.
Even with the opening of the market there is little margin that the retail water service companies can secure with the non-household customers. The business opportunity for retail water companies is associated to on-site activities, such as billing, customer management, leakage management, water conservation as well as on-site water and wastewater treatment needs. The non-household customer segment is also characterised by a large range of customers from hotels, retail outlets, cafes, super markets, industries, sites under the National Health Service and the Defence, and so on. The multisite aspect of many of these customer groups does make it an attractive segment to develop a range of innovative solutions and services to enhance and improve on-site water services.