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21 Jul 2023  |  North America  |  Market Research
North American Passenger Vehicle ADAS Growth Opportunities
ADAS Features to Hike Competitive Intensity and Vehicle Sales
The global automotive industry is going through a transformation with CASE convergence. Connectivity and autonomous driving features are at the forefront of this transformation. Globally, OEMs are looking to introduce various ADAS features ranging from L0 to L2+. These features are not just safety enhancements but are also viewed as comfort and con...
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10 Jan 2024  |  North America  |  Market Research
Growth Opportunities for Bus ADAS in North America and Europe
Coach Buses to Incorporate Significant ADAS Features while Transit Buses Move toward Autonomy
The global demand for buses has risen with the increase in capacity and the requirement for faster transfer influenced by economic developments, new business ventures, and changing buying patterns. Fleet operators are exploring advanced technologies, primarily solutions for autonomous buses, to increase efficiency across the supply chain. Although ...
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15 Sep 2022  |  North America  |  Market Research
Strategic Overview of Start-ups Disrupting the Global Autonomous Vehicle Market
Adoption of L2 and above ADAS and Autonomous Features Will Create New Growth Opportunities for Start-ups
Companies have been developing advanced driver assistance systems (ADAS) and autonomous driving (AD) technologies continuously with the widespread adoption of Level 2 and above autonomies in markets like North America, Europe, China, and parts of Asia-Pacific. With the transition from ADAS to AD, technology companies, OEMs, and Tier suppliers must ...
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27 Apr 2018  |  North America  |  Market Research
Automotive ECUs for ADAS and Autonomous Driving Systems, North America and Europe, 2017
E/E Architecture Will Transform from Multiple ECUs to 5 Domain Controllers
With the advent of autonomous driving, humans are slowly being asked to relinquish control to the vehicle. However, in the near future, as the automotive industry paves the way from manually driven vehicles to fully autonomous vehicles via semi-autonomous vehicles, changes in the vehicle E/E architecture that help achieve this transition should be ...
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05 Aug 2021  |  North America  |  Market Research
Global L2+ Advanced Driver Assistance System (ADAS) Growth Opportunities
Competitive Intensity Set to Propel the Global L2+ ADAS Market
The automotive industry value chain is transitioning from its traditional pyramidal form to one that is flat. Technology companies work with original equipment manufacturers (OEMs) and tiered suppliers to develop, validate, supply, and integrate advanced driver-assist technologies to enhance the comfort and convenience of the driver in the vehicle....
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31 Jan 2024  |  North America  |  Market Research
US Passenger Vehicle Original Equipment Manufacturers Advanced Driver Assistance Systems R&D Strategies, 2030
$50-billion Investments in ADAS R&D Will Increase Driver Engagement and Vehicle Safety Performance, Enhancing the End-customer Experience
A growing demand for safety and convenience features has amplified the development and adoption of advanced driver assistance systems (ADAS) and autonomous driving (AD) features in passenger vehicles. Original equipment manufacturers seek to adopt level-2-and-above features in their mass-market vehicles to gain a competitive advantage. The United S...
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21 Apr 2020  |  North America  |  Market Research
Impact Analysis of ADAS on the US Collision Repair Market, Forecast to 2030
ADAS Technology is Poised to Change the Course of the Market and Open Up Opportunities for Specialized Repair Services
The collision repair market in the United States is at an interesting crossroad. After years of decline due to improving vehicle safety and smart legislation, crashes have been edging up after the recession. Many factors—distracted driving, growth in vehicles in operation (VIO) in a rebounding economy, and increasing congestion, among others—have b...
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11 May 2022  |  North America  |  Market Research
North American and European Truck ADAS Growth Opportunities
OEM Technology Strategy is to Offer Nearly Every Level 1™ and Level 2™ ADAS Function as Either a Standard or as an Option by 2025
The global demand for trucks has risen with the increase in capacity, the requirement for faster transfer influenced by economic developments, new business ventures, and changing buying patterns. Fleets are exploring advanced technologies, primarily autonomous trucks, to increase efficiency within their supply chain. Although the technology that ma...
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27 Oct 2022  |  North America  |  Market Research
Insights on North American OEMs’ ADAS and AD Sensor Strategies
Push to L2+ and L3 will Drive Competitive Intensity and the Uptake of Cameras and LiDARs
Autonomous driving and ADAS features are on the rise in the NA market. Market participants that offer vehicles with L1 and L2 capabilities dominate the current market. A few of these OEMs also have vehicles with L2+ capabilities. Vehicles with L2+ ADAS and L3 AD capabilities will dominate the future of the NA ADAS and AD markets. Because of the ple...
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08 Apr 2010  |  North America  |  Market Research
Strategic Analysis of the North American Market for Map-enabled ADAS
This is a research service on strategic analysis of the North American market for map-enabled ADAS . The systems included in the study are speed alert , curve warning system,adaptive front light systems, map supported adaptive cruise control, map supported lane departure warning. The study discusses the market potential of various map-enabled ADAS ...
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