Search results for: 'Marketing activities and Digital'

Research Scope In 2015, automotive industry investments in key focus areas were about $19.57 billion. Growing digitalization and advancements in technology will increase the investments to $82.01 billion by 2020. The rapid pace of digitalization is transforming the component hardware-driven automotive sector to a software and solutions-focused ind...

Empty miles account for about 40-30% of all trips made by commercial trucks globally. This translates to fuel waste, non-productive emissions, wasted driver hours, inflated operational costs as well as unnecessary road congestion. Empty miles are primarily on account of empty-back hauls due to the inherent opacity and slowness of the traditional ro...

Technological changes have led to the convergence of industries and the transformation of the business processes related to supply chain management. The need to improve logistics efficiency is being driven by the modernization of transportation infrastructure, changing consumer purchase patterns, and the emergence of new business models. With the d...

The study provides an overview of the upcoming technologies, features, services and trends pertaining to digital assistants in the automotive industry. Digital assistants have evolved from their infotainment use cases to vehicle and driver safety use cases. Original equipment manufacturers (OEMs) and Tier I suppliers are significantly investing in ...

20 Nov 2024  |  Global  |  Market Research

Ecosystem Activity for Automotive Data Monetization, 2024–2030

OEMs and Solution Providers are Developing New Concepts and Approaches to Re-invent the Vehicle Data Monetization Market

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In a competitive, yet fragmented market for vehicle data, partnerships with third parties can be the difference between a successful or failed strategy for original equipment manufacturers (OEMs). Inflated expectations linked to the value of vehicle data that marked the peak hype years for data monetization are well behind the automotive industry....

02 Jun 2021  |  North America  |  Market Research

Global Benchmarking of Select Cities and their Data and Digital Strategies, 2021

Cities with a Well-structured Digital Strategy will be able to Dramatically Enhance Livability

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Digitization is the bedrock of new technology and services expansion, new mobility solutions, and smart applications in city management. Its purview extends across a city’s digital performance and digital strategy. In terms of digital performance, this measures how a city fares in terms of smartphone penetration, 4G coverage and speed, its 5G outlo...

The aim of this study is to research, analyze, and forecast digital retailing in the automotive industry. Digital retailing is creating a revolution in the way cars are being sold or the way a brand is being experienced in prime areas of a city. The research identifies retail strategies and opportunities for future growth of automotive original equ...

04 Nov 2016  |  North America  |  Market Research

Medium- and Heavy-Duty Truck Steering System Market in North America, 2015–2022

Addition of Active Steering Technology is Catalyzing the Active Safety Systems Market

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The commercial vehicle market has a traditional business model that has resisted change for many years. However, technological advances such as advanced/active steering systems are changing market dynamics and increasing the cost of new trucks. Fleet managers have emphasized that they are not particularly concerned with or considering the installat...

Europe’s parking market is undergoing a structural transformation driven by urban decarbonization policies, electrification, digital enforcement, and the reallocation of curbside space. This study provides a strategic assessment of the European parking market, analyzing how parking is evolving from a traditional real estate and enforcement function...