Search results for: 'transform 2020'

Scope of the Study This research study includes the following segments: Scope: Over-the-top (OTT) video viewing, live streaming, segmented by viewership, business models, smartphone usage, social media interaction Geographic scope: Middle East, Levant, GCC Revenue, subscriber analysis and forecasts, drivers and restraints, and segment-wise analys...

A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness...

India’s retail industry is flourishing and accounts for 22 percent of the country’s GDP. The penetration level of modern retail which is 8-10 percent currently is expected to increase six-fold from US $27 billion in 2014 to US $220 billion in 2020. It is observed that retailers are increasingly integrating both offline and online presence through d...

16 Sep 2016  |  South Asia, Middle East & North Africa  |  Market Research

Over the Top (OTT) Video Market Update, India, 2016

OTT to Energize the Indian TV Market; Intensify Competition, and Create Strategic Partnerships and Subscription Models

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This research study provides an analysis of the over-the-top (OTT) video consumption in India. It gives an insight into the market scenario and growth prospects of key market participants, new entrants and the impact of telecom services in bringing about a drastic change in the way television is consumed in India. A competitive analysis of the stak...

The MENA broadcast market is undergoing transformation to suit the evolving social, political and economic trends. Adoption of HD/UHD, OTT video services, advanced transcoding, digitisation of workflow and adoption of IP for production are the major trends that are shaping the broadcast industry worldwide and also MENA to some extent. Though there ...