Search results for: 'accelerometer ad gyroscope'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...

The evolution in autonomy and increase in the adoption of driver assistance systems have generated a need to sense and perceive the surrounding environment of a vehicle entirely and accurately. The fusion of forward-looking sensor data has given OEMs and Tier-I suppliers opportunities to offer multiple ADAS applications at low costs, while providin...

Major automotive OEMs globally are now incorporating active safety and automated vehicle technologies in their future vehicle line-ups to enhance safety and driver comfort. To gauge the suitability of each technology, continuous testing and validation is a must. Based on supportive legislation, several regions across the globe have been identified ...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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Key Issues Addressed

The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

Automatic Dependent Surveillance-Broadcast (ADS-B) is a next generation air traffic control (ATC) system, permitting air to air communication or air traffic coordination using a dedicated datalink to determine the aircrafts exact position in space. ADS-B is a technological solution that is being utilized in an effort to improve the efficiency and ...

Autonomous driving and ADAS features are on the rise in the NA market. Market participants that offer vehicles with L1 and L2 capabilities dominate the current market. A few of these OEMs also have vehicles with L2+ capabilities. Vehicles with L2+ ADAS and L3 AD capabilities will dominate the future of the NA ADAS and AD markets. Because of the ple...

The automotive industry is among the most affected by the COVID-19 pandemic and the ongoing semiconductor shortage. The resulting economic crisis impacted overall vehicle sales, leading to a delay in value chain components supply and technology introduction and a shift in consumer preferences. Original equipment manufacturers (OEMs) and value ch...

15 Sep 2022  |  North America  |  Market Research

Strategic Overview of Start-ups Disrupting the Global Autonomous Vehicle Market

Adoption of L2 and above ADAS and Autonomous Features Will Create New Growth Opportunities for Start-ups

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Companies have been developing advanced driver assistance systems (ADAS) and autonomous driving (AD) technologies continuously with the widespread adoption of Level 2 and above autonomies in markets like North America, Europe, China, and parts of Asia-Pacific. With the transition from ADAS to AD, technology companies, OEMs, and Tier suppliers must ...