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This industry insight covers the opportunity for 5G in relation to the industry-wide adoption of virtual reality (VR) and augmented reality (AR) technology in select use cases. The insight seeks to answer the following questions: What is the status of global 5G deployments? How will 5G help VR/AR technology applications? What are the challenges and...

The Rise of AI and Evolving Tech: While Generative AI and continuous tech advancements pose challenges, they also unlock opportunities. Businesses must embrace AI yet ensure human oversight. They should remain adaptable to integrate new technologies into their services and stay ahead of the curve. Monetization and Skills Transformation: New mone...

This Frost Radar™ provides an in-depth analysis of 15 of the top Growth and Innovation leaders offering digital signage software and services. Digital signage has evolved beyond the static board or wall to become a dynamic and adaptable communication medium that fits within omnichannel marketing and enterprise communication strategies and toolsets....

The Frost Radar for the global medical virtual reality (VR) market analyzes providers developing tailored VR software solutions for medical and surgical training and education via simulated environments. From the vast array of medical simulations market, Frost & Sullivan has focused on medical VR software providers that offer fully immersive se...

This compact yet impactful study considers the evolution of the CDN industry as it comes to encompass a wider range of integrated services, leveraging the distributed network as an edge platform. Traditional CDNs are shifting their operating models and meeting the competition from upstarts with different value propositions and business models to si...

This research service provides a detailed Market Engineering analysis of the global enterprise search market. The service ranks and explains market drivers and restraints. It also provides forecasts for revenue and unit shipments. Segment based analysis is provided based on type of installation, and deployment in search across application vertical...

28 Jun 2023  |  Global  |  Market Research

Growth Opportunities in the Global Video Gaming Market

Rise of Social Gaming and New Technologies Reshape Future Growth Potential

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This study covers the global market for video gaming services. Gaming services allow users to play video games by interacting with an interface to get visual feedback. The scope of this study includes gaming solutions offered by providers, such as hardware gaming consoles and software (video games) offered in three types of platforms: conso...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

This research service provides a detailed Market Engineering analysis of the Global Pay TV Middleware market which includes IPTV/Telco, Cable, and DBS segments, for North America/Latin America, Asia Pacific, and the Europe/Middle East/Africa regions, and ranks and explains drivers and restraints to each. It also provides revenue forecasts and CAGRs...