Asia-Pacific Video Conferencing Endpoints and Infrastructure Market, Forecast to 2023

Rising Expectations for an Enhanced Meeting Experience Drives Product Innovation

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The Asia-Pacific enterprise video conferencing market is witnessing increasing demand, driven by a focus on simplification and lower prices. End users are seeking an enhanced meeting experience, which is also driving the innovation of video collaboration products. The study sheds light on the competitive dynamic and provides market share analysis. Market trends indicate rising customer awareness, which will ensure reliability and quality within the overall framework of technology upgrades. The forecast period is from 2017 to 2023, and the base year is 2016. Sub-regions discussed in the study are Australia and New Zealand (ANZ), ASEAN, Greater China, India, Japan, and South Korea. Key market participants include, but are not limited to, Huawei, Cisco, Polycom, Sony, ZTE, Kedacom, Avaya, and Lifesize.

In 2016, the total market revenue increased by 3.4% on a yearly basis, and was valued at $815.6 million. Immersive telepresence and single-codec systems witnessed positive growth. However, executive desktop system and video infrastructure segments recorded a revenue decline as compared to the previous year.

The report highlights the drivers and restraints in the total Asia-Pacific video conferencing endpoints and infrastructure market. Key market drivers include improved features and user experience, extension of video connections to more users, a growing number of huddle rooms along with a vastly improved user experience, lower pricing (creating growth opportunities), software-centric and cloud-based services (boosting the usage and further demand for room systems), and rising ROI of video collaboration solutions (facilitating the adoption of VC for external communications).

Key market restraints include stronger emergence of freemium and lower-priced alternatives (impacting revenue potential), global and regional economic challenges (inhibiting market adoption), and saturation in mature markets such as ANZ, China, and Japan (slowing down adoption).

The average selling price (ASP) per codec had a prospective decline despite improvements in the features and function of endpoints. Price erosion by competition, promotional offers for UC bundled solutions, and emerging lower-priced huddle room systems are expected to further drive down the average selling price. Despite rapid user adoption, revenue growth will be under pressure due to precipitously declining prices. As the price for HD codec is expected to decrease by 2–5% per annum during the forecast period, with the emergence of huddle room systems, market opportunities from SMBs and mid-sized companies are anticipated to increase gradually in terms of new customer acquisitions.

Growth opportunities such as video collaboration vision, huddle rooms, flexible meeting spaces, and SMB markets are considered as strategic imperatives for video conferencing providers during the forecast period.

Table of Contents

1. Executive Summary
Key Findings
Market Engineering Measurements
CEO’s Perspective
2. Market Overview
Market Definitions
Research Scope
Segmentation
Meeting Behavior in Asia-Pacific
Type of Conference Rooms
3. External Challenges—Drivers and Restraints
Market Drivers
Market Restraints
4. Forecasts and Trends
Revenue Forecast
Unit Shipment Forecast
Pricing Trends and Forecast
Percent Revenue Forecast by Region
Revenue Forecast by Region
5. Market Share and Competitive Analysis
Market Share
Market Share Evolution
Market Share Analysis
Competitive Environment
Top Competitors
Huawei
Cisco
Polycom
ZTE
Kedacom
6. Growth Opportunities and Companies to Action
Growth Opportunity 1—Video Collaboration Vision
Growth Opportunity 2—Huddle Rooms; Flexible Meeting Spaces
Growth Opportunity 3—SMB Markets
Strategic Imperatives for Video Conferencing Providers
7. Video Endpoints Segment
Video Endpoints Segment Key Findings
Market Engineering Measurements
Revenue Forecast
8. Video Infrastructure Segment
Video Infrastructure Segment Key Findings
Market Engineering Measurements
Revenue Forecast
9. ANZ Analysis
Market Engineering Measurements
Key Findings
Revenue Forecast
Pricing Trends and Unit Shipment Forecast
Competitive Environment
Top Competitors
10. ASEAN Analysis
Market Engineering Measurements
Key Findings
Revenue Forecast
Pricing Trends and Unit Shipment Forecast
Competitive Environment
Top Competitors
11. Greater China Analysis
12. India Analysis
13. Japan Analysis
14. South Korea Analysis
15. The Last Word
Three Big Predictions
Legal Disclaimer
16. Appendix
Market Engineering Methodology
Market Engineering Measurements
Video Conferencing Endpoints and Infrastructure Market—A List of ‘Others’
Video Endpoints Segment—A List of ‘Others’
Video Infrastructure Segment—A List of ‘Others’
Partial List of Companies Interviewed


