Search results for: 'adas'

The power steering system is a critical component of the vehicle’s active safety system, owing to its safety and performance benefits. Passenger vehicles in North America have 100% adoption of power steering systems primarily due to advantages, such as improved fuel efficiency, power, added comfort, drivability, and assistance it offers for ADAS an...

Though the automotive industry is recovering from the COVID era and reaching pre-COVID forecasted vehicle sales, it still faces many challenges—regulatory hurdles, semiconductor shortages, and geopolitical chaos. Original equipment manufacturers and value chain partners are realigning their product strategies, road maps, and launch timelines to ada...

The aim of this study is to offer an outlook on the driver information system (DIS) market in the North American and European trucking industry for 2017–2025. The study also offers actionable information and forecasts of the key trends and metrics that are likely to influence the growth and development of the DIS market.--BEGIN PROMO--Research Scop...

Dubbed as the next big thing in the automotive industry, adaptive steering solutions failed to live up to the hype generated in the early part of this millennium. Launched in 2003, BMWs adaptive steering solution was touted to be a game changer. Subsequent launches by other OEMs, particularly for rear-wheel steering (RWS) and four-wheel adaptive st...

The automotive industry value chain is transitioning from the traditional pyramid form to a flat one. Technology companies work with original equipment manufacturers (OEMs) and tiered suppliers to develop, validate, supply, and integrate advanced driver-assist technologies that enable hands-off driving to enhance the comfort and convenience for the...

15 Jun 2022  |  North America  |  Market Research

US Automotive In-vehicle Navigation Growth Opportunities

Augmented Reality, Sensors, Connected Data, and AI Set to Transform Navigation Services for Users and Businesses

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The US automotive in-vehicle navigation market is converging. Numerous technological developments, such as cloud computing and AI/ML capabilities, have created numerous new use cases. These opportunities include the integration of augmented reality in head-up display (AR HUD), HD mapping and sensor analysis for ADAS, and personalized services to el...

Advanced driver assistance systems (ADAS) and autonomous vehicles (AVs) use radars as an integral part of the perception sensor suite to gather surrounding information and make logical decisions through artificial intelligence-based sensing and perception algorithms for autonomous driving features. Adaptive cruise control, automatic emergency br...

Zero road fatalities is a goal for legislators, automotive suppliers, and original equipment manufacturers. To achieve this, major automotive companies are exploring autonomous driving technologies to complement their vehicle lineups’ active safety portfolios. Frost & Sullivan research found that the advanced driver assistance systems (ADAS) marke...

This study discusses LIDAR as a part of a sensor suite in Advanced Driver Assistance Systems (ADAS) in next-generation automated passenger vehicles. It analyses which type of LIDAR would best enable active safety and automated driving functions, especially as Original Equipment Manufacturers (OEMs) are now accepting LIDAR as integral for partial to...