Search results for: 'licensing ad monetization'

Content services are most beloved when they offer delightful, consistent, cross-device OTT experiences, which are at par with conventional live, linear managed experiences. While Tier-1 services such as Comcast and others are coming closer to this idea in the US, the overall problem is far from solved. Even a decade after Netflix and Hulu first beg...

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

22 Mar 2018  |  North America  |  Market Outlook

Global Automotive Industry Outlook, 2018

Vehicle Sales to Inch Closer to 100 Million Units as Data Monetization Takes Centerstage

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The automotive landscape is rapidly changing every year. The convergence of various technologies and industries with the automotive space is creating numerous opportunities in the market. Digitization and connectivity are generating large volumes of usage data, which will enable new revenue streams such as data monetization in the automotive indust...

24 Dec 2020  |  North America  |  Market Research

Blockchain Use Cases and Business Models Transforming the Automotive Industry

Supply Chain to CASE Will Unwind New Revenue Models by Leveraging Secured Solutions

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The aim of this research study is to give an overview of blockchain solutions, key use cases, and applications adopted in the automotive industry. The study focuses on the strategies that original equipment manufacturers adopt, the business models they use, key vendors, and core features. In the connected, autonomous, shared, and electric (CASE) er...

With interactive video and communication the core part of services such as Twitch, eSports and online betting, Adobe Media Server and RTMP may be headed for a revival. Following an agreement with Adobe, a company called Veriskope plans to sell, support, upgrade, and enhance the Adobe Media Server (AMS), the RTMP SDK and several related video produc...

Frost & Sullivan’s global team of analysts and consultants continuously research a wide range of industries across the globe. The primary and secondary analysis spans the entire value chain, identifying organizations that consistently develop new growth strategies based on a visionary understanding of the future and a proven ability to effectively ...

21 Jan 2019  |  North America  |  Market Research

Global Online Video Platforms Market, Forecast to 2023

As Delivery and Workflow Increasingly Commoditize, Live Workflows and Personalization Capabilities will be Competitive Factors for OVPs

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Frost & Sullivan defines an online video platform (OVP) as a fee-based software-as-a service (SaaS) online content solution that enables video content owners to ingest, transcode, store, manage, protect, publish, syndicate, track, and monetize online video. While video continues to form the center of this formal definition, this process also includ...