List of Figures & Charts

1. Video Conferencing Endpoints and Infrastructure Market: Key Market Drivers, Asia-Pacific, 2017–2023
2. Video Conferencing Endpoints and Infrastructure Market: Key Market Drivers, Asia-Pacific, 2017–2023
3. Video Conferencing Endpoints and Infrastructure Market: Revenue Forecast by Region, Asia-Pacific, 2015?2023
4. Video Conferencing Endpoints and Infrastructure Market: Company Market Share Analysis of Top 5 Participants, Asia-Pacific, 2016
5. Video Conferencing Endpoints and Infrastructure Market: Competitive Structure, Asia-Pacific, 2016
6. Video Conferencing Endpoints and Infrastructure Market: SWOT Analysis, Asia-Pacific, 2016
7. Video Endpoints Segment: Market Engineering Measurements, Asia-Pacific, 2016
8. Video Infrastructure Segment: Market Engineering Measurements, Asia-Pacific, 2016
9. Video Conferencing Endpoints and Infrastructure Market: Market Engineering Measurements, ANZ, 2016
10. Video Conferencing Endpoints and Infrastructure Market: Competitive Structure, ANZ, 2016
11. Video Conferencing Endpoints and Infrastructure Market: SWOT Analysis, ANZ, 2016
12. Video Conferencing Endpoints and Infrastructure Market: Market Engineering Measurements, ASEAN, 2016
13. Video Conferencing Endpoints and Infrastructure Market: Competitive Structure, ASEAN, 2016
14. Video Conferencing Endpoints and Infrastructure Market: SWOT Analysis, ASEAN, 2016
15. Video Conferencing Endpoints and Infrastructure Market: Market Engineering Measurements, Greater China, 2016
16. Video Conferencing Endpoints and Infrastructure Market: Competitive Structure, Greater China, 2016
17. Video Conferencing Endpoints and Infrastructure Market: SWOT Analysis, Greater China, 2016
18. Video Conferencing Endpoints and Infrastructure Market: Market Engineering Measurements, India, 2016
19. Video Conferencing Endpoints and Infrastructure Market: Competitive Structure, India, 2016
20. Video Conferencing Endpoints and Infrastructure Market: SWOT Analysis, India, 2016
21. Video Conferencing Endpoints and Infrastructure Market: Market Engineering Measurements, Japan, 2016
22. Video Conferencing Endpoints and Infrastructure Market: Competitive Structure, Japan, 2016
23. Video Conferencing Endpoints and Infrastructure Market: SWOT Analysis, Japan, 2016
24. Video Conferencing Endpoints and Infrastructure Market: Market Engineering Measurements, South Korea, 2016
25. Video Conferencing Endpoints and Infrastructure Market: Competitive Structure, South Korea, 2016
26. Video Conferencing Endpoints and Infrastructure Market: SWOT Analysis, South Korea, 2016
27. Video Conferencing Endpoints and Infrastructure Market: Market Engineering Measurements, Asia-Pacific, 2016


