Search results for: 'licensing ad monetization'

Diversification beyond a telco’s core connectivity business is a necessity as various traditional services (e.g., fixed-line telephony, wireless telephony, and broadband offerings) commoditize. Telcos that successfully transition their business to newer edge computing and digital content services will remain relevant and succeed in the market. ...

5G represents a fundamental shift in communication network architectures that will accelerate revenue generation through innovative services facilitated via 5G-enabled smartphones, tablets, laptops, and Internet of Things (IoT) devices. It will deliver a potent combination of network capabilities and flexible options for network deployments, servic...

This report looks at the components that define an end-to-end M2M business solution, and outlines some remarkable real-world scenarios for remote monitoring beyond the most common connectivity use cases often discussed today. These solutions center on a new dimension of cloud-based monetization that makes M2M practical and profitable for a variety ...

Content services are most beloved when they offer delightful, consistent, cross-device OTT experiences, which are at par with conventional live, linear managed experiences. While Tier-1 services such as Comcast and others are coming closer to this idea in the US, the overall problem is far from solved. Even a decade after Netflix and Hulu first beg...

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...

Existing (legacy) systems cannot address the operations, orchestration and monetization requirements that the above-listed transformational initiatives bring to bear. New systems are the ultimate answer, but addressing the “legacy gap” left by existing systems cannot come from a mandate to rip and replace. Installed networks continue to rely on the...

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

Given how popular OTT services are, it isn’t immediately apparent how OTT providers are actually going to make money and become profitable. For years, it was assumed that the key to the success of any OTT business was simply to get enough scale and subscribers to cover the costs of licensing and distributing content. While there are a lot of choice...

The United States healthcare industry generates vast amounts of data, offering immense opportunities for exchange and monetization. However, the fragmented nature of the industry and the sensitive nature of healthcare data create unique challenges. This report analyzes the US healthcare data exchange and monetization landscape, focusing on key ...