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US Consumers’ Priorities, Preferences, and Willingness to Pay for Powertrain Systems and Features, 2018
US Consumers’ Priorities, Preferences, and Willingness to Pay for Powertrain Systems and Features, 2018
Customers are Willing to Consider xEVs While Purchasing their Next Car
RELEASE DATE
26-Apr-2019
26-Apr-2019
REGION
North America
North America
Research Code: ME02-01-00-00-00
SKU: AU01838-NA-MR_23144
$10,000.00
Special Price $7,500.00 save 25 %
In stock
SKU
AU01838-NA-MR_23144
Description
Declining diesel share gives rise to newer opportunities for electric vehicles. Understanding consumer needs becomes quintessential toward driving future mobility developments. This research focuses on consumer needs and their willingness to pay for various powertrain features and electric vehicles. The respondents were questioned based on numerous factors such as reliability, fuel economy, easy availability of the fuel, good everyday performance, low cost of ownership, good resale value, low noise and vibration, inexpensive to purchase, very low/zero emissions, sporty performance, tax credits, and other incentives such as HOV lane access and to understand which motivates them to consider purchasing a vehicle. An overview on the impact of Volkswagen diesel emission scandal and changing consumer perception of diesels has also been captured.
Key Features
The key takeaways of the study include:
- Vehicles are mainly used on city roads and highways. Around half of the drivers do not drive more than 250 miles a day ever.
- Although reliability and safety are the most important factors for choosing vehicle, luxury car owners consider performance and personalization of the vehicle more often.
- Innovation seekers and selective adopters are more often considering performance aspects when choosing engine.
- Fuel economy is a higher priority compared to performance. Females and drivers of small cars and SUVs with gasoline engine are especially keen on achieving good fuel economy.
- More than 80% of the drivers are willing to trade in their current vehicle for more fuel-efficient vehicle at fuel price of $5 per gallon.
- Next Vehicle Segment - On average, of those who prefer diesel engines, 55% would want an idle start–stop system, while 43% would want cylinder deactivation. These preferences can overlap, with 25% not wanting any of those.
Key Issues Addressed
- What are the general purchasing criteria and powertrain attributes that customers in the US consider while buying the car of their choice?
- What is the customer interest in considering a diesel-driven car as the next purchase?
- How is the customer perception of diesel cars changing?
- What is the impact of the Volkswagen emission scandal on such perception?
- What is the consumer perception of xEVs? How does it change by EV type — mild, full, plug-in hybrid, and battery electric cars? What are the key reasons for the consideration of xEVs?
- How has the awareness level of xEVs improved over the last few years? How has the switching behavior changed over the years?
Table of Contents
Executive Summary
Executive Summary (continued)
General Purchasing Criteria—Features
Importance of Vehicle Technologies
Willingness to Switch to a More Fuel-efficient Vehicle Based on Fuel Prices
Considered and Preferred Fuel Engine Type
Considered and Preferred Fuel Engine Type—By Segment
Electric Vehicle Driving Range
Research Objectives
Research Methodology
Key Questions this Study will Answer
Sample Overview—Sample Structure
Weighting Methodology
Psychographic Segments—Overview of Driver Segments
Vehicle Ownership—By Gender
Vehicle Ownership and Usage—By Gender
Current Fuel Type and Average Daily Mileage—By Segment
Current Fuel Engine Type—By Region and Current Vehicle Segment
Vehicles with Turbo Charged or Supercharged Engine
Driving Patterns—Average Usage of Vehicle
General Purchasing Criteria—Features
Engine Selection Criteria
Engine Selection Criteria—By Current Vehicle Segment
Factors Determining Preferred Engine Choice
Factors Determining Preferred Engine Choice—By Segment
Factors Determining Preferred Engine Choice
Factors Determining Preferred Engine Choice—By Preferred Fuel Type
Fuel Efficiency versus Performance and Utility Trade off
Willingness to Pay for Fuel Economy Versus Performance
Willingness to Pay for Fuel Economy Versus Performance—By Segment
Importance of Vehicle Technologies
Importance of Vehicle Technologies—By Segment
Importance of Vehicle Technologies—By Factors
Importance Versus Satisfaction Matrix
Importance Versus Satisfaction Matrix—Male Versus Female Respondents
Importance Versus Satisfaction Matrix—Luxury Versus Non-luxury Vehicle Owners
Current Versus Preferred Vehicle Segment (Next Purchase)
Current Versus Preferred Vehicle Segment (Next Purchase)—By Segment
Current Versus Preferred Vehicle Segment (Next Purchase)
Bugdet for Next Vehicle
Preferred Way of Purchase
Willingness to Switch to a More Fuel-efficient Vehicle Based on Fuel Prices
Current Versus Preferred Fuel Type
Considered and Preferred Fuel Engine Type
Considered and Preferred Fuel Engine Type—By Segment
Considered and Preferred Fuel Engine Type—By Type
Electric Vehicle as Primary Vehicle Versus Supplemental Vehicle—By Current Vehicle Segment
Powertrain Expected Uptake Rate of Major Engine Categories
Powertrain Expected Uptake Rate of Major Engine Categories
Powertrain Expected Uptake Rate of Gasoline Engine Types—By Next Vehicle Segment
Powertrain Expected Uptake Rate of Gasoline Engine Types
Powertrain Expected Uptake Rate of Gasoline Engine Options
Powertrain Expected Uptake Rate of Diesel Engine Options—By Next Vehicle Segment
Powertrain Expected Uptake Rate of Diesel Engine Options
Powertrain Expected Uptake Rate of Plug-in Electric Engine Types
Expected Uptake Rates of Charging Options—By Next Vehicle Segment
Considered Fuel Type by Demographics
Attitude Towards Environment—By Considered Fuel Type
Attitude Towards Vehicle Technology—By Considered Fuel Type
General Criteria for Purchasing a New Vehicle—By Considered Fuel Type
Current Fuel Type—By Considered Fuel Type
Mileage—By Considered Fuel Type
Willingness to Pay Extra for Hydrogen Fuel Cell Engine
Willingness to Pay Extra for Hydrogen Fuel Cell Vehicle
Willingness to Pay Extra for Diesel and Hybrid
Willingness to Pay Extra for Diesel and Hybrid—By Segment
Willingness to Pay Extra for Diesel and Hybrid
Electric and PHEV Vehicles
Electric Vehicle Driving Range Expectations
Electric Vehicle Driving Range Expectations—By Segment
Electric Vehicle Driving Range
Growth Opportunity—Convert the Interest in xEVs to Sale
Strategic Imperatives for Consumer Interest in xEVs
Key Conclusions
Legal Disclaimer
Market Engineering Methodology
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
Related Research
Popular Topics
Declining diesel share gives rise to newer opportunities for electric vehicles. Understanding consumer needs becomes quintessential toward driving future mobility developments. This research focuses on consumer needs and their willingness to pay for various powertrain features and electric vehicles. The respondents were questioned based on numerous factors such as reliability, fuel economy, easy availability of the fuel, good everyday performance, low cost of ownership, good resale value, low noise and vibration, inexpensive to purchase, very low/zero emissions, sporty performance, tax credits, and other incentives such as HOV lane access and to understand which motivates them to consider purchasing a vehicle. An overview on the impact of Volkswagen diesel emission scandal and changing consumer perception of diesels has also been captured.--BEGIN PROMO--
Key Features
The key takeaways of the study include:
- Vehicles are mainly used on city roads and highways. Around half of the drivers do not drive more than 250 miles a day ever.
- Although reliability and safety are the most important factors for choosing vehicle, luxury car owners consider performance and personalization of the vehicle more often.
- Innovation seekers and selective adopters are more often considering performance aspects when choosing engine.
- Fuel economy is a higher priority compared to performance. Females and drivers of small cars and SUVs with gasoline engine are especially keen on achieving good fuel economy.
- More than 80% of the drivers are willing to trade in their current vehicle for more fuel-efficient vehicle at fuel price of $5 per gallon.
- Next Vehicle Segment - On average, of those who prefer diesel engines, 55% would want an idle start–stop system, while 43% would want cylinder deactivation. These preferences can overlap, with 25% not wanting any of those.
Key Issues Addr
| No Index | No |
|---|---|
| Podcast | No |
| Author | Arvind Noel Xavier Leo |
| Industries | Automotive |
| WIP Number | ME02-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9800-A6,9807-A6,9967-A6,9813-A6,9966-A6,9882-A6,9AF6-A6 |