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02 Dec 2019  |  North America  |  Market Research
The Challenges and Best Practices for Inserting Ads into OTT Downloadable Videos
AVOD Providers are Unsure About Integrating into an Ad-supported Business Model
The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...
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10 Dec 2018  |  North America  |  Market Research
Global Media Streaming Devices Market, Forecast to 2024
Streaming Services Hasten Cord-cutting Transition from Pay TV to Direct-to-consumer Model While Smart TVs Limit Stand-alone Devices
Media streaming devices are connected, unmanaged devices whose primary purpose is to receive on-demand content via the Internet and display it on a television screen. Demand for media streaming devices was originally derived from cord-cutters looking for convenient, cost-effective ways to access entertainment content with a lean-back experience. Me...
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28 Nov 2018  |  North America  |  Market Research
Global Set-Top Box Market, Forecast to 2023
Increasing Cost of Production and End-user Consolidation Restrict Growth in this Near-mature Market
Increasing cost of production and end-user consolidation restrict growth in this near-mature market. Set-top box vendors are focused on supporting devices that enable seamless rendering of high-quality video on a powerful user interface. The global set-top box market crossed 249.4 million in unit shipment in 2018 and is expected to grow to 297.3 mi...
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30 Jan 2018  |  North America  |  Market Research
Global Set-top Box Market, Forecast to 2022
In a Maturing Market, Growth will be Driven by Hybrid Set-top Boxes and Upgrade Cycles for Feature-rich Devices
Set-top box vendors are focused on supporting devices that enable seamless rendering of high-quality video on a powerful user interface. The global set-top box market crossed 300.8 million in unit shipments in 2017 and is expected to grow to 359.2 million units, recording a compound annual growth rate (CAGR) of 3.6% (2017–2022). The ongoing analog ...
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28 Apr 2023  |  North America  |  Market Research
How Generative AI is Transforming Digital Content Services
ChatGPT Sparks Public Awareness of and Growth Opportunities for AI Platforms, Start ups, Cloud Providers, and Dataset Vendors
From its conception in the 1950s to early 2023, artificial intelligence (AI) underwent a series of improvements, from machine learning (ML) to deep learning (DL), which enabled it to mimic human responses (conversational AI), identify images (computer vision), and generate digital text, images, audio, and video, among other content types (generativ...
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08 Jan 2020  |  North America  |  Market Research
Global Smart TVs Market, Forecast to 2025
4K/HDR and Falling Prices to Drive Market Growth as Competition from Chinese Vendors Intensifies
Falling prices and the demand for next-generation features such as 4K and HDR continue to be the strongest drivers for smart TV sales. Even as the price of the highest-end models continues to rise as screen sizes and device sophistication at the high end continue to grow, there is falling disparity between traditional and smart TV price points at t...
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13 Feb 2018  |  North America  |  Market Research
Global Smart TVs Market, Forecast to 2023
As the Competition Intensifies in the Maturing Smart TVs Space, 4K/HDR will Drive Market Growth
While the overall LCD TV market has reached a certain level of maturity and has been experiencing shipment declines in many regions, the emergence of 4K TVs is driving demand in developed markets as well as price-sensitive countries like China. Unit shipment for the global smart TVs market is expected to increase from 193.7 million in 2017 to 249.9...
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05 Jul 2017  |  North America  |  Market Research
Content Licensing Costs Too High for OTT Services to be Profitable
Profit and Loss of the OTT Business will become Critical for all Companies in the Space.
Given how popular OTT services are, it isn’t immediately apparent how OTT providers are actually going to make money and become profitable. For years, it was assumed that the key to the success of any OTT business was simply to get enough scale and subscribers to cover the costs of licensing and distributing content. While there are a lot of choice...
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17 Apr 2023  |  North America  |  Market Research
Global Content Monetization Opportunities for Telcos in the Metaverse
Vast Revenue Growth Opportunities Await Operators Positioning as Metaverse Content Providers
Diversification beyond a telco’s core connectivity business is a necessity as various traditional services (e.g., fixed-line telephony, wireless telephony, and broadband offerings) commoditize. Telcos that successfully transition their business to newer edge computing and digital content services will remain relevant and succeed in the market. ...
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19 Nov 2018  |  North America  |  Market Research
Global Big Data Analytics Market, Forecast to 2023
Market Consolidation and Convergence in Product Offerings are Key Themes Driving Market Progression
This study on Big Data Analytics (BDA) classifies the market into 2 major categories: Data Discovery and Visualization (DDV) and Advanced Analytics (AA). The BDA market accounted for $8.5 billion in 2017, and is expected to grow at a Compound Annual Growth Rate (CAGR) of 29.7% to $40.6 billion by 2023.The market is driven by organizations realizing...
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