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Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

11 Jan 2017  |  North America  |  Market Research

Vulnerability Management (VM)—Global Market Analysis

Adding Actionable Intelligence to Network Scan Technology

Infographics

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A vulnerability assessment (VA) runs a script of known vulnerabilities against an endpoint. Vulnerability management (VM) is the formal reporting and prioritization of what is found after the scan. In 2016, VM vendors achieved $768.3 million in licenses, appliances, and related services; representing an improvement of 13.4% over 2015. VM vendors a...

This report analyzes CRM from the contact center perspective. CRM front-end and CTI software are traditional contact center technologies. A discussion on analytics was added since it impacts CRM strategies deployed at the enterprise level.

This Frost & Sullivan market insight presents an analysis of the fast-growing US digital advertising market. Specifically, this insight outlines the key trends in the US digital advertising market and presents an overview of the key capabilities required to deliver comprehensive and unified cross-channel advertising solutions. Throughout this insig...

The IoT is connecting functions in the home, adding intelligence in a drive towards the ideal Smart Home. Smart Home devices and services are not simply connecting but adding intelligence, leveraging automation and optimization to achieve greater efficiency and personalization, and overall they seek to create a seamless and frictionless experience ...

The retail market for customer care offers significant growth opportunities. Despite being one of the most challenged markets at the start of the COVID-19 pandemic, the disruption created many silver linings, such as significantly reducing the competitive inertia many industries had in contact center innovation. Beyond navigating issues such as co...

Colloquially referred to as cell phones, mobile handsets have a primary function to serve as a portable telephone that can make and receive calls over a radio frequency link while the user is moving within a telephone service area. Mobile handsets encompass smartphones, smart feature phones, and feature phones with the primary distinction between e...

YouTube has the highest share in reach and watch time among all ad supported OTT platforms. According to Nielsen, more than half of 18- to 49-year-olds in the US are either light viewers of TV or do not subscribe at all. Over 90% of these people watch YouTube. Watch time of YouTube on television screens alone tops 250 million hours per day. YouTube...

The customer care outsourcing segment supporting carevolumes for North America is mature, highly fragmented, and competitive. Frost & Sullivan research has found that there are hundreds of customer care outsourcers in North America. While competition among vendors is fierce, there are fewer than twenty global Tier I outsourcing firms that dominate ...