Search results for: 'detection ad need'

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

03 Mar 2021  |  Global  |  Market Research

Low-Latency Video Delivery Needs and Growth Opportunities

Survey Respondents Consider Cost and Scaling Networks to be the Biggest Implementation Challenges

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Since 2019, low and ultra-low latency video delivery for live streaming has been a hot topic among vendors in the content delivery network (CDN) market. Frost & Sullivan has seen a disconnect between what CDNs are selling and what customers want to deploy, which is the point of this survey sent via email to industry professionals across the media, ...

The increase in global internet users, internet traffic, active social media users, and unique mobile phone users is driving digital content growth. In 2023, the industry grew in new global internet users, new active social media users, and unique mobile phone users. By the end of 2023, around two-thirds of the world s population is estimated to be...

01 Jun 2016  |  Global  |  Market Research

Global Online Video Platforms Market

Proliferation of TVE and OTT Services Driving Need for Management and Monetization of Live and On-demand Video

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The increasing penetration of broadband and explosion of connected devices combined with the increasing consumer appetite for content anytime, anywhere, and on any device, compounded by the rising numbers of cord cutters, cord shavers, and cord nevers is driving aggressive investment in over-the-top (OTT) and TV everywhere (TVE) strategies across t...

This Frost & Sullivan study surveys the online video platform (OVP) market, which has become an increasingly critical enabler of all digital content. The study considers OVP providers that support enterprises, brands, and organizations to inject video into their websites, apps, and other online properties and leverage audience data for additional b...

The Frost Radar on the global demand-side platforms (DSPs) market assesses providers of software solutions that improve advertisers and agencies ability to plan, buy, measure, execute, and optimize their global advertising initiatives. DSPs are an essential component of the digital advertising supply chain. These platforms act as advertising dema...

03 Jun 2020  |  North America  |  Market Research

Global Digital Signage Systems Market, Forecast to 2025

Innovation in Display Technologies, Falling Prices, and the Emergence of Turnkey Solution Providers Drive Growth

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Ad spending has been rapidly shifting away from traditional TV, radio, and newspapers to digital media platforms and solutions. Emerging branding/marketing vehicles, including digital signage and interactive kiosks, are gaining traction and hold immense potential for future growth. A key value proposition of signage networks is that they can be dep...

The Frost Radar™ for the supply-side platform (SSP) market analyzes software solutions that allow publishers to effectively manage, sell, and optimize their advertising inventories through a set of programmatic tools. These programmatic platforms are part of the broader digital advertising supply chain and provide the sell-side (i.e., publishers, m...