Search results for: 'glaze fiber ad years'

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

The Industry Docket gauges the business opportunity for converged media services in Latin America, identifying the hottest markets for investment and scope for near term IPTV launch. It formulates a go-to-market strategy to penetrate such markets leveraging existing telecom and pay TV operators. The potential challenges of establishing triple-play ...

The Frost Radar on the global demand-side platforms (DSPs) market assesses providers of software solutions that improve advertisers and agencies ability to plan, buy, measure, execute, and optimize their global advertising initiatives. DSPs are an essential component of the digital advertising supply chain. These platforms act as advertising dema...

IPTV is becoming a mature pay TV technology now with wide-scale deployment in the Asia-Pacific region. IPTV has been most successful in markets with significant fiber deployment. Due to the difficulty of providing interactive services with traditional pay TV technologies, some cable TV operators in mature markets are exploring options to migrate to...

03 Jun 2020  |  North America  |  Market Research

Global Digital Signage Systems Market, Forecast to 2025

Innovation in Display Technologies, Falling Prices, and the Emergence of Turnkey Solution Providers Drive Growth

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Ad spending has been rapidly shifting away from traditional TV, radio, and newspapers to digital media platforms and solutions. Emerging branding/marketing vehicles, including digital signage and interactive kiosks, are gaining traction and hold immense potential for future growth. A key value proposition of signage networks is that they can be dep...

13 Jul 2016  |  North America  |  Market Research

Analysis of the Global Media Content Delivery Network (CDN) Market

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This study provides revenue forecasts, segmentation by region, and market share analysis for the global media content delivery network (CDN) market. Analysis includes revenues from media (video and software downloads) delivery only and does not include revenues from value-added services such as security and dynamic site acceleration. The regional f...

Cisco and Ericsson formed a partnership in 2015 as a decisive countermeasure to the significant threat posed by the merger of services giant Alcatel-Lucent with equipment vendor Nokia. Through this unique partnership, the two companies also aim to capture the immense revenue potential offered by service providers aggressively modernizing their bro...

The Frost Radar™ for the supply-side platform (SSP) market analyzes software solutions that allow publishers to effectively manage, sell, and optimize their advertising inventories through a set of programmatic tools. These programmatic platforms are part of the broader digital advertising supply chain and provide the sell-side (i.e., publishers, m...