Search results for: 'marketing activities ad digital'

15 Sep 2022  |  North America  |  Market Research

Strategic Overview of Start-ups Disrupting the Global Autonomous Vehicle Market

Adoption of L2 and above ADAS and Autonomous Features Will Create New Growth Opportunities for Start-ups

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Companies have been developing advanced driver assistance systems (ADAS) and autonomous driving (AD) technologies continuously with the widespread adoption of Level 2 and above autonomies in markets like North America, Europe, China, and parts of Asia-Pacific. With the transition from ADAS to AD, technology companies, OEMs, and Tier suppliers must ...

20 Nov 2024  |  Global  |  Market Research

Ecosystem Activity for Automotive Data Monetization, 2024–2030

OEMs and Solution Providers are Developing New Concepts and Approaches to Re-invent the Vehicle Data Monetization Market

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In a competitive, yet fragmented market for vehicle data, partnerships with third parties can be the difference between a successful or failed strategy for original equipment manufacturers (OEMs). Inflated expectations linked to the value of vehicle data that marked the peak hype years for data monetization are well behind the automotive industry....

The automotive industry is among the most affected by the COVID-19 pandemic and the ongoing semiconductor shortage. The resulting economic crisis impacted overall vehicle sales, leading to a delay in value chain components supply and technology introduction and a shift in consumer preferences. Original equipment manufacturers (OEMs) and value ch...

02 Jun 2021  |  North America  |  Market Research

Global Benchmarking of Select Cities and their Data and Digital Strategies, 2021

Cities with a Well-structured Digital Strategy will be able to Dramatically Enhance Livability

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Digitization is the bedrock of new technology and services expansion, new mobility solutions, and smart applications in city management. Its purview extends across a city’s digital performance and digital strategy. In terms of digital performance, this measures how a city fares in terms of smartphone penetration, 4G coverage and speed, its 5G outlo...

The aim of this study is to research, analyze, and forecast digital retailing in the automotive industry. Digital retailing is creating a revolution in the way cars are being sold or the way a brand is being experienced in prime areas of a city. The research identifies retail strategies and opportunities for future growth of automotive original equ...

04 Nov 2016  |  North America  |  Market Research

Medium- and Heavy-Duty Truck Steering System Market in North America, 2015–2022

Addition of Active Steering Technology is Catalyzing the Active Safety Systems Market

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The commercial vehicle market has a traditional business model that has resisted change for many years. However, technological advances such as advanced/active steering systems are changing market dynamics and increasing the cost of new trucks. Fleet managers have emphasized that they are not particularly concerned with or considering the installat...

Europe’s parking market is undergoing a structural transformation driven by urban decarbonization policies, electrification, digital enforcement, and the reallocation of curbside space. This study provides a strategic assessment of the European parking market, analyzing how parking is evolving from a traditional real estate and enforcement function...

16 Jul 2019  |  North America  |  Market Research

Digital KPIs Transforming the Automotive Industry

Customer-centric Metrics at the Forefront of Performance Assessment as Companies Embrace Digitization and Expand into New Monetization Avenues

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The automotive industry as we now know it is undergoing a distinct, irreversible shift. Nothing is the same it was five years ago. Companies continue investing in new technologies that will enhance their customer-facing applications and their internal efficiencies. However, when it comes to measuring their performance as an organization or to asse...

Today’s retail scene has changed dramatically thanks to the digital revolution, and the two-wheeler business is no exception. For a better client experience, more efficient business processes, and higher sales, two-wheeler manufacturers are rapidly embracing digitization. Digitalization has transformed how two-wheeler manufacturers interact wit...