Search results for: 'data ad decis'

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of different technologies, such as the internet of things, artificial intelligence, and the cloud. Frost & Sullivan’s 2022 IT Decision Makers Survey included a new section to understand the perception and use of immersive technologies and the metaver...

Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of different technologies, such as immersive services, the metaverse, the Internet of Things, artificial intelligence, and the cloud. This report leverages the information collected on Frost & Sullivan s 2023 IT Decision Makers Survey to analyze t...

30 Dec 2015  |  Global  |  Market Research

Global Big Data Analytics Market

The High Demand for Self-service, Automated Analytics and the Rapid Adoption of Predictive Tools Boost Growth

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The global Big Data analytics market demonstrated phenomenal growth in 2015. This study discusses 2 end-user segments: data discovery and visualization (DDV) and advanced analytics (AA). The regional forecast spans North America, Latin America, Europe, the Middle East, and Africa, and Asia-Pacific. Market drivers and restraints are ranked in order ...

Frost & Sullivan classifies all analytics solutions into 2 broad segments, namely data discovery and visualization (DDV) and advanced analytics (AA). The study discusses the segment architectures, end users, and major components. The regional forecast spans North America and Latin America; Europe, the Middle East, and Africa; and Asia-Pacific marke...

19 Nov 2018  |  North America  |  Market Research

Global Big Data Analytics Market, Forecast to 2023

Market Consolidation and Convergence in Product Offerings are Key Themes Driving Market Progression

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This study on Big Data Analytics (BDA) classifies the market into 2 major categories: Data Discovery and Visualization (DDV) and Advanced Analytics (AA). The BDA market accounted for $8.5 billion in 2017, and is expected to grow at a Compound Annual Growth Rate (CAGR) of 29.7% to $40.6 billion by 2023.The market is driven by organizations realizing...

This research service provides a detailed Market Engineering analysis of the global enterprise search market. The service ranks and explains market drivers and restraints. It also provides forecasts for revenue and unit shipments. Segment based analysis is provided based on type of installation, and deployment in search across application vertical...

The Frost Radar on the global demand-side platforms (DSPs) market assesses providers of software solutions that improve advertisers and agencies ability to plan, buy, measure, execute, and optimize their global advertising initiatives. DSPs are an essential component of the digital advertising supply chain. These platforms act as advertising dema...