Search results for: 'marketing activities ad digital'

A majority of marketers use a demand side platform, or DSP, for digital advertising in the United States. This Frost & Sullivan market insight highlights the key trends in the US DSP market and presents insights into the competitive strategies of leading DSP industry participants. It presents an overview of the key industry challenges and includes ...

Digital therapeutics are about to become a true medical alternative that will utilize communications-based technologies, apps, and software to improve patient outcomes and help to lower the cost of healthcare. The overall digital therapeutics market is expected to grow at a compound annual growth rate of 30.7% from 2017 to 2023. This report emp...

02 May 2018  |  North America  |  Market Research

Global Digital Health Maternal and Infant Care Solutions Market—Leaders, Innovators, and Startups, 2018

Understanding the Paradigm Shift in Parenting with Digital Health Solutions

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Key Issues Addressed

BabyTech (digital tools targeted at infants/toddlers) and FemTech (digital solutions for helping women with their health issues) are the latest trends in the healthcare industry. Digital health tools are finding applications in all areas of parenting—fertility, pregnancy, birthing, nursing, baby health, and safety. Women form nearly half the popula...

27 Nov 2017  |  North America  |  Market Research

Growth Opportunities in the Global Digital Pathology Market, Forecast to 2021

New Business Models and More FDA Approvals of WSI Scanners for Primary Diagnostics are Set to Boost Growth of Digital Pathology

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Key Issues Addressed

Shortage of pathologists and the rise in new cancer cases are the key drivers for the adoption of digital pathology solutions globally. Digital pathology enhances the productivity of pathologists by 10% to 15%, thereby improving the overall efficiency of healthcare providers. Digital pathology solutions find the best fit in oncology care. Accordin...

The digital health industry has maintained a consistent growth trajectory. Investing in technologies that help organizations achieve the quintuple aim of healthcare is a constant priority. However, high inflation and tight monetary policy will impact the investment landscape as it shifts from top-line growth to profitability. The use of AI tech...

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

The ongoing wars in Ukraine and the Gaza Strip have reignited, for the first time in decades, a focus of the military ground domain on the battlefield, with an emphasis on the survival of armored vehicle fleets tanks, armored personnel carriers, and other platforms. In recent years, the foundations for ground active defense systems (APS) have been ...

This Frost & Sullivan market insight presents an analysis of the fast-growing US digital advertising market. Specifically, this insight outlines the key trends in the US digital advertising market and presents an overview of the key capabilities required to deliver comprehensive and unified cross-channel advertising solutions. Throughout this insig...

Dental practices and dental laboratories in the US have recognized the importance of adopting digital dental solutions. Digital dental solutions continue to witness substantial growth and are expected to continue expansion as business models and significant value offerings continue to evolve in tandem with the fast-paced world of connected health. ...