US Consumers’ Priorities, Preferences, and Willingness to Pay for Powertrain Systems and Features, 2018

Executive Summary

Executive Summary (continued)

General Purchasing Criteria—Features

Importance of Vehicle Technologies

Willingness to Switch to a More Fuel-efficient Vehicle Based on Fuel Prices

Considered and Preferred Fuel Engine Type

Considered and Preferred Fuel Engine Type—By Segment

Electric Vehicle Driving Range

Research Objectives

Research Methodology

Key Questions this Study will Answer

Sample Overview—Sample Structure

Weighting Methodology

Psychographic Segments—Overview of Driver Segments

Vehicle Ownership—By Gender

Vehicle Ownership and Usage—By Gender

Current Fuel Type and Average Daily Mileage—By Segment

Current Fuel Engine Type—By Region and Current Vehicle Segment

Vehicles with Turbo Charged or Supercharged Engine

Driving Patterns—Average Usage of Vehicle

General Purchasing Criteria—Features

Engine Selection Criteria

Engine Selection Criteria—By Current Vehicle Segment

Factors Determining Preferred Engine Choice

Factors Determining Preferred Engine Choice—By Segment

Factors Determining Preferred Engine Choice

Factors Determining Preferred Engine Choice—By Preferred Fuel Type

Fuel Efficiency versus Performance and Utility Trade off

Willingness to Pay for Fuel Economy Versus Performance

Willingness to Pay for Fuel Economy Versus Performance—By Segment

Importance of Vehicle Technologies

Importance of Vehicle Technologies—By Segment

Importance of Vehicle Technologies—By Factors

Importance Versus Satisfaction Matrix

Importance Versus Satisfaction Matrix—Male Versus Female Respondents

Importance Versus Satisfaction Matrix—Luxury Versus Non-luxury Vehicle Owners

Current Versus Preferred Vehicle Segment (Next Purchase)

Current Versus Preferred Vehicle Segment (Next Purchase)—By Segment

Current Versus Preferred Vehicle Segment (Next Purchase)

Bugdet for Next Vehicle

Preferred Way of Purchase

Willingness to Switch to a More Fuel-efficient Vehicle Based on Fuel Prices

Current Versus Preferred Fuel Type

Considered and Preferred Fuel Engine Type

Considered and Preferred Fuel Engine Type—By Segment

Considered and Preferred Fuel Engine Type—By Type

Electric Vehicle as Primary Vehicle Versus Supplemental Vehicle—By Current Vehicle Segment

Powertrain Expected Uptake Rate of Major Engine Categories

Powertrain Expected Uptake Rate of Major Engine Categories

Powertrain Expected Uptake Rate of Gasoline Engine Types—By Next Vehicle Segment

Powertrain Expected Uptake Rate of Gasoline Engine Types

Powertrain Expected Uptake Rate of Gasoline Engine Options

Powertrain Expected Uptake Rate of Diesel Engine Options—By Next Vehicle Segment

Powertrain Expected Uptake Rate of Diesel Engine Options

Powertrain Expected Uptake Rate of Plug-in Electric Engine Types

Expected Uptake Rates of Charging Options—By Next Vehicle Segment

Considered Fuel Type by Demographics

Attitude Towards Environment—By Considered Fuel Type

Attitude Towards Vehicle Technology—By Considered Fuel Type

General Criteria for Purchasing a New Vehicle—By Considered Fuel Type

Current Fuel Type—By Considered Fuel Type

Mileage—By Considered Fuel Type

Willingness to Pay Extra for Hydrogen Fuel Cell Engine

Willingness to Pay Extra for Hydrogen Fuel Cell Vehicle

Willingness to Pay Extra for Diesel and Hybrid

Willingness to Pay Extra for Diesel and Hybrid—By Segment

Willingness to Pay Extra for Diesel and Hybrid

Electric and PHEV Vehicles

Electric Vehicle Driving Range Expectations

Electric Vehicle Driving Range Expectations—By Segment

Electric Vehicle Driving Range

Growth Opportunity—Convert the Interest in xEVs to Sale

Strategic Imperatives for Consumer Interest in xEVs

Key Conclusions

Legal Disclaimer

Market Engineering Methodology

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)