1. Video Conferencing Endpoints and Infrastructure Market: Market Engineering Measurements, Asia-Pacific, 2016
2. Video Conferencing Endpoints and Infrastructure Market: Market Segmentation, Asia-Pacific, 2016
3. Video Conferencing Endpoints and Infrastructure Market: Percent Sales Breakdown, Asia-Pacific, 2016
4. Video Conferencing Endpoints and Infrastructure Market: Type of Conference Rooms, Asia-Pacific, 2016
5. Video Conferencing Endpoints and Infrastructure Market: Revenue Forecast, Asia-Pacific, 2015–2023
6. Video Conferencing Endpoints and Infrastructure Market: Unit Shipment Forecast, Asia-Pacific, 2015–2023
7. Video Conferencing Endpoints and Infrastructure Market: Average Selling Prices (ASP) per Codec, Asia Pacific, 2015–2023
8. Video Conferencing Endpoints and Infrastructure Market: Percent Revenue Forecast by Region, Asia-Pacific, 2015–2023
9. Video Conferencing Endpoints and Infrastructure Market: Percent of Sales, Asia-Pacific, 2016
10. Video Conferencing Endpoints and Infrastructure Market: Absolute Market Share Trend, Asia-Pacific, 2015 and 2016
11. Video Conferencing Endpoints and Infrastructure Market: Percent Market Share Trend, Asia-Pacific, 2015 and 2016
12. Video Endpoints Segment: Absolute Market Share Trend, Asia-Pacific, 2015 and 2016
13. Video Endpoints Segment: Percent Market Share Trend, Asia-Pacific, 2015 and 2016
14. Video Infrastructure Segment: Absolute Market Share Trend, Asia-Pacific, 2015 and 2016
15. Video Infrastructure Segment: Percent Market Share Trend, Asia-Pacific, 2015 and 2016
16. Video Endpoints Segment: Percent Revenue Breakdown, Asia-Pacific, 2016
17. Video Endpoints Segment: Revenue Forecast, Asia-Pacific, 2015–2023
18. Video Infrastructure Segment: Revenue Forecast, Asia-Pacific, 2015–2023
19. Video Conferencing Endpoints and Infrastructure Market: Contribution to APAC, ANZ, 2016
20. Video Conferencing Endpoints and Infrastructure Market: Percent of Revenue by Product Segment, ANZ, 2016
21. Video Conferencing Endpoints and Infrastructure Market: Revenue Forecast, ANZ, 2015?2023
22. Video Conferencing Endpoints Market: Codec ASP and Unit Shipment Forecast, ANZ, 2015–2023
23. Video Conferencing Endpoints and Infrastructure Market: Contribution to APAC, ASEAN, 2016
24. Video Conferencing Endpoints and Infrastructure Market: Percent of Revenue by Product Segment, ASEAN, 2016
25. Video Conferencing Endpoints and Infrastructure Market: Revenue Forecast, ASEAN, 2015?2023
26. Video Conferencing Endpoints Market: Codec ASP and Unit Shipment Forecast, ASEAN, 2015–2023
27. Video Conferencing Endpoints and Infrastructure Market: Contribution to APAC, Greater China, 2016
28. Video Conferencing Endpoints and Infrastructure Market: Percent of Revenue by Product Segment, Greater China, 2016
29. Video Conferencing Endpoints and Infrastructure Market: Revenue Forecast, Greater China, 2015?2023
30. Video Conferencing Endpoints Market: Codec ASP and Unit Shipment Forecast, Greater China, 2015–2023
31. Video Conferencing Endpoints and Infrastructure Market: Contribution to APAC, India, 2016
32. Video Conferencing Endpoints and Infrastructure Market: Percent of Revenue by Product Segment, India, 2016
33. Video Conferencing Endpoints and Infrastructure Market: Revenue Forecast, India, 2015?2023
34. Video Conferencing Endpoints Market: Codec ASP and Unit Shipment Forecast, India, 2015–2023
35. Video Conferencing Endpoints and Infrastructure Market: Contribution to APAC, Japan, 2016
36. Video Conferencing Endpoints and Infrastructure Market: Percent of Revenue by Product Segment, Japan, 2016
37. Video Conferencing Endpoints and Infrastructure Market: Revenue Forecast, Japan, 2015?2023
38. Video Conferencing Endpoints Market: Codec ASP and Unit Shipment Forecast, Japan, 2015–2023
39. Video Conferencing Endpoints and Infrastructure Market: Contribution to APAC, South Korea, 2016
40. Video Conferencing Endpoints and Infrastructure Market: Percent of Revenue by Product Segment, South Korea, 2016
41. Video Conferencing Endpoints and Infrastructure Market: Revenue Forecast, South Korea, 2015?2023
42. Video Conferencing Endpoints Market: Codec ASP and Unit Shipment Forecast, South Korea, 2015–2023



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