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02 Dec 2019  |  North America  |  Market Research
The Challenges and Best Practices for Inserting Ads into OTT Downloadable Videos
AVOD Providers are Unsure About Integrating into an Ad-supported Business Model
The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...
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31 Dec 2018  |  North America  |  Market Research
Global Online Video Advertising Market, Forecast to 2023
Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future
Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...
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15 Apr 2015  |  North America  |  Market Research
Analysis of the Global Engineering Information Management Solutions Market
Downturns in the Oil and Gas and Mining Industries Challenge Growth
There is a vast, untapped market for engineering information management (EIM) solutions, driven by the needs of industries that are complex, process driven, and regulated, and that actively seek cost savings and efficiency. This study examines the global EIM solutions market, including drivers and restraints and industry challenges. It provides glo...
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03 Jun 2020  |  North America  |  Market Research
Global Digital Signage Systems Market, Forecast to 2025
Innovation in Display Technologies, Falling Prices, and the Emergence of Turnkey Solution Providers Drive Growth
Ad spending has been rapidly shifting away from traditional TV, radio, and newspapers to digital media platforms and solutions. Emerging branding/marketing vehicles, including digital signage and interactive kiosks, are gaining traction and hold immense potential for future growth. A key value proposition of signage networks is that they can be dep...
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17 Dec 2012  |  North America  |  Market Research
Global Pay TV Middleware Market
IPTV Growth and Emergence of Hybrid OTT Pay TV Services to Define the Future of the Market
This research service provides a detailed Market Engineering analysis of the Global Pay TV Middleware market which includes IPTV/Telco, Cable, and DBS segments, for North America/Latin America, Asia Pacific, and the Europe/Middle East/Africa regions, and ranks and explains drivers and restraints to each. It also provides revenue forecasts and CAGRs...
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07 Jan 2013  |  North America  |  Market Research
Global Media and Entertainment Video Transcoding Market
As H.264 Rules, Speed and Quality Become Key Differentiators; Monetization Remains a Challenge
This research service provides a detailed Market Engineering analysis of the global M&E video transcoders market. The service ranks and explains market drivers and restraints. It also provides forecasts for revenue and unit shipments. The service outlines current distribution channels in addition to forecasting and analyzing market demand. Segmen...
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02 Dec 2019  |  North America  |  Market Research
CDN Switching Blind Spots Can Result in Rebuffering
When CDNs Experience Outages, Their Users Will Encounter Rebuffering
Reducing video rebuffering can be difficult. Going multi-CDN can provide several benefits for customers, such as better geographic coverage and, possibly, better economics. Adding live switching logic between the CDNs goes a step further and enables load balancing and redundancy in case of problems. Different layers of redundancy and different leve...
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13 Jul 2016  |  North America  |  Market Research
Analysis of the Global Media Content Delivery Network (CDN) Market
This study provides revenue forecasts, segmentation by region, and market share analysis for the global media content delivery network (CDN) market. Analysis includes revenues from media (video and software downloads) delivery only and does not include revenues from value-added services such as security and dynamic site acceleration. The regional f...
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07 Jun 2018  |  North America  |  Market Research
Global Media and Entertainment Video Transcoders Market, Forecast to 2024
Transitioning to the Cloud from Hardware to Software, Prepping for 4K and HDR, and the Rise of APAC will Affect Future Market Revenue
This study is an update to the global media and entertainment (M&E) video transcoders research with a base year of 2017. Video transcoders are used to convert content from a single input to a broad array of output formats, definitions, resolutions, and file or live formats. This enables video to be delivered to diverse networked and handheld device...
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17 Apr 2023  |  North America  |  Market Research
Global Content Monetization Opportunities for Telcos in the Metaverse
Vast Revenue Growth Opportunities Await Operators Positioning as Metaverse Content Providers
Diversification beyond a telco’s core connectivity business is a necessity as various traditional services (e.g., fixed-line telephony, wireless telephony, and broadband offerings) commoditize. Telcos that successfully transition their business to newer edge computing and digital content services will remain relevant and succeed in the market. ...
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