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02 Dec 2019  |  North America  |  Market Research
The Challenges and Best Practices for Inserting Ads into OTT Downloadable Videos
AVOD Providers are Unsure About Integrating into an Ad-supported Business Model
The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...
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31 Dec 2018  |  North America  |  Market Research
Global Online Video Advertising Market, Forecast to 2023
Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future
Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...
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14 May 2021  |  Global  |  Market Research
The COVID-19 Pandemic has Compelled a Shift to Cloud-based Video Workflows for Remote Production and Distribution
The Media and Entertainment (M&E) Video Transcoding Market is Seeing More Opportunity for Virtual Solutions
This Frost & Sullivan study analyzes the global media and entertainment (M&E) video transcoding market (the base year is 2020). Video transcoders are used to convert content from a single input source to a wide array of output formats, definitions, resolutions, and file or live formats. This enables video to be delivered to diverse networked and ha...
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05 May 2014  |  North America  |  Market Research
Global Analysis of the Broadcast and DTT Video Encoder Market
Quality, Latency Remain Paramount but Silicon Levels Playing Field
The broadcast and DTT video encoders market earned almost $322 million in revenue worldwide in 2013. Revenue is expected to grow at a compounded annual growth rate of 7.5 percent over the next five years, driven by ongoing digitization in almost every region except North America (NA), upcoming network refresh cycles in fully digitized countries, up...
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02 May 2024  |  Global  |  Market Research
Evolution of the CDN Industry
Competition Intensifying to Enable Future Workflows
This compact yet impactful study considers the evolution of the CDN industry as it comes to encompass a wider range of integrated services, leveraging the distributed network as an edge platform. Traditional CDNs are shifting their operating models and meeting the competition from upstarts with different value propositions and business models to si...
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12 Jun 2023  |  Global  |  Market Research
Online Video Platform Growth Opportunities
Converging Services and the Expanding Content Universe Propel New Uses and Drive Efficiency
This Frost & Sullivan study surveys the online video platform (OVP) market, which has become an increasingly critical enabler of all digital content. The study considers OVP providers that support enterprises, brands, and organizations to inject video into their websites, apps, and other online properties and leverage audience data for additional b...
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07 Jun 2018  |  North America  |  Market Research
Global Media and Entertainment Video Transcoders Market, Forecast to 2024
Transitioning to the Cloud from Hardware to Software, Prepping for 4K and HDR, and the Rise of APAC will Affect Future Market Revenue
This study is an update to the global media and entertainment (M&E) video transcoders research with a base year of 2017. Video transcoders are used to convert content from a single input to a broad array of output formats, definitions, resolutions, and file or live formats. This enables video to be delivered to diverse networked and handheld device...
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03 Jun 2020  |  North America  |  Market Research
Global Digital Signage Systems Market, Forecast to 2025
Innovation in Display Technologies, Falling Prices, and the Emergence of Turnkey Solution Providers Drive Growth
Ad spending has been rapidly shifting away from traditional TV, radio, and newspapers to digital media platforms and solutions. Emerging branding/marketing vehicles, including digital signage and interactive kiosks, are gaining traction and hold immense potential for future growth. A key value proposition of signage networks is that they can be dep...
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07 Sep 2022  |  Latin America  |  Market Research
Global Content Delivery Network (CDN): Growth Opportunities and Analysis
From Serving Caches to Edge Platforms, CDNs are Evolving to Fuel Transformational Growth and Accelerate Next generation Applications
This study examines the market of CDN vendors, including commercial CDN providers (those caching content in their own or partnering networks of servers), telco CDN providers (telecommunications operators using their transit and server infrastructure), and value-adding resellers. While each vendor defines its portfolio differently, this study classi...
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28 Sep 2017  |  South Asia, Middle East & North Africa  |  Market Research
Outlook of Internet Protocol Television (IPTV) Market in Argentina, Brazil and Colombia, 2017
Argentina at the forefront of converged services; Brazil to be adoption pioneer in the next 5-years; Colombia’s high smartphone use can popularize tri
The Industry Docket gauges the business opportunity for converged media services in Latin America, identifying the hottest markets for investment and scope for near term IPTV launch. It formulates a go-to-market strategy to penetrate such markets leveraging existing telecom and pay TV operators. The potential challenges of establishing triple-play ...